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Nonprofit · EIN 20-8437749

REACH UP INC

Tax-exempt · TEMPLE TERR, FL 33637

Financials

$7M$4.9M2023$5.3M$5.1M2024
Revenue Expenses · by fiscal year end
Financials of REACH UP INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
May 31, 2025990$5,302,454$5,073,561$228,893$3,398,806$310,414$3,088,392
May 31, 2024990$6,958,840$4,877,071$2,081,769$3,401,576$546,809$2,854,767
Financial details: 990 for the year ended May 31, 2025

Revenue

Contributions, gifts and grants
$5,223,875
of which government grants
$4,655,910
Program service revenue
$0
Investment income
$81,518
Net income from fundraising events
-$4,732
Other revenue
-$2,939

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$162,500
Other salaries and wages
$3,046,664
Salaries, compensation and benefits (total)
$3,895,260
Professional fundraising fees
$0
Legal fees
$2,583
Accounting fees
$25,500
Occupancy
$158,576
Travel
$65,717
Depreciation
$17,974
Program services (functional)
$4,567,114
Management and general (functional)
$506,447

Balance sheet and other

Total assets, start of year
$3,401,576
Total assets, end of year
$3,398,806
Total liabilities, end of year
$310,414
Net assets, end of year
$3,088,392
Land, buildings and equipment
$30,809
Net assets without donor restrictions
$3,088,392
Gross receipts
$5,307,186
Employees
79
Volunteers
10
Year formed
2006
State of legal domicile
FL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended May 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
Nicola BaileyPresident/CEO
Trustee or director, Officer
40$162,500
James Wilkerson JrBoard Chair
Trustee or director, Officer
1$0
Jeff Goolsby CPA MSATreasurer
Trustee or director, Officer
1$0
Gloria Walters PADirector
Trustee or director
1$0
Taisha OrtizSecretary
Trustee or director, Officer
1$0
Pauline McNeill Rivers PhDDirector
Trustee or director
1$0
Marcia McKingley-LewisVice Chair
Trustee or director, Officer
1$0
Elana Greenway FanielDirector
Trustee or director
1$0
Naazneen Pal MPHDirector
Trustee or director
1$0
Stephen Pearson MBADirector
Trustee or director
1$0
Alberta McKinneyDirector
Trustee or director
1$0
Esau WatersDirector
Trustee or director
1$0
990 for the year ended May 31, 2024: 11 people
NameTitleHours / weekCompensation
Nicola BaileyPresident/CEO
Trustee or director, Officer
40$154,476
James Wilkerson JrBoard Chair
Trustee or director, Officer
1$0
Jeff Goolsby CPA MSATreasurer
Trustee or director, Officer
1$0
Gloria Walters PADirector
Trustee or director
1$0
Taisha OrtizSecretary
Trustee or director, Officer
1$0
Pauline McNeill Rivers PhDDirector
Trustee or director
1$0
Marcia McKingley-LewisVice Chair
Trustee or director, Officer
1$0
Elana Greenway FanielDirector
Trustee or director
1$0
Naazneen Pal MPHDirector
Trustee or director
1$0
Stephen Pearson MBADirector
Trustee or director
1$0
Alberta McKinneyDirector
Trustee or director
1$0

Address and contacts

Address (IRS master file)
12802 TAMPA OAKS BLVD STE 340, TEMPLE TERR, FL 33637-1957
In care of
% MICHELE BROCKHUM
Principal officer (990 for 2024)
Nicola Bailey, 12802 Tampa Oaks Blvd 340, Tampa, FL 33637
Signed the 990
Nicola Bailey, President/CEO
Phone
(813) 712-6300
Return prepared by
PDR CPAS ADVISORS INC

Mission

REACHUP is a leading organization in establishing and implementing practices which result in zero preventable infant and maternal deaths.

990 for the year ended May 31, 2025

Program accomplishments

  • REACHUP Federal Healthy Start is dedicated to improving health outcomes before, during, and after pregnancy, with a primary focus on enhancing maternal health and reducing infant mortality. The program provides a range of services, including clinical support, mental health screenings and treatment, substance use screening, intimate partner violence screening, education and supportive services, referrals and service coordination, and participation in community consortium initiatives.
    Expenses $1,804,739
  • The GROWTH with Doulas and Dads program supports healthy early parenting behaviors by increasing social support and strengthening parenting knowledge and skills. It serves pregnant women, infants, and families through comprehensive doula services aimed at reducing the risk of poor maternal and infant health outcomes. Services include breastfeeding education and support; parenting education for fathers, expectant fathers, and father-figures that promotes nurturing parenting practices; access to mental health counseling; and support to address stress and social isolation among expectant and parenting mothers and their support networks.
    Expenses $1,152,402
  • Nurse Family Partnership is an evidence-based, nurse-led home visitation program designed for first-time pregnant women. The program aims to improve pregnancy outcomes by supporting women in adopting healthy preventive practices, enhancing child health and development, and strengthening the family's economic self-sufficiency. Services include case management, mental health screening and counseling, child health and developmental screenings, and vision development support.
    Expenses $971,783
  • Expenses $638,190

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in May, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025May 31, 2026October 15, 2026Not on file
2024May 31, 2025October 15, 2025990 on file
2023May 31, 2024October 15, 2024990 on file

IRS record

EIN
20-8437749
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2007
Accounting year ends
May
Files
Form 990 or 990-EZ
Assets (IRS master file)
$3,398,806
Income (IRS master file)
$5,307,186

Filing history

FormYear endedRevenueExpensesAssetsReturn
990May 2025$5,302,454$5,073,561$3,398,806XML
990May 2024$6,958,840$4,877,071$3,401,576XML
990May 2023$4,766,667$5,111,594$1,583,725IRS
990May 2022$4,995,945$4,811,473$1,690,303IRS
990May 2021–––IRS
990May 2020–––IRS
990May 2019–––IRS
990May 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 20-8437749).

Questions about REACH UP INC

What is the EIN of REACH UP INC?
The employer identification number (EIN) of REACH UP INC is 20-8437749.
Is REACH UP INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2007.
Are donations to REACH UP INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does REACH UP INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of REACH UP INC due?
The return for tax year 2025 (the year ending May 31, 2026) is due October 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did REACH UP INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended May 2025.
Who is the principal officer of REACH UP INC?
The 990 for the year ended May 31, 2025 names Nicola Bailey.
Who are the officers and directors of REACH UP INC?
The 990 for the year ended May 31, 2025 lists 12 people; 1 received compensation from the organization, the highest $162,500 (Nicola Bailey, President/CEO).
How much revenue does REACH UP INC have?
On its 990 for the year ended May 31, 2025 it reported revenue of $5,302,454, expenses of $5,073,561 and total assets of $3,398,806 at year end.

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