Nonprofit · EIN 26-1371189
MARKETING ACCOUNTABILITY FOUNDATION
Also known as MASB
Tax-exempt (reinstated) · EVANSVILLE, IN 47701
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $240,617 | $319,937 | -$79,320 | $79,884 | $231,123 | -$151,239 |
| December 31, 2024 | 990 | $416,903 | $76,722 | $340,181 | $86,637 | $158,556 | -$71,919 |
| September 30, 2024 | 990 | $298,789 | $288,907 | $9,882 | $130,976 | $543,076 | -$412,100 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $211,375
- Membership dues
- $191,375
- Program service revenue
- $10,402
- Investment income
- $0
- Other revenue
- $18,840
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $180,600
- Salaries, compensation and benefits (total)
- $194,416
- Professional fundraising fees
- $0
- Accounting fees
- $750
- Travel
- $1,029
- Program services (functional)
- $286,117
- Management and general (functional)
- $33,820
Balance sheet and other
- Total assets, start of year
- $86,637
- Total assets, end of year
- $79,884
- Total liabilities, end of year
- $231,123
- Net assets, end of year
- -$151,239
- Net assets without donor restrictions
- -$151,239
- Gross receipts
- $240,617
- Employees
- 0
- Year formed
- 2007
- State of legal domicile
- IN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Frank Findley | Executive Dir. Officer | 40 | $180,600 |
| Pamela Forbus | Trustee Trustee or director | 1 | $0 |
| David Stewart | Trustee Trustee or director | 5 | $0 |
| Venky Shankar | Trustee Trustee or director | 1 | $0 |
| Joanna Seddon | President Officer | 15 | $0 |
| James Meier | Treasurer Officer | 5 | $0 |
990 for the year ended December 31, 2024: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Frank Findley | Executive Dir. Officer | 40 | $45,150 |
| Pamela Forbus | Trustee Trustee or director | 1 | $0 |
| David Stewart | Trustee Trustee or director | 5 | $0 |
| Venky Shankar | Trustee Trustee or director | 1 | $0 |
| Joanna Seddon | President Officer | 15 | $0 |
| James Meier | Treasurer Officer | 5 | $0 |
990 for the year ended September 30, 2024: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Frank Findley | Executive Dir. Officer | 40 | $157,950 |
| Pamela Forbus | Trustee Trustee or director | 1 | $0 |
| David Stewart | Trustee Trustee or director | 5 | $0 |
| Venky Shankar | Trustee Trustee or director | 1 | $0 |
| Joanna Seddon | President Officer | 15 | $0 |
| James Meier | Treasurer Officer | 5 | $0 |
Address and contacts
- Address (IRS master file)
- 800 SYCAMORE ST UNIT 121, EVANSVILLE, IN 47701-5006
- Principal officer (990 for 2025)
- James Meier, PO BOX 121, Evansville, IN 47701
- Signed the 990
- James Meier, Treasurer
- Website
- www.themasb.org
- Return prepared by
- JS White & Associates LLC
Mission
TO ESTABLISH MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARDS ACROSS INDUSTRY AND DOMAIN FOR CONTINUOUS IMPROVEMENT IN FINANCIAL PERFORMANCE AND FOR THE GUIDANCE AND EDUCATION OF BUSINESS DECISION MAKERS AND USERS FOR PERFORMANCE AND FINANCIAL INFORMATION.
Program accomplishments
- THE FOUNDATION COMPLETED AND POSTED MULTIPLE PROJECTS TO THEIR WEBSITE. THE FOUNDATION ALSO HAS OTHER PROJECTS IN VARIOUS STAGES AT YEAR-END. THE FOUNDATION USES THEIR WEBSITE, PUBLICATIONS, CONFERENCES AND WORKSHOPS TO PROMULGATE THIER MISSION TO ESTABLISH, IMPROVE, ISSUE AND PROMOTE MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARS.Expenses $286,117
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | Check at the IRS |
IRS record
- EIN
- 26-1371189
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2024
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P20)
- Assets (IRS master file)
- $79,884
- Income (IRS master file)
- $240,617
Revocation and reinstatement
- Exemption revoked
- February 15, 2023
- Posted by the IRS
- May 8, 2023
- Reinstated
- Effective February 15, 2023
From the IRS automatic revocation list: organizations that did not file a required return or e-Postcard for three consecutive years.
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $240,617 | $319,937 | $79,884 | XML |
| 990 | December 2024 | $416,903 | $76,722 | $86,637 | IRS |
| 990 | September 2024 | $298,789 | $288,907 | $130,976 | XML |
| 990 | September 2019 | – | – | – | IRS |
| 990 | September 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 26-1371189).
Questions about MARKETING ACCOUNTABILITY FOUNDATION
- What is the EIN of MARKETING ACCOUNTABILITY FOUNDATION?
- The employer identification number (EIN) of MARKETING ACCOUNTABILITY FOUNDATION is 26-1371189.
- Is MARKETING ACCOUNTABILITY FOUNDATION tax-exempt?
- Yes. The IRS revoked its exemption on February 15, 2023 and reinstated it effective February 15, 2023.
- Are donations to MARKETING ACCOUNTABILITY FOUNDATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does MARKETING ACCOUNTABILITY FOUNDATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MARKETING ACCOUNTABILITY FOUNDATION due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MARKETING ACCOUNTABILITY FOUNDATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of MARKETING ACCOUNTABILITY FOUNDATION?
- The 990 for the year ended December 31, 2025 names James Meier.
- Who are the officers and directors of MARKETING ACCOUNTABILITY FOUNDATION?
- The 990 for the year ended December 31, 2025 lists 6 people; 1 received compensation from the organization, the highest $180,600 (Frank Findley, Executive Dir.).
- How much revenue does MARKETING ACCOUNTABILITY FOUNDATION have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $240,617, expenses of $319,937 and total assets of $79,884 at year end.
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