WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION

Financials

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended March 31, 2025, highest compensation first.

Address and contacts

Address (IRS master file)

2233 N ONTARIO ST STE 303 STE 300, BURBANK, CA 91504-4500

Principal officer (990 for 2024)

CHRISTINA M BLUMER

Signed the 990

CHRISTINA M BLUMER, Executive Director

Phone

(323) 688-2500

Website

willrogersmotionpicture.org

Return prepared by

Mark A Ladesich CPA

California records

California keeps its own records of charities and corporations. Search them by EIN 15-0533551 or by the name WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION.

Attorney General, Registry of Charities and Fundraisers

Registration status and filed reports (CT-TR-1, RRF-1)

Secretary of State, bizfile Online

Corporation status, entity number, agent for service

Franchise Tax Board

Entity status letter (state tax exemption, good standing)

Mission

THE PURPOSE OF THE ORGANIZATION IS TO PERPETUATE THE LEGACY OF WILL ROGERS THROUGH THE WORKS OF THREE PROGRAMS, BRAVE BEGINNINGS, THE WILL ROGERS INSTITUTE AND THE PIONEERS ASSISTANCE FUND.

Program accomplishments

• Pioneers Assistance ProgramThe Pioneers Assistance Fund (PAF) provides financial assistance for health and welfare issues to people who work in theatrical entertainment. Assistance is provided on a sliding scale for people who have worked a minimum of three years in the industry up to people who have worked an entire career in the industry. The PAF is funded by restricted donations from entertainment industry companies, foundations and individuals who work in the theatrical entertainment industry. People who have worked in theatrical entertainment for a minimum of three years are eligible to receive financial assistance and counseling due to accident, illness, natural disaster, financial hardship, and medical issues. PAF provided long-term type assistance to 13 clients due to quality-of-life issues. Short-term assistance was given to 1,586 clients primarily for housing insecurity, medical rehabilitation, medical related equipment, burial and cremation expenses, and natural disaster relief. The total number of people who contacted PAF and received a minimum of counseling help or resource referral was 2,138. 2024-2025 the U.S. saw numerous natural disasters including severe storms and tornado outbreaks, winter storms, hurricanes, floods, wildfires, and drought-related events. The Pioneers Assistance Fund provided more than $215,000 in emergency grants to more than 1,000 film industry members impacted by natural disasters including hurricanes Beryl, Francine, Helene, and Milton.On January 7, 2025, fires broke out across Southern California in the Pacific Palisades and Altadena. The fires burned roughly 37,500 acres combined and destroyed more than 16,000 structures. The Pioneers Assistance Fund provided emergency assistance to nearly 100 individuals spending a total of $70,652 on industry members who either lost work due to the fires or who sustained damage to their homes.In 2024-25, the top three reasons for financial assistance are: 1. Rent and household financial hardship 2. Accident/Natural Disaster relief and 3. Medical treatments and care. The age range for long-term assistance recipients is 64 - 99, with many of those receiving assistance between the ages 71 90. The short-term client ages are from 16-89 years of age, with the majority receiving financial assistance in the 21-25 age group.Social workers continue to find a sizable number of people seeking financial assistance are employed, but live under a very tight budget, due to many factors. One accident, illness or unforeseen incident can create a household crisis. PAF clients reflect the greater circumstance affecting middle-class workers in the USA, most are barely keeping up with financial demands of day-to-day life. The Pioneers Assistance Fund continued the effort to educate industry members through increased presence on social media, frequent email newsletters, and the INNERMISSION program which provides short-form digestible videos (primarily made for the Instagram and YouTube social media platforms) on various topics aimed at maintaining overall health through video interviews with experts in fields of mental health and financial wellness. In 24-25 the INNERMISSION Program offered a series on Healthy Relationships as well as a series on the Importance of a Healthy Diet. Combined, the two series garnered more than 100,000 views on Instagram and another 16,500 views on YouTube. Due to the increased research findings on the importance of sleep, exercise, and meditation, all created content focuses on tips to achieving a healthy living lifestyle. Social workers are now screening for Depression, Suicidality, and a Needs Audit, which demonstrates to clients areas where their lives may need more attention. For more detailed information about the program, visit www.wrpioneers.org.
  Expenses $1,669,249 · grants $998,798
• Will Rogers Institute Research & Fellowships The Will Rogers Institute (WRI) is a program that has roots dating back to when the charity operated the Will Rogers Memorial Hospital. A primary objective of the hospital was to conduct research for patient care and train pulmonary doctors on how to provide the best care for their patients. To date, the Will Rogers Institute has funded more than $50 million in research grants, training fellowships, and special projects in the pulmonary sector. What began as a training program for medical research during the 1950s and 60s at the Will Rogers Hospital in upstate New York, lives on in present day through the work of the Will Rogers Institute. Today, the Will Rogers Institute funds the Will Rogers Institute Pulmonary Research Center at Keck School of Medicine of University of Southern California, and five fellowships across the United States. Directed by Edward Crandall, PhD, MD, the Will Rogers Institute Pulmonary Research Center at USC and its laboratory group have achieved major advances in research related to lung injury, pulmonary edema the abnormal buildup of fluid in the air spaces of the lungs and pulmonary fibrosis. In 2024-2025, the Will Rogers Institute Pulmonary Research Center produced two peer-reviewed research articles and five scientific abstracts. Overall, Dr. Crandall has published 173 peer-reviewed scientific articles, 375 research abstracts and 27 book chapters. Will Rogers Institute Pulmonary Research Center publications have been cited by other researchers worldwide over 7,000 times. The Will Rogers Institute funding has been instrumental in helping Dr. Crandall advance pulmonary research and train numerous fellows in pulmonary, critical care and sleep medicine. Training fellowships for pulmonary medicine continue at Burke Rehabilitation Hospital (White Plains, NY), New York University, University of Texas Medical School (Dallas, TX), Patricia Neal Rehabilitation Hospital (Knoxville, TN), and Cedars-Sinai Hospital and Research Center (Los Angeles, CA). The objective for funding research fellowships in lung diseases at major universities throughout the United States is to help train future leaders of lung research and thoracic specialists.
  Expenses $369,181 · grants $360,000
• Will Rogers Institute - Health Education Another objective of the Will Rogers Institute is to educate the public on the prevention of cardio-pulmonary disorders, as well as, how to manage such disorders. The WRI has a rich history of producing and distributing public service announcements (PSAs) on an annual basis, for theatrical, web-based and television audiences. Print public service announcements, as well as digital PSAs are also part of that rich history. Since the 1950s, celebrities have donated their time and star power to help attract attention to the PSA and the importance of the topic. The Will Rogers Institutes web site continues to be visited by the public, generating thousands of hits per year and page views. While requests for printed booklets continue to decline due to the amount of free material on the internet, (including the WRI website which has downloadable booklets available), WRI continues to distribute free booklets on a monthly basis to members of the general public. Although there is a large amount of free information available on the internet, the free health booklets continue are requested from organizations such as community health centers, educators, and human resource departments. Perpetuating the Memory of Will Rogers The WRMPPF, as well as being a health charity, also has the primary mission of perpetuating the memory of the great humanitarian, Will Rogers. Efforts to perpetuate the memory of Will Rogers are in partnership with the Will Rogers Museum (Claremore, OK), the Will Rogers Ranch Foundation (Pacific Palisades, CA), as well as a partnership has developed with the Historic Saranac Lake (the historical society for Saranac Village, New York where the Will Rogers Hospital was located). Support for the museum is provided by utilizing their Will Rogers assets and content with the public, in addition to, making use of museum suppliers for interpretive Will Rogers memorabilia, which we give to donors as gifts and volunteer recognition awards, especially to individuals working in the entertainment industry. The WRMPPF collaborates with the Will Rogers Ranch Foundation by providing back office and administrative support. The Will Rogers Ranch Foundation is a small grassroots organization with no staff. WRMPPF also partners with the Ranch Foundation to support volunteer docent trainings and materials, as well as educational programs for park attendees. The Will Rogers State Historic Park suffered unimaginable loss during the Palisades fire on January 7th, 2025. Will Rogers historic 31-room ranch house (which was listed on the National Register of Historic Places) and the historic horse barn and stables, including the central rotunda stable building were entirely consumed by the fires. The historic guest house/visitor center and blacksmith/carpenter shop were damaged but not destroyed.The gatehouse, foremans cottage (park offices), and the 99-year-old polo field survived, though the announcers booth and goalposts at the polo field burned.The WRMPFF remains committed to providing support to the Will Rogers Ranch Foundation as it continues its mission to preserve the life and legacy of Will Rogers.
  Expenses $148,179 · grants $815
• Brave Beginnings an initiative of the Will Rogers Institute In 2015, the Will Rogers Institute Neonatal Ventilator Equipment Program was officially renamed, Brave Beginnings (BB). Due to the large premature birth problem in the United States (the US has the sixth highest rate of premature births in the world, 10% of all births), hospitals have a tremendous need for additional equipment and modern equipment that will give a premature infant a fighting chance at a life without disease or a permanent disorder. Due to the evolving landscape of the movie theater industry, funding sources for the Brave Beginnings program (traditionally, the majority of fundraising for the Brave Beginnings program comes from in-theater campaigns including concession programs and donation canisters) still have not returned to pre-pandemic levels. That said, the program was in a position to fund a grant cycle of $128,000 to four deserving institutions. Since the ventilator grant program was established in 2006, more than 200 hospitals have received grants, totaling nearly $10 million dollars, and an estimated 350,000 infants have benefitted. The overall objectives of the Brave Beginnings program to educate the public about the need and long-term benefits to helping premature infants develop without lifelong ailments, as well as provide hospital NICUs with vital equipment. Along with other individuals and organizations dedicated to fighting the preemie epidemic, the Brave Beginnings program will try to help eliminate a generation of children growing up with ailments and disorders, due to a premature birth.
  Expenses $143,406 · grants $128,000

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in March, so each return is due on the 15th day of the 5th month after that.

IRS record

EIN

15-0533551

Tax-exempt status

501(c)(3): Charitable, religious, educational or scientific organization

Foundation status

Publicly supported organization (170(b)(1)(A)(vi))

Donations deductible (Pub 78)

Public charity, 50% deduction limit

Exempt since

1937

Accounting year ends

March

Files

Form 990 or 990-EZ

Category (NTEE)

Health care (E70M)

Assets (IRS master file)

$10,831,583

Income (IRS master file)

$8,271,008

Filing history

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 15-0533551).

Questions about WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION

What is the EIN of WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION?

The employer identification number (EIN) of WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION is 15-0533551.

Is WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1937.

Are donations to WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION tax-deductible?

Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).

Which annual return does WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION file?

Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.

When is the next return of WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION due?

The return for tax year 2025 (the year ending March 31, 2026) is due August 17, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended March 2025.

Who is the principal officer of WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION?

The 990 for the year ended March 31, 2025 names CHRISTINA M BLUMER.

Who are the officers and directors of WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION?

The 990 for the year ended March 31, 2025 lists 31 people; 2 received compensation from the organization, the highest $186,832 (CHRISTINA BLUMER, EXEC DIRECTOR).

How much revenue does WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION have?

On its 990 for the year ended March 31, 2025 it reported revenue of $2,417,399, expenses of $2,934,673 and total assets of $10,831,583 at year end.

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