Nonprofit · EIN 20-4637089
AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA
Tax-exempt · LOS ANGELES, CA 90004
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $954,420 | $1,770,285 | -$815,865 | $855,925 | $100,957 | $754,968 |
| December 31, 2024 | 990 | $2,638,028 | $2,658,138 | -$20,110 | $1,643,954 | $73,121 | $1,570,833 |
| December 31, 2023 | 990 | $2,844,455 | $3,047,357 | -$202,902 | $2,184,128 | $593,185 | $1,590,943 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $761,886
- Program service revenue
- $176,457
- Investment income
- $15,077
- Other revenue
- $1,000
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $191,003
- Other salaries and wages
- $730,876
- Salaries, compensation and benefits (total)
- $1,009,382
- Professional fundraising fees
- $0
- Legal fees
- $1,620
- Accounting fees
- $33,000
- Occupancy
- $3,554
- Travel
- $9,862
- Program services (functional)
- $1,613,646
- Management and general (functional)
- $88,652
- Fundraising (functional)
- $67,987
Balance sheet and other
- Total assets, start of year
- $1,643,954
- Total assets, end of year
- $855,925
- Total liabilities, end of year
- $100,957
- Net assets, end of year
- $754,968
- Net assets without donor restrictions
- $4,968
- Net assets with donor restrictions
- $750,000
- Gross receipts
- $954,420
- Employees
- 11
- Volunteers
- 102
- Year formed
- 2006
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Jill Bauman | CEO and Founder Officer | 40 | $154,774 | $17,903 |
| Brittany Gilmore | Co-Founder | 40 | $108,492 | $1,039 |
| Karen Van Kirk | VP, Product Impl. | 40 | $107,861 | $0 |
| George Phillips Jr | Chair Trustee or director, Officer | 2 | $0 | $0 |
| Lindsay Dunn | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Troy Brown | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Caroline Goldzweig | Board Member Trustee or director | 1 | $0 | $0 |
| Leilani Reed | Board Member Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2024: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Jill Bauman | CEO Officer | 40 | $132,585 | $18,419 |
| Karinn Cologne | Former COO Officer | 40 | $114,496 | $7,198 |
| TuLynn Smylie | Former CEO Officer | 40 | $94,376 | $5,437 |
| Joey Milne | Former CEO Officer | 40 | $62,868 | $2,225 |
| Joe Takai | Chairman Trustee or director, Officer | 2 | $0 | $0 |
| George Phillips Jr | Vice Chair Trustee or director, Officer | 2 | $0 | $0 |
| Lindsay Dunn | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Troy Brown | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Cambria Tortorelli | Personnel Chair Trustee or director | 1 | $0 | $0 |
| Caroline Goldzweig | Board Member Trustee or director | 1 | $0 | $0 |
| Christine Bogharian | Board Member Trustee or director | 1 | $0 | $0 |
| Maria Oliva | Board Member Trustee or director | 1 | $0 | $0 |
| Leilani Reed | Board Member Trustee or director | 1 | $0 | $0 |
| John Terzian | Board Member Trustee or director | 1 | $0 | $0 |
| Diego Torres-Palma | Board Member Trustee or director | 1 | $0 | $0 |
| Terry Brown | Board Member Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| TuLynn Smylie | CEO Officer | 40 | $162,120 | $17,349 |
| Jill Bauman | CEO Emeritus Officer | 40 | $134,636 | $14,902 |
| Karinn Cologne | COO Officer | 40 | $101,055 | $10,955 |
| Joe Takai | Chairman Trustee or director, Officer | 2 | $0 | $0 |
| George Phillips Jr | Vice Chair Trustee or director, Officer | 2 | $0 | $0 |
| Lindsay Dunn | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Troy Brown | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Dana Kiesel PhD | Program Chair Trustee or director, Officer | 2 | $0 | $0 |
| Cambria Tortorelli | Personnel Chair Trustee or director | 1 | $0 | $0 |
| Caroline Goldzweig | Board Member Trustee or director | 1 | $0 | $0 |
| Christine Bogharian | Board Member Trustee or director | 1 | $0 | $0 |
| Maria Oliva | Board Member Trustee or director | 1 | $0 | $0 |
| Leilani Reed | Board Member Trustee or director | 1 | $0 | $0 |
| John Terzian | Board Member Trustee or director | 1 | $0 | $0 |
| Diego Torres-Palma | Board Member Trustee or director | 1 | $0 | $0 |
| Pastor Terry Brown | Board Member Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 325 N LARCHMONT BLVD PMB 250, LOS ANGELES, CA 90004-3011
- In care of
- % MARY ERICKSON
- Principal officer (990 for 2025)
- Jill Bauman, 325 N Larchmont Blvd Suite 250, Los Angeles, CA 90004
- Signed the 990
- Jill Bauman, CEO
- Phone
- (323) 944-0210
- Website
- www.amplifi.org
- Return prepared by
- VASIN HEYN AND COMPANY
California records
California keeps its own records of charities and corporations. Search them by EIN 20-4637089 or by the name AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
In July 2025, to better reflect the nature of its work and the desire to expand it geographically beyond Los Angeles, the Imagine LA Board voted unanimously to change the organization's name to Amplifi. Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator.
Program accomplishments
- In 2025, Amplifi completed the following key milestones: At the request of Philanthropy and LA City Mayor Bass, co-created in a 24/7 effort the LA Relief Disaster Navigator in response to the LA Wildfires | with Better Angels - helped 7,000+ households receive critical help during a devasting time. Completed Benefit Navigator Expanded Pilots | 60 agencies - 120+ feedback sessions | Presented impact and evaluation at national conferences (APPAM, NAWRS) |Impact below. Changed our name from Imagine LA to Amplifi | new mission, vision and branding. Created the Innovation Lab | Piloted AI Chatbot & Agentic AI Application filler prototype with Nava Labs | presented to Center for Public Sector AI and Google.org Accelerator. October 24th Benefit Navigator Impact Convening / Reveal of Amplifi Name at the Ebell 200+ attendees, partnership awards & recognition by Mayor Bass, sponsored by City National Bank. Launched Benefit Navigator 3.0 | with low-cost Software as a Service fee to fuel a scalable sustainable social enterprise | Expanded into Riverside and Alameda Counties. The Benefit Navigator is a scalable, easy to use SaaS platform that simplifies how case workers and their clients discover, apply for, maintain and optimize public benefits and tax creditswhile enabling nonprofits and governments to deliver faster, more effective services. Features include: Benefit Information Hub provides trusted, easy to understand information about mainstream federal, state, and local public benefits and tax credits (including the impact of immigration status and HR1 recertification tools) all in one place. Benefits Calculator & Action Plan assessment tool that in 6-10 minutes identifies what benefits and tax credits a household are eligible for with specific amounts and easy to follow instructions to apply and to recertify. Benefit Scenario Planner shows users how their benefits will be affected if their income changes, if "benefit cliffs" exists transparency fuels confidence and economic mobility. Lera Caseworker Support Chatbot a conversational front door that provides both trusted public benefit and local resource information. Impact Dashboards track untapped benefits, their access process, plus changes in earned income over time by Agency, department, case worker, and client. Training & customer service by experienced case workers. Live Webinars for Caseworkers and Client given by trusted experts. 2025 Benefit Navigator Clients impact (confirmed by third party evaluation): $220 Million uncovered Benefits and Tax Credits $10,300 average value uncovered per household 22,000 client households served 50% increase in benefits take-up 75% of households discovered additional benefits 45% of households discovered tax credits 25% to 133% of wage increases for households using scenario planner2025 Benefit Navigator Organizational Impact: 68 Agency Users, non-profit or government 630 case workers and supervisor users $200K-$350K benefits uncovered per caseworker (varies service models) 95% users report reported Benefit Navigator helped them do their jobs better, save time and build client rapport especially powerful for new case workers Finally a tool that helps me do my job Case Manager, New Economics for Women The Benefit Navigator is as much an educational tool for staff as it is a resource for clients. Chief Program Officer, LA Family Housing (LAFH has increased their number of users from 20 to 91) 22,000 low-income households 36% Families, 9% Youth, 55% Adults 7 Service Models: Homeless Prevention, Homeless Services (primarily Transitional/Interim Housing), Family Services, Workforce Development, Education via Community College basic needs centers, Healthcare and Low-income housing.Looking forward to 2026, Amplifi will: Lean into helping Agencies, caseworkers and their client confidently navigate the new and complicated HR1 changes to SNAP (food benefits) and Medicaid (Health insurance). This includes Benefit Navigator updates and feature enhancements, as well as live interactive webinars and customer service for caseworkers and their clients. Continue Innovation Lab's activities including: o Release of Lera, a trusted resource guide chatbot o Expanded pilots of Agentic AI Application filler (increase types of benefits, geographies, and use cases) o Integration of the Benefit Navigator into current agency internal IT systems and with external workforce / economic mobility resources. o Explore public facing front door to Benefit Navigator Expand/scale the use of the Benefit Navigator throughout California and into target states regions. Focus expansion efforts on our Pilots high impact service models, namely homelessness prevention and transitional housing, family economic mobility, youth/education and workforce development. Expanded use will be fueled by low-cost fee for Software as a Service (SaaS) contracts paid for by agency users or sponsoring government or philanthropic entities. The goal is by 2028 for the Benefit Navigator to be a sustainable non-profit social enterprise and to aid households access to more of the $80 Billion annually in untapped benefits and tax credits and confidently get on pathways out of poverty.Expenses $1,613,646
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 20-4637089
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2006
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P85)
- Assets (IRS master file)
- $855,925
- Income (IRS master file)
- $954,420
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $954,420 | $1,770,285 | $855,925 | XML |
| 990 | December 2024 | $2,638,028 | $2,658,138 | $1,643,954 | XML |
| 990 | December 2023 | $2,844,455 | $3,047,357 | $2,184,128 | XML |
| 990 | December 2022 | $3,674,018 | $2,984,421 | $1,984,542 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 20-4637089).
Questions about AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA
- What is the EIN of AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA?
- The employer identification number (EIN) of AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA is 20-4637089.
- Is AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2006.
- Are donations to AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA?
- The 990 for the year ended December 31, 2025 names Jill Bauman.
- Who are the officers and directors of AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA?
- The 990 for the year ended December 31, 2025 lists 8 people; 3 received compensation from the organization, the highest $154,774 (Jill Bauman, CEO and Founder).
- How much revenue does AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $954,420, expenses of $1,770,285 and total assets of $855,925 at year end.
Other nonprofits in LOS ANGELES
- AIDS HEALTHCARE FOUNDATION EIN 95-4112121 · last filed 990 for 2024
- PHARMACY4HUMANITY EIN 95-4607931 · last filed 990 for 2024
- SOUTH CENTRAL L A REG CENTRAL FOR DVLOPMNTLY DISABLED PERSONS INC EIN 95-3861159 · last filed 990 for 2025
- LOS ANGELES COUNTY DEVELOPMENTAL SERVICE FOUNDATION EIN 95-3374648 · last filed 990 for 2025
- SPECIAL SERVICE FOR GROUPS INC EIN 95-1716914 · last filed 990 for 2025
- CHILDRENS HOME SOCIETY OF CALIFORNIA & AFFILIATED CHAPTERS EIN 95-1690976 · last filed 990 for 2025
- PEOPLE ASSISTING THE HOMELESS EIN 95-3950196 · last filed 990 for 2025
- YOUNG MENS CHRISTIAN ASSOCIATION OF METROPOLITAN LOS ANGELES EIN 95-1644052 · last filed 990 for 2025