Nonprofit · EIN 32-0112866
MAJELLA CARES
Also known as HEROIC MEDIA
Tax-exempt · DALLAS, TX 75380
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $2,011,828 | $2,108,375 | -$96,547 | $250,019 | $64,921 | $185,098 |
| June 30, 2024 | 990 | $2,433,020 | $2,423,577 | $9,443 | $385,668 | $103,644 | $282,024 |
| June 30, 2023 | 990 | $2,294,505 | $2,834,509 | -$540,004 | $755,724 | $463,135 | $292,589 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,769,039
- Program service revenue
- $238,139
- Investment income
- $488
- Net gain from sales of assets
- $374
- Other revenue
- $4,162
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $572,470
- Other salaries and wages
- $175,998
- Salaries, compensation and benefits (total)
- $852,298
- Professional fundraising fees
- $0
- Accounting fees
- $95,118
- Occupancy
- $17,924
- Travel
- $16,742
- Program services (functional)
- $1,280,951
- Management and general (functional)
- $331,170
- Fundraising (functional)
- $496,254
Balance sheet and other
- Total assets, start of year
- $385,668
- Total assets, end of year
- $250,019
- Total liabilities, end of year
- $64,921
- Net assets, end of year
- $185,098
- Publicly traded securities
- $2,872
- Net assets without donor restrictions
- $93,756
- Net assets with donor restrictions
- $91,342
- Gross receipts
- $2,021,432
- Employees
- 11
- Volunteers
- 4
- Year formed
- 2004
- State of legal domicile
- TX
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BRETT ATTEBERY | CEO Trustee or director, Officer | 40 | $146,700 | $3,300 |
| Jordan Long | COO Officer | 40 | $118,700 | $6,300 |
| Jeremy Bermender Thru 225 | VP Marketing Officer | 40 | $87,000 | $1,800 |
| MIKE MURRAY Thru 425 | President Officer | 40 | $52,389 | $1,800 |
| Don Greiner | Member Trustee or director | 1 | $0 | $0 |
| Nicole Jennings | Member Trustee or director | 40 | $0 | $0 |
| Dwight Riskey | Member Trustee or director | 1 | $0 | $0 |
| DAVID BENDER | MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2024: 7 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MIKE MURRAY | President Officer | 40 | $174,593 |
| BRETT ATTEBERY | CEO Trustee or director, Officer | 40 | $150,000 |
| EVAN WOOLSONCROFT | VP-PHILANTHROPY | 40 | $122,800 |
| KAREN GARNETT | VP-Culture Officer | 40 | $110,171 |
| DR MONIQUE RUBERU | MEMBER Trustee or director | 1 | $0 |
| PIERRE KOSHAKJI | Chairman Trustee or director, Officer | 1 | $0 |
| DAVID BENDER | MEMBER Trustee or director | 1 | $0 |
990 for the year ended June 30, 2023: 9 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MIKE MURRAY | President Officer | 40 | $185,000 |
| BRETT ATTEBERY | CEO Trustee or director, Officer | 40 | $150,000 |
| EVAN WOOLSONCROFT | VP-PHILANTHROPY | 40 | $130,000 |
| KAREN GARNETT | VP-Culture Officer | 40 | $100,000 |
| DR MONIQUE RUBERU | MEMBER Trustee or director | 1 | $0 |
| PIERRE KOSHAKJI | Chairman Trustee or director, Officer | 1 | $0 |
| ED MELLO | MEMBER Trustee or director | 1 | $0 |
| MOST REV JOSEPH E STRICKLAND | MEMBER Trustee or director | 1 | $0 |
| BRIDGET VANMEANS | MEMBER Trustee or director | 1 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 802021, DALLAS, TX 75380-2021
- In care of
- % BRIAN R FOLLETT
- Principal officer (990 for 2024)
- BRETT ATTEBERY, PO BOX 802021, DALLAS, TX 75380
- Signed the 990
- BRETT ATTEBERY, CEO
- Phone
- (512) 340-0999
- Website
- HTTPS://HEROICMEDIA.ORG
- Return prepared by
- Sutton Frost Cary LLP
Mission
Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.
Program accomplishments
- OAASYS (On-Demand Alternatives to Abortion SYStem) Using direct response internet advertising, primarily using Google and Bing search engine marketing, to reach abortion-determined women and connect them to local life-affirming clinics.Her First Womens Health A telehealth business that connects women facing unexpected pregnancies to medical care and resources they need.Expenses $1,280,951 · revenue $238,139
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 32-0112866
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2004
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P40)
- Assets (IRS master file)
- $250,019
- Income (IRS master file)
- $2,021,432
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $2,011,828 | $2,108,375 | $250,019 | IRS |
| 990 | June 2024 | $2,433,020 | $2,423,577 | $385,668 | IRS |
| 990 | June 2023 | $2,294,505 | $2,834,509 | $755,724 | XML |
| 990 | June 2022 | $2,142,845 | $2,082,315 | $972,168 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
| 990 | June 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 32-0112866).
Questions about MAJELLA CARES
- What is the EIN of MAJELLA CARES?
- The employer identification number (EIN) of MAJELLA CARES is 32-0112866.
- Is MAJELLA CARES tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2004.
- Are donations to MAJELLA CARES tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does MAJELLA CARES file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MAJELLA CARES due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MAJELLA CARES last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of MAJELLA CARES?
- The 990 for the year ended June 30, 2025 names BRETT ATTEBERY.
- Who are the officers and directors of MAJELLA CARES?
- The 990 for the year ended June 30, 2025 lists 8 people; 4 received compensation from the organization, the highest $146,700 (BRETT ATTEBERY, CEO).
- How much revenue does MAJELLA CARES have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $2,011,828, expenses of $2,108,375 and total assets of $250,019 at year end.
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