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Nonprofit · EIN 26-2646009

SAN DIEGO TOURISM MARKETING DISTRICT

Tax-exempt · SAN DIEGO, CA 92101

Financials

$41.8M$41.1M2022$53.8M$52.8M2023$52.8M$51.9M2024
Revenue Expenses · by fiscal year end
Financials of SAN DIEGO TOURISM MARKETING DISTRICT by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$52,841,932$51,912,652$929,280$22,992,122$18,159,108$4,833,014
June 30, 2024990$53,796,685$52,810,528$986,157$32,195,113$28,291,379$3,903,734
June 30, 2023990$41,786,236$41,140,630$645,606$33,444,034$30,526,457$2,917,577
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$51,745,496
Investment income
$1,028,501
Other revenue
$67,935

Expenses

Grants and similar amounts paid
$50,371,932
Other salaries and wages
$281,278
Salaries, compensation and benefits (total)
$354,752
Professional fundraising fees
$0
Legal fees
$164,138
Accounting fees
$317,674
Occupancy
$8,478
Program services (functional)
$50,371,932
Management and general (functional)
$1,540,720

Balance sheet and other

Total assets, start of year
$32,195,113
Total assets, end of year
$22,992,122
Total liabilities, end of year
$18,159,108
Net assets, end of year
$4,833,014
Net assets without donor restrictions
$4,833,014
Gross receipts
$52,841,932
Employees
1
Year formed
2007
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
COLLEEN ANDERSONEXECUTIVE DI
Key employee
40$281,278$57,628
RICHARD BARTELLCHAIRMAN
Trustee or director, Officer
1$0$0
PATSY BOCKBOARD MEMBER
Trustee or director
1$0$0
ROBERT GLEASONBOARD MEMBER
Trustee or director
1$0$0
SCOTT HERMESTREASURER
Trustee or director, Officer
1$0$0
ELVIN LAIBOARD MEMBER
Trustee or director
1$0$0
SUMMER SHOEMAKERVICE CHAIR
Trustee or director, Officer
1$0$0
APRIL SHUTEBOARD MEMBER
Trustee or director
1$0$0
TOM TABLERBOARD MEMBER
Trustee or director
1$0$0
JOE TERZISECRETARY
Trustee or director, Officer
1$0$0
990 for the year ended June 30, 2024: 9 people
NameTitleHours / weekCompensationOther / benefits
COLLEEN ANDERSONEXECUTIVE DI
Key employee
40$262,167$45,503
ILSA BUTLERBOARD MEMBER
Trustee or director
1$0$0
RICHARD BARTELLCHAIRMAN
Trustee or director, Officer
1$0$0
SCOTT HERMESTREASURER
Trustee or director, Officer
1$0$0
ELVIN LAIBOARD MEMBER
Trustee or director
1$0$0
SUMMER SHOEMAKERVICE CHAIR
Trustee or director, Officer
1$0$0
APRIL SHUTEBOARD MEMBER
Trustee or director
1$0$0
TOM TABLERBOARD MEMBER
Trustee or director
1$0$0
JOE TERZISECRETARY
Trustee or director, Officer
1$0$0
990 for the year ended June 30, 2023: 9 people
NameTitleHours / weekCompensationOther / benefits
COLLEEN ANDERSONEXECUTIVE DI
Key employee
40$255,150$39,483
ILSA BUTLERSECRETARY
Trustee or director, Officer
1$0$0
RICHARD BARTELLCHAIRMAN
Trustee or director, Officer
1$0$0
C TERRY BROWNVICE CHAIRMA
Trustee or director, Officer
1$0$0
SCOTT HERMESBOARD MEMBER
Trustee or director
1$0$0
DANIEL KUPERSCHMIDBOARD MEMBER
Trustee or director
1$0$0
ELVIN LAIBOARD MEMBER
Trustee or director
1$0$0
SUMMER SHOEMAKERTREASURER
Trustee or director, Officer
1$0$0
JOE TERZIBOARD MEMBER
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
401 B ST STE 1700, SAN DIEGO, CA 92101-4297
In care of
% LORIN STEWART
Principal officer (990 for 2024)
RICHARD BARTELL, 750 B STREET SUITE 1500, SAN DIEGO, CA 92101
Signed the 990
JOE TERZI, SECRETARY
Phone
(619) 209-6108
Return prepared by
BATTEN ACCOUNTANCY INC

California records

California keeps its own records of charities and corporations. Search them by EIN 26-2646009 or by the name SAN DIEGO TOURISM MARKETING DISTRICT.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.

990 for the year ended June 30, 2025

Program accomplishments

  • SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED GRANT RECIPIENTS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.
    Expenses $50,371,932 · grants $50,371,932 · revenue $51,745,496

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
26-2646009
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2009
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$22,992,122
Income (IRS master file)
$52,841,932

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$52,841,932$51,912,652$22,992,122XML
990June 2024$53,796,685$52,810,528$32,195,113XML
990June 2023$41,786,236$41,140,630$33,444,034XML
990June 2022$27,784,986$27,629,835$25,387,973IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2019–––IRS
990June 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 26-2646009).

Questions about SAN DIEGO TOURISM MARKETING DISTRICT

What is the EIN of SAN DIEGO TOURISM MARKETING DISTRICT?
The employer identification number (EIN) of SAN DIEGO TOURISM MARKETING DISTRICT is 26-2646009.
Is SAN DIEGO TOURISM MARKETING DISTRICT tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2009.
Are donations to SAN DIEGO TOURISM MARKETING DISTRICT tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does SAN DIEGO TOURISM MARKETING DISTRICT file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of SAN DIEGO TOURISM MARKETING DISTRICT due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did SAN DIEGO TOURISM MARKETING DISTRICT last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of SAN DIEGO TOURISM MARKETING DISTRICT?
The 990 for the year ended June 30, 2025 names RICHARD BARTELL.
Who are the officers and directors of SAN DIEGO TOURISM MARKETING DISTRICT?
The 990 for the year ended June 30, 2025 lists 10 people; 1 received compensation from the organization, the highest $281,278 (COLLEEN ANDERSON, EXECUTIVE DI).
How much revenue does SAN DIEGO TOURISM MARKETING DISTRICT have?
On its 990 for the year ended June 30, 2025 it reported revenue of $52,841,932, expenses of $51,912,652 and total assets of $22,992,122 at year end.

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