Nonprofit · EIN 36-3342710
ROCKFORD AREA CONVENTION AND VISITORS BUREAU
Tax-exempt · ROCKFORD, IL 61101
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $4,370,352 | $4,348,398 | $21,954 | $2,470,759 | $2,177,429 | $293,330 |
| June 30, 2024 | 990 | $4,206,135 | $4,244,213 | -$38,078 | $1,955,832 | $1,684,456 | $271,376 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $3,746,388
- of which government grants
- $3,746,388
- Program service revenue
- $607,706
- Investment income
- $5,755
- Other revenue
- $10,503
Expenses
- Grants and similar amounts paid
- $38,280
- Compensation of officers, directors and key employees
- $289,548
- Other salaries and wages
- $905,436
- Salaries, compensation and benefits (total)
- $1,445,414
- Professional fundraising fees
- $0
- Accounting fees
- $26,520
- Occupancy
- $50,317
- Travel
- $81,258
- Depreciation
- $58,099
- Program services (functional)
- $3,915,996
- Management and general (functional)
- $432,402
Balance sheet and other
- Total assets, start of year
- $1,955,832
- Total assets, end of year
- $2,470,759
- Total liabilities, end of year
- $2,177,429
- Net assets, end of year
- $293,330
- Land, buildings and equipment
- $200,075
- Net assets without donor restrictions
- $293,330
- Gross receipts
- $4,370,352
- Employees
- 17
- Volunteers
- 21
- Year formed
- 1984
- State of legal domicile
- IL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN GROH | PRES / CEO Officer | 40 | $223,346 | $31,304 |
| TIANA MCCALL | CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| GENO IAFRATE | VICE CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| MICK GRONEWOLD | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| DARRELL SNOREK | SECRETARY Trustee or director, Officer | 2 | $0 | $0 |
| CAROL SCHUSTER | PAST CHAIR Trustee or director | 2 | $0 | $0 |
| TODD CAGNONI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PATRICIA DIDUCH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KEVIN FROST | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DUNCAN GEDDES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| GRETCHEN GILMORE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BOBBIE HOLZWARTH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SONYA HOPES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SHELTON KAY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DANA MARTIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
6 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| RICARDO MONTOYA-PICAZO | DIRECTOR Trustee or director | 2 | $0 |
| ANGELA LARSON | DIRECTOR Trustee or director | 2 | $0 |
| JAY SANDINE | DIRECTOR Trustee or director | 2 | $0 |
| RICHARD SHUGA | DIRECTOR Trustee or director | 2 | $0 |
| PATRICK THOMPSON | DIRECTOR Trustee or director | 2 | $0 |
| KIRK WEITZEL | DIRECTOR Trustee or director | 2 | $0 |
990 for the year ended June 30, 2024: 22 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN GROH | PRES / CEO Officer | 40 | $211,595 | $22,056 |
| TIANA MCCALL | CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| GENO IAFRATE | VICE CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| MICK GRONEWOLD | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| DARRELL SNOREK | SECRETARY Trustee or director, Officer | 2 | $0 | $0 |
| CAROL SCHUSTER | PAST CHAIR Trustee or director | 2 | $0 | $0 |
| SAL ABADNEH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TODD CAGNONI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PATRICIA DIDUCH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KEVIN FROST | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DUNCAN GEDDES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| GRETCHEN GILMORE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BOBBIE HOLZWARTH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SONYA HOPES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SHELTON KAY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DANA MARTIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| RICARDO MONTOYA-PICAZO | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CAITLIN PUSATERI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JAY SANDINE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| RICHARD SHUGA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PATRICK THOMPSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KIRK WEITZEL | DIRECTOR Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 102 N MAIN ST, ROCKFORD, IL 61101-1102
- Principal officer (990 for 2024)
- JOHN GROH, 102 N MAIN STREET, ROCKFORD, IL 61101
- Signed the 990
- JOHN GROH, PRES / CEO
- Phone
- (815) 963-8111
- Website
- WWW.GOROCKFORD.COM
- Return prepared by
- BENNING GROUP LLC
Mission
RACVB ADVANCES REGIONAL PROSPERITY BY INCREASING VISITATION, SUPPORTING TOURISM-RELATED DEVELOPMENT, AND ELEVATING ROCKFORD AND WINNEBAGO COUNTY'S REPUTATION AS A TOP DESTINATION TO VISIT AND LIVE. WE PROMOTE THE REGION, GENERATE ECONOMIC IMPACT, AND FOSTER COMMUNITY PRIDE THROUGH STRATEGIC MARKETING AND VISITOR EXPERIENCES.
Program accomplishments
- ALL FUNDS ARE DIRECTED TO THE PROMOTION OF TOURISM IN NORTHERN ILLINOIS
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 36-3342710
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Exempt since
- 1987
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $2,470,759
- Income (IRS master file)
- $4,370,352
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $4,370,352 | $4,348,398 | $2,470,759 | XML |
| 990 | June 2024 | $4,206,135 | $4,244,213 | $1,955,832 | XML |
| 990 | June 2023 | $3,133,223 | $3,372,337 | $1,008,517 | IRS |
| 990 | June 2022 | $3,193,388 | $3,147,257 | $1,480,482 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 36-3342710).
Questions about ROCKFORD AREA CONVENTION AND VISITORS BUREAU
- What is the EIN of ROCKFORD AREA CONVENTION AND VISITORS BUREAU?
- The employer identification number (EIN) of ROCKFORD AREA CONVENTION AND VISITORS BUREAU is 36-3342710.
- Is ROCKFORD AREA CONVENTION AND VISITORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1987.
- Which annual return does ROCKFORD AREA CONVENTION AND VISITORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ROCKFORD AREA CONVENTION AND VISITORS BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ROCKFORD AREA CONVENTION AND VISITORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of ROCKFORD AREA CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 names JOHN GROH.
- Who are the officers and directors of ROCKFORD AREA CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 lists 21 people; 1 received compensation from the organization, the highest $223,346 (JOHN GROH, PRES / CEO).
- How much revenue does ROCKFORD AREA CONVENTION AND VISITORS BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $4,370,352, expenses of $4,348,398 and total assets of $2,470,759 at year end.
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