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Nonprofit · EIN 34-2017326

ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA

Tax-exempt · WESTERVILLE, OH 43081

Financials

$2.1M$2.2M2021$2.7M$3M2023$2.9M$3.2M2024
Revenue Expenses · by fiscal year end
Financials of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$2,913,804$3,154,558-$240,754$3,403,871$857,857$2,546,014
December 31, 2023990$2,695,276$2,957,085-$261,809$3,637,195$995,654$2,641,541
December 31, 2021990$2,119,290$2,185,338-$66,048$4,375,287$1,077,142$3,298,145
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$474,168
Program service revenue
$2,208,686
Investment income
$206,030
Royalties
$24,920
Net gain from sales of assets
$138,370
Other revenue
$24,920

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$141,180
Other salaries and wages
$1,095,585
Salaries, compensation and benefits (total)
$1,465,325
Professional fundraising fees
$0
Legal fees
$66,476
Accounting fees
$54,782
Occupancy
$19,720
Travel
$294
Depreciation
$24,429
Program services (functional)
$2,528,501
Management and general (functional)
$609,497
Fundraising (functional)
$16,560

Balance sheet and other

Total assets, start of year
$3,637,195
Total assets, end of year
$3,403,871
Total liabilities, end of year
$857,857
Net assets, end of year
$2,546,014
Publicly traded securities
$2,834,291
Net assets without donor restrictions
$2,546,014
Gross receipts
$2,913,804
Employees
20
Volunteers
90
Year formed
2009
State of legal domicile
DE

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
RACHAEL DELEONEXECUTIVE DIRECTOR
Officer
40$141,180
DON FULTONPRESIDENT
Trustee or director, Officer
4$0
BRANDY BAXTERPRESIDENT - ELECT
Trustee or director, Officer
4$0
ANDI WRENNPAST PRESIDENT
Trustee or director, Officer
4$0
MICHAEL ROUSHTREASURER
Trustee or director, Officer
4$0
SASHA GRABENSTETTERSECRETARY
Trustee or director, Officer
4$0
RITA GREENDIRECTOR
Trustee or director
2$0
LUCY DELGADILLODIRECTOR
Trustee or director
2$0
ANDIA DINESENDIRECTOR
Trustee or director
2$0
ANN LENTELLDIRECTOR
Trustee or director
2$0
JACQUIE CARROLLDIRECTOR
Trustee or director
2$0
LYNNE PATTERSONDIRECTOR
Trustee or director
2$0
JESSICA LIMBRICKDIRECTOR
Trustee or director
2$0
BARBARA MARTINEZDIRECTOR
Trustee or director
2$0
990 for the year ended December 31, 2023: 14 people
NameTitleHours / weekCompensation
RACHAEL DELEONEXECUTIVE DIRECTOR
Officer
40$134,333
MICHELE GODFREYPAST PRESIDENT
Trustee or director, Officer
4$0
ANDI WRENNPRESIDENT
Trustee or director, Officer
4$0
DON FULTONPRESIDENT - ELECT
Trustee or director, Officer
4$0
HOLLY ZUGAYTREASURER
Trustee or director, Officer
4$0
BRANDY BAXTERSECRETARY
Trustee or director, Officer
4$0
MICHAEL THOMASDIRECTOR
Trustee or director
2$0
RITA GREENDIRECTOR
Trustee or director
2$0
LUCY DELGADILLODIRECTOR
Trustee or director
2$0
JACQUIE CARROLLDIRECTOR
Trustee or director
2$0
ANDIA DINESENDIRECTOR
Trustee or director
2$0
SASHA GRABENSTETTERDIRECTOR
Trustee or director
2$0
MICHAEL ROUSHDIRECTOR
Trustee or director
2$0
ANN LENTELLDIRECTOR
Trustee or director
2$0
990 for the year ended December 31, 2021: 15 people
NameTitleHours / weekCompensation
REBECCA WIGGINSEXECUTIVE DIRECTOR
Officer
40$228,025
STARLETT HENDERSONSECRETARY
Trustee or director, Officer
4$0
RYAN LAWPAST PRESIDENT
Trustee or director, Officer
4$0
MEREDITH LOZARPRESIDENT
Trustee or director, Officer
4$0
MICHELE GODFREYPRESIDENT - ELECT
Trustee or director, Officer
4$0
ANDI WRENNTREASURER
Trustee or director, Officer
4$0
JEN HEMPHILLDIRECTOR
Trustee or director
4$0
DON FULTONDIRECTOR
Trustee or director
4$0
BUD SCHNEEWEISDIRECTOR
Trustee or director
4$0
AMANDA WILSONDIRECTOR
Trustee or director
4$0
HOLLY ZUGAYDIRECTOR
Trustee or director
4$0
KRISTA LOEWDIRECTOR
Trustee or director
4$0
BRANDY BAXTERDIRECTOR
Trustee or director
4$0
MICHAEL THOMASDIRECTOR
Trustee or director
4$0
KATE MIELITZDIRECTOR
Trustee or director
4$0

Address and contacts

Address (IRS master file)
79 S STATE ST STE D3, WESTERVILLE, OH 43081-2066
Principal officer (990 for 2024)
RACHAEL DELEON, 79 S STATE ST D3, WESTERVILLE, OH 43081
Signed the 990
RACHAEL DELEON, EXECUTIVE DIRECTOR
Phone
(614) 368-1055
Return prepared by
ARY ROEPCKE MULCHAEY PC

Mission

AFCPE ENSURES THE HIGHEST LEVEL OF KNOWLEDGE, SKILL, AND INTEGRITY OF THE PERSONAL FINANCE PROFESSION BY CERTIFYING, CONNECTING, AND SUPPORTING DIVERSE AND CAPABLE PROFESSIONALS WHO SERVE COMMUNITIES WORLDWIDE.

990 for the year ended December 31, 2024

Program accomplishments

  • EDUCATION - THE ASSOCIATION PROVIDES WEB-BASED LEARNING CREATED AND DELIVERED BY TRAINED FINANCIAL PROFESSIONALS TO EQUIP LEARNERS WITH THE SKILLS AND KNOWLEDGE NECESSARY TO HELP INDIVIDUALS AND COMMUNITIES DEVELOP A FIRM FOUNDATION OF PERSONAL FINANCE KNOWLEDGE TO ACHIEVE LASTING FINANCIAL WELL-BEING.
    Expenses $551,938 · revenue $466,237
  • CERTIFICATION - THE ASSOCIATION'S CERTIFICATIONS SET THE STANDARD FOR THE FIELD OF FINANCIAL COUNSELING, COACHING, AND PLANNING EDUCATION, PROVIDING PROFESSIONALS WITH THE KNOWLEDGE, SKILLS, AND TECHNIQUES TO POSITIVELY IMPACT THE FINANCIAL WELL-BEING OF THE INDIVIDUALS AND COMMUNITIES THAT THEY SERVE. EACH CERTIFICATION IS STRUCTURED, RIGOROUS, AND HIGHLY FOCUSED ON PROFESSIONAL DEVELOPMENT AND CONTINUING EDUCATION.
    Expenses $707,314 · revenue $853,993
  • CONFERENCE - THE ASSOCIATION HOSTS A 3-DAY PROFESSIONAL DEVELOPMENT CONFERENCE THAT BRINGS TOGETHER FINANCIAL EDUCATORS, RESEARCHERS, AND PRACTITIONERS TO LEARN, EXCHANGE IDEAS, AND MAKE LASTING CONNECTIONS TO HELP ADVANCE THE FINANCIAL WELL-BEING OF INDIVIDUALS AND COMMUNITIES.
    Expenses $709,618 · revenue $591,516
  • MEMBERSHIP - THE ASSOCIATION'S MEMBERSHIP PROGRAM IS VOLUNTARY AND PROVIDES INDIVIDUALS ACCESS TO A PROFESSIONAL NETWORK, PROFESSIONAL DEVELOPMENT, AND TOOLS AND RESOURCES THAT SUPPORT THE ASSOCIATION'S MISSION.OTHER PROGRAM AND SERVICES - THE ASSOCIATION FROM TIME TO TIME WILL PARTNER WITH DONORS AND CORPORATIONS TO PROVIDE SPECIFIC PROGRAMS OR PROJECTS THAT ALIGN WITH THE ASSOCIATION'S MISSION TO ENSURE THAT ALL PEOPLE HAVE ACCESS TO HIGH-QUALITY FINANCIAL COUNSELING, COACHING, AND PLANNING EDUCATION, AFFORDING THEM THE OPPORTUNITY TO ACHIEVE FINANCIAL WELL-BEING.
    Expenses $559,631 · revenue $296,940

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
34-2017326
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2009
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$3,403,871
Income (IRS master file)
$2,913,804

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$2,913,804$3,154,558$3,403,871XML
990December 2023$2,695,276$2,957,085$3,637,195XML
990December 2022$2,815,914$2,738,061$3,513,341IRS
990December 2021$2,119,290$2,185,338$4,375,287XML
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 34-2017326).

Questions about ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA

What is the EIN of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA?
The employer identification number (EIN) of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA is 34-2017326.
Is ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2009.
Are donations to ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA?
The 990 for the year ended December 31, 2024 names RACHAEL DELEON.
Who are the officers and directors of ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA?
The 990 for the year ended December 31, 2024 lists 14 people; 1 received compensation from the organization, the highest $141,180 (RACHAEL DELEON, EXECUTIVE DIRECTOR).
How much revenue does ASSOCIATION FOR FINANCIAL COUNSELLING & PLG EDUCATION USA have?
On its 990 for the year ended December 31, 2024 it reported revenue of $2,913,804, expenses of $3,154,558 and total assets of $3,403,871 at year end.

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