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Nonprofit · EIN 20-5696782

CHARACTERPLUS

Tax-exempt · SAINT LOUIS, MO 63146

Financials

$1.6M$1.1M2022$1.3M$1.2M2023$1.3M$1.5M2024
Revenue Expenses · by fiscal year end
Financials of CHARACTERPLUS by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$1,332,205$1,470,389-$138,184$2,668,461$316,822$2,351,639
June 30, 2024990$1,328,071$1,220,358$107,713$2,757,261$267,438$2,489,823
June 30, 2023990$1,633,157$1,097,221$535,936$2,685,713$303,603$2,382,110
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$471,534
Program service revenue
$712,735
Investment income
$147,936
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$145,194
Other salaries and wages
$735,501
Salaries, compensation and benefits (total)
$946,098
Professional fundraising fees
$0
Accounting fees
$27,410
Occupancy
$74,520
Travel
$83,574
Program services (functional)
$1,221,032
Management and general (functional)
$109,479
Fundraising (functional)
$139,878

Balance sheet and other

Total assets, start of year
$2,757,261
Total assets, end of year
$2,668,461
Total liabilities, end of year
$316,822
Net assets, end of year
$2,351,639
Publicly traded securities
$1,506,577
Net assets without donor restrictions
$2,053,139
Net assets with donor restrictions
$298,500
Gross receipts
$1,332,205
Employees
14
Volunteers
0
Year formed
2005
State of legal domicile
MO

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensation
MICHAEL T PARKCEO; MKT/IT DIRECTOR
Officer
65$145,194
JOANNE SOUDAHBOARD MEMBER
Trustee or director
0.25$0
LYNN LOWRANCEBOARD MEMBER
Trustee or director
0.25$0
MARVIN W BERKOWITZBOARD MEMBER
Trustee or director
0.25$0
EMILY FRANKBOARD MEMBER
Trustee or director
0.25$0
ANDI HARPRINGBOARD MEMBER
Trustee or director
0.25$0
ROBERT FASOLDTMARKETING CHAIR
Trustee or director
0.25$0
PEGGY BARNHARTBOARD MEMBER
Trustee or director
0.25$0
JENNIFER MCDONNELLBOARD MEMBER
Trustee or director
0.25$0
MELINDA C BIERBOARD MEMBER
Trustee or director
0.25$0
DAVID ALEXANDERBOARD MEMBER
Trustee or director
0.25$0
KEITH MARTYBOARD MEMBER
Trustee or director
0.25$0
KAREN HALLBOARD MEMBER
Trustee or director
0.25$0
JOAN BALLBOARD MEMBER
Trustee or director
0.25$0
BETH KINZELBOARD ENGAGEMENT CHAIR
Trustee or director
0.5$0
14 more people on this return
NameTitleHours / weekCompensation
ERIC FENCLTREASURER/FINANCE CHAIR &
Trustee or director, Officer
0.5$0
BARBARA WILKINSONDEVELOPMENT CHAIR
Trustee or director
0.5$0
CHIP SCHAFERCHAIR
Trustee or director, Officer
1$0
LINDA MCKAYPROGRAMMING CHAIR
Trustee or director
0.5$0
MARVIN ANDERSONSECRETARY
Trustee or director, Officer
0.5$0
CASETTA BROWN EDDBOARD MEMBER
Trustee or director
0.25$0
STEVE SEELEBOARD MEMBER
Trustee or director
0.25$0
BARB DONNELLYBOARD MEMBER
Trustee or director
0.25$0
ERIC MUMMBOARD MEMBER
Trustee or director
0.25$0
MONICA STEWARTBOARD MEMBER
Trustee or director
0.25$0
RORY O'SULLIVAN ESQBOARD MEMBER
Trustee or director
0.25$0
ROBERT SCHERCK JRBOARD MEMBER
Trustee or director
0.25$0
ANTOINETTE BOYDBOARD MEMBER
Trustee or director
0.25$0
AMY RUZICKA EDSBOARD MEMBER
Trustee or director
0.25$0
990 for the year ended June 30, 2024: 28 people
NameTitleHours / weekCompensation
MICHAEL T PARKCEO; MKT/IT DIRECTOR
Officer
65$145,194
JOANNE SOUDAHBOARD MEMBER
Trustee or director
0.25$0
LYNN LOWRANCEBOARD MEMBER
Trustee or director
0.25$0
JEFFERY YORGBOARD MEMBER
Trustee or director
0.25$0
EMILY FRANKBOARD MEMBER
Trustee or director
0.25$0
ANDI HARPRINGBOARD MEMBER
Trustee or director
0.25$0
ROBERT FASOLDTBOARD MEMBER
Trustee or director
0.25$0
PEGGY BARNHARTBOARD MEMBER
Trustee or director
0.25$0
JENNIFER MCDONNELLBOARD MEMBER
Trustee or director
0.25$0
MELINDA C BIERBOARD MEMBER
Trustee or director
0.25$0
DAVID ALEXANDERBOARD MEMBER
Trustee or director
0.25$0
KEITH MARTYBOARD MEMBER
Trustee or director
0.25$0
KAREN HALLBOARD MEMBER
Trustee or director
0.25$0
JOAN BALLBOARD MEMBER
Trustee or director
0.25$0
BETH KINZELBOARD ENGAGEMENT CHAIR
Trustee or director
0.5$0
ERIC FENCLTREASURER/FINANCE CHAIR & PAST CHAIR
Trustee or director, Officer
0.5$0
BARBARA WILKINSONDEVELOPMENT CHAIR
Trustee or director
0.5$0
CHIP SCHAFERVICE CHAIR & MARKETING
Trustee or director, Officer
0.5$0
LINDA MCKAYPROGRAMMING CHAIR
Trustee or director
0.5$0
MARVIN ANDERSONSECRETARY
Trustee or director, Officer
0.5$0
TIMOTHY FAGANBOARD MEMBER
Trustee or director
0.25$0
BARB DONNELLYBOARD MEMBER
Trustee or director
0.25$0
VERONICA MCDONNELLBOARD MEMBER
Trustee or director
0.25$0
ERIC MUMMBOARD MEMBER
Trustee or director
0.25$0
MONICA STEWARTBOARD MEMBER
Trustee or director
0.25$0
RORY O'SULLIVAN ESQBOARD MEMBER
Trustee or director
0.25$0
ROBERT SCHERCK JRBOARD MEMBER
Trustee or director
0.25$0
STEVE SEELEBOARD CHAIR
Officer
1$0
990 for the year ended June 30, 2023: 31 people
NameTitleHours / weekCompensation
MICHAEL T PARKCEO; MKT/IT DIRECTOR
Officer
65$135,461
VERONICA MCDONNELLBOARD ENGAGEMENT CHAIR
Trustee or director
10$12,240
FRED BURDELLBOARD MEMBER
Trustee or director
0$0
JACQULINE FRENCHBOARD MEMBER
Trustee or director
0$0
JOANNE SOUDAHBOARD MEMBER
Trustee or director
0$0
EDIE DORRISBOARD MEMBER
Trustee or director
0$0
LYNN LOWRANCEBOARD MEMBER
Trustee or director
0$0
JEFFERY YORGBOARD MEMBER
Trustee or director
0$0
EMILY FRANKBOARD MEMBER
Trustee or director
0$0
ANDIE HARPRINGBOARD MEMBER
Trustee or director
0$0
ROGER SCHERCK JRBOARD MEMBER
Trustee or director
0$0
ROBERT FASOLDTBOARD MEMBER
Trustee or director
0$0
MARY KULLMANBOARD MEMBER
Trustee or director
0$0
PEGGY BARNHARTBOARD MEMBER
Trustee or director
0$0
JENNIFER MCDONNELLBOARD MEMBER
Trustee or director
0$0
RACHAEL WILCOXBOARD MEMBER
Trustee or director
0$0
DR MELINDA C BIERBOARD MEMBER
Trustee or director
0$0
DAVID ALEXANDERBOARD MEMBER
Trustee or director
0$0
CHRIS CURTISBOARD MEMBER
Trustee or director
0$0
KEITH MARTYBOARD MEMBER
Trustee or director
0$0
KAREN HALLBOARD MEMBER
Trustee or director
0$0
JOAN BALLBOARD MEMBER
Trustee or director
0$0
MARVIN BERKOWITZBOARD MEMBER
Trustee or director
0$0
BETH KINZELBOARD MEMBER
Trustee or director
0$0
BARABARA WILKINSONDEVELOPMENT CHAIR
Trustee or director
0$0
CHIP SCHAFERMARKETING
Trustee or director
0$0
LINDA MCKAYPROGRAMMING CHAIR
Trustee or director
0$0
ERIC FENCLCHAIR
Officer
0$0
MARVIN ANDERSONSECRETARY
Officer
0$0
TIMOTHY FAGANTREASURER
Officer
0$0
STEVE SEELEVICE CHAIR
Officer
0$0

Address and contacts

Address (IRS master file)
2025 CRAIGSHIRE DR STE 150, SAINT LOUIS, MO 63146-4014
In care of
% TERRI STOUT
Principal officer (990 for 2024)
MICHAEL T PARK, 901 PALMER CT, LAKE ST LOUIS, MO 63367
Signed the 990
MICHAEL T PARK, CHIEF EXECUTIVE OFFICER
Phone
(314) 665-1290
Return prepared by
ANDERS MINKLER HUBER & HELM LLP

Mission

PROMOTE POSITIVE CHARACTER DEVELOPMENT IN YOUNG PEOPLE BY PARTNERING WITH SCHOOLS, FAMILIES AND COMMUNITIES TO PROVIDE CHARACTER EDUCATION EVIDENCE-BASED PROCESSES, EXPERT SUPPORT AND PROFESSIONAL RESOURCES.

990 for the year ended June 30, 2025

Program accomplishments

  • CHARACTERPLUS SERVES 400,000+ STUDENTS (K-12), 16,000+ TEACHERS IN OVER 50 SCHOOL DISTRICTS & 500 SCHOOLS THROUGHOUT THE COUNTRY AND INTERNATIONALLY. THE MAJORITY OF WHICH ARE IN THE ST. LOUIS METROPOLITAN AREA. OUR SCHOOL PARTNER CHARACTER EDUCATION SKILL BUILDING PROGRAMS INCLUDE THE CHARACTERPLUS WAY, THE TEACHER ACADEMY IN CHARACTER EDUCATION (TACE), THE ALTHLEADERSHIP ACADEMY IN CHARACTER EDUCATION (AACE), THE COUNSELOR ACADEMY IN CHARACTER EDUCAITON (CACE), CHARACTER-BASED DISCIPLINE ACADEMY, THE DISTRICT LEADER ACADEMY IN CHARACTER EDUCATION (DLACE) AND ICHARACTERPLUS, OUR ONLINE PROGRAMS FOR SCHOOL DISTRICT PARTNERS LOCALLY AND NATIONALLY.
    Expenses $1,221,032 · revenue $712,735

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
20-5696782
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2007
Accounting year ends
June
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B90)
Assets (IRS master file)
$2,668,461
Income (IRS master file)
$1,332,205

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$1,332,205$1,470,389$2,668,461IRS
990June 2024$1,328,071$1,220,358$2,757,261XML
990June 2023$1,633,157$1,097,221$2,685,713XML
990June 2022$905,383$850,101$1,886,362IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 20-5696782).

Questions about CHARACTERPLUS

What is the EIN of CHARACTERPLUS?
The employer identification number (EIN) of CHARACTERPLUS is 20-5696782.
Is CHARACTERPLUS tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2007.
Are donations to CHARACTERPLUS tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does CHARACTERPLUS file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of CHARACTERPLUS due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did CHARACTERPLUS last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of CHARACTERPLUS?
The 990 for the year ended June 30, 2025 names MICHAEL T PARK.
Who are the officers and directors of CHARACTERPLUS?
The 990 for the year ended June 30, 2025 lists 29 people; 1 received compensation from the organization, the highest $145,194 (MICHAEL T PARK, CEO; MKT/IT DIRECTOR).
How much revenue does CHARACTERPLUS have?
On its 990 for the year ended June 30, 2025 it reported revenue of $1,332,205, expenses of $1,470,389 and total assets of $2,668,461 at year end.

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