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Nonprofit · EIN 13-1582190

PUBLIC RELATIONS SOCIETY OF AMERICA INC

Also known as GROUP CENTRAL

Tax-exempt · NEW YORK, NY 10005

Financials

$11.5M$11.8M2023$11.8M$11.9M2024
Revenue Expenses · by fiscal year end
Financials of PUBLIC RELATIONS SOCIETY OF AMERICA INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$11,774,049$11,930,750-$156,701$8,769,859$6,098,673$2,671,186
December 31, 2023990$11,513,312$11,784,891-$271,579$9,012,271$6,350,836$2,661,435
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$0
Program service revenue
$10,940,928
Investment income
$446,709
Royalties
$364
Net rental income
$151,510
Net gain from sales of assets
$314,363
Net income from sales of inventory
$16,941
Other revenue
$386,412

Expenses

Grants and similar amounts paid
$9,000
Compensation of officers, directors and key employees
$1,265,108
Other salaries and wages
$3,520,410
Salaries, compensation and benefits (total)
$5,920,467
Professional fundraising fees
$0
Legal fees
$135,687
Accounting fees
$57,085
Occupancy
$1,026,454
Travel
$390,055
Depreciation
$61,505

Balance sheet and other

Total assets, start of year
$9,012,271
Total assets, end of year
$8,769,859
Total liabilities, end of year
$6,098,673
Net assets, end of year
$2,671,186
Land, buildings and equipment
$116,887
Publicly traded securities
$5,063,769
Net assets without donor restrictions
$2,671,186
Gross unrelated business income
$153,110
Gross receipts
$12,878,821
Employees
41
Volunteers
400
Year formed
1948
State of legal domicile
NY

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
LINDA THOMAS BROOKSCEO
Officer
40$455,403$83,596
PHILIP T BONAVENTURACFO
Officer
40$301,223$57,668
ALEX ORTIZVP, INFORMATION TECHNOLOGY
Highest-paid employee
40$167,197$69,524
JENEEN GARCIASENIOR VP, PROGRAMS
Highest-paid employee
40$186,768$37,944
JOHN BOMIERVP, MEETING & EVENTS
Highest-paid employee
40$159,667$64,134
STEFANIE SCIREVP, HUMAN RESOURCES
Highest-paid employee
40$165,033$49,343
KAREN MATEOCCO
Highest-paid employee
40$175,284$36,146
LAUREN COLLINSVP, MEMBERSHIP
Key employee
40$156,685$35,757
ANNA YUDINACMO
Key employee
40$160,511$14,265
JOSEPH ABREUCHAIR
Trustee or director, Officer
10$0$0
RAY DAYCHAIR-ELECT
Trustee or director, Officer
10$0$0
MICHELLE EGANIMMEDIATE PAST CHAIR
Trustee or director, Officer
2$0$0
JESSICA M GRAHAMTREASURER
Trustee or director, Officer
10$0$0
SAM JAMES MORREY SIMSSECRETARY
Trustee or director, Officer
10$0$0
MONICA ACKERSONDIRECTOR
Trustee or director
2$0$0
11 more people on this return
NameTitleHours / weekCompensation
THOMAS BENNETT IIIDIRECTOR
Trustee or director
2$0
MICHAEL A BROWN SRDIRECTOR
Trustee or director
2$0
JOHN GREGORY CLEMMONSDIRECTOR
Trustee or director
2$0
JANELLE GUTHRIEDIRECTOR
Trustee or director
2$0
ANDREA GILS MONZONDIRECTOR
Trustee or director
2$0
CHRISTINA MORTONDIRECTOR
Trustee or director
2$0
CAYCE MYERSDIRECTOR
Trustee or director
2$0
TERESA VALERIO PARROTDIRECTOR
Trustee or director
2$0
JOSHUA D POUPOREDIRECTOR
Trustee or director
2$0
PATRICIA REACE ALVARENGA SMITHDIRECTOR
Trustee or director
2$0
JASON SPRENGERDIRECTOR
Trustee or director
2$0
990 for the year ended December 31, 2023: 24 people
NameTitleHours / weekCompensationOther / benefits
LINDA THOMAS BROOKSCEO
Officer
40$424,072$95,193
PHILIP T BONAVENTURACFO
Officer
40$288,917$66,015
JOHN BOMIERVP, MEETING & EVENTS
Highest-paid employee
40$152,689$64,211
JENEEN GARCIASENIOR VP, PROGRAMS
Highest-paid employee
40$177,819$38,203
ALEX ORTIZVP, INFORMATION TECHNOLOGY
Highest-paid employee
40$159,102$53,147
STEFANIE SCIREVP, HUMAN RESOURCES
Highest-paid employee
40$154,463$52,488
KAREN MATEOCCO
Highest-paid employee
40$166,545$39,501
MICHELLE EGANCHAIR
Trustee or director, Officer
10$0$0
JOSEPH ABREUCHAIR-ELECT
Trustee or director, Officer
10$0$0
FELICIA BLOWIMMEDIATE PAST CHAIR
Trustee or director, Officer
2$0$0
SAM JAMES MORREY SIMSTREASURER
Trustee or director, Officer
10$0$0
HEIDE HARRELLSECRETARY
Trustee or director, Officer
10$0$0
MONICA ACKERSONDIRECTOR
Trustee or director
2$0$0
THOMAS BENNETT IIIDIRECTOR
Trustee or director
2$0$0
JACQUELINE CLARKDIRECTOR
Trustee or director
2$0$0
KAREN RAE CRABTREEDIRECTOR
Trustee or director
2$0$0
RAY DAYDIRECTOR
Trustee or director
2$0$0
ANGELA WALTERS EVEILLARDDIRECTOR
Trustee or director
2$0$0
JESSICA M GRAHAMDIRECTOR
Trustee or director
2$0$0
ANDREA GILS MONZONDIRECTOR
Trustee or director
2$0$0
CAYCE MYERSDIRECTOR
Trustee or director
2$0$0
TERESA VALERIO PARROTDIRECTOR
Trustee or director
2$0$0
JOSHUA D POUPOREDIRECTOR
Trustee or director
2$0$0
PATRICIA REACE ALVARENGA SMITHDIRECTOR
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
120 WALL STREET 21ST FL, NEW YORK, NY 10005-4031
Mailing address (990-N for 2023)
1021 Friar Ln, Madison WI 53711
Principal officer (990 for 2024)
AMBER SHAVERDI HUSTON, 120 WALL STREET 21ST FLOOR, NEW YORK, NY 10005
Principal officer (990-N for 2023)
Kendall Poltzer, 1021 Friar Ln, Madison WI 53711
Signed the 990
AMBER SHAVERDI HUSTON, COO
Phone
(212) 460-1400
Return prepared by
PKF O'CONNOR DAVIES ADVISORY LLC

Mission

THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PUBLIC RELATIONS INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES.

990 for the year ended December 31, 2024

Program accomplishments

  • PROFESSIONAL DEVELOPMENT, INCLUDING INTERNATIONAL CONFERENCE - PRSA PROVIDES AN EXCEPTIONAL MEMBER EXPERIENCE THAT EDUCATES, INSPIRES, GUIDES AND GALVANIZES A DIVERSE COMMUNITY OF ETHICAL, STRATEGIC COMMUNICATIONS PROFESSIONALS. THE MISSION OF PRSA'S PROFESSIONAL DEVELOPMENT DEPARTMENT IS TO MAKE COMMUNICATIONS PROFESSIONALS BETTER, SMARTER AND MORE CONNECTED THROUGH ALL THE STAGES OF THEIR CAREER. IN 2023, THE PROFESSIONAL DEVELOPMENT DEPARTMENT HOSTED 1VIRTUAL WORKSHOP, 3 LIVE CERTIFICATE PROGRAMS, 30+ LIVE WEBINARS, 2 APR BOOT CAMPS AND 3 APR NUTS AND BOLTS SESSIONS. PRSA'S INTERNATIONAL CONFERENCE ENJOYS THE REPUTATION AS THE PREEMINENT CONFERENCE FOR THE PROFESSION AS WELL AS THE ANNUAL MEETING OF ALL PRSA COMMUNITIES. IT IS AN INTENSIVE LEARNING OPPORTUNITY WITH INDUSTRY EXPERTS AND THOUGHT LEADERS AND PEER-TO PEER NETWORKING. IT OFFERS PRACTICAL INSIGHT FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. MORE THAN 6,000 PEOPLE BENEFITED FROM BOTH PROFESSIONAL DEVELOPMENT AND INTERNATIONAL CONFERENCE PROGRAM.
  • COMMUNICATIONS AND CORPORATE SALES -PRSA'S SALES TEAM INCLUDES THE CORPORATE DEVELOPMENT PROGRAM (3RD PARTY) WHICH ENABLES THE FINANCIAL SUPPORT OF THE EDUCATION, RESEARCH AND THOUGHT LEADERSHIP EVENTS AND PROGRAMS, AND CAREER RESOURCES THROUGH THE SALES OF STRATEGIC PARTNERSHIPS, EVENT SPONSORSHIPS AND EXHIBITS. PRSA PARTNERS, SPONSORS AND EXHIBITORS ARE PROVIDED APPROPRIATE BRAND RECOGNITION AND ACKNOWLEDGEMENT OF THEIR COLLABORATION ON PROGRAM AND CONTENT DEVELOPMENT, FUNDING AND UNDERWRITING. THE SALES TEAM ALSO SELLS AND ENABLES GROUP MEMBERSHIPS FOR ORGANIZATIONS WITH 5 OR MORE POTENTIAL MEMBERS, PROVIDING DISCOUNTS ON MEMBERSHIP AND GROUP SAVINGS ON ACCESS TO EDUCATIONAL EVENTS AND PROGRAMS. PRSA'S MARKETING DEPARTMENT BUILDS AWARENESS OF AND PROMOTES PARTICIPATION IN THE PRSA MEMBERSHIP, ITS COMMUNITIES AND ITS PROGRAMS. THROUGH AN OMNICHANNEL MARKETING PROGRAM, INCLUDING ADVERTISING, SOCIAL MEDIA OUTREACH AND DIRECT MARKETING, THE MARKETING TEAM SEEKS TO ELEVATE THE PRSA BRAND AND STRENGTHEN AND GROW ITS COMMUNITY PARTICIPATION AND ENGAGEMENT, ANNOUNCES AND PROMOTES THE NUMEROUS EDUCATIONAL CLASSES, PROGRAMS AND EVENTS OFFERED BY PRSA AND SHOWCASES THE RESEARCH AND THOUGHT LEADERSHIP DEVELOPED BY ITS INTERNAL TEAM, MEMBERS AND PARTNERS. THE PRSA COMMUNICATIONS DEPARTMENT SPEARHEADS THE OVERALL BRAND MESSAGE DEVELOPMENT AND POSITIONING FOR THE NATION'S LEADING PROFESSIONAL ASSOCIATION SERVING THE PUBLIC RELATIONS COMMUNITY. THE DEPARTMENT DESIGNS AND OPTIMIZES BEST-IN-CLASS COMMUNICATIONS INFRASTRUCTURE TO CREATE HIGH-IMPACT, INTEGRATED CAMPAIGNS THAT INCREASE BRAND AWARENESS, MEMBER ENGAGEMENT AND ADVANCE REPUTATION AMONG INTERNAL AND EXTERNAL AUDIENCES. MORE THAN 24,000 PEOPLE BENEFITED FROM COMMUNICATIONS AND CORPORATE SALES.
  • SECTIONS/SECTIONS SUPPORTPRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). MEMBERS OF THESE SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR.MORE THAN 7,000 PEOPLE BENEFITTED FROM THIS PROGRAM.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990-N on file

IRS record

EIN
13-1582190
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1954
Accounting year ends
December
Files
Form 990 or 990-EZ
Group exemption
1255 (108 member organizations)
Assets (IRS master file)
$8,769,859
Income (IRS master file)
$12,878,821

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$11,774,049$11,930,750$8,769,859XML
990-N for 2023
Officer: Kendall Poltzer
December 31, 2023≤ $50,000 receipts––e-Postcard
990December 2023$11,513,312$11,784,891$9,012,271XML
990-N for 2022December 31, 2022≤ $50,000 receipts––e-Postcard
990December 2022–––IRS
990December 2021$9,278,462$10,004,440$7,935,177IRS
990December 2020–––IRS
990December 2018–––IRS
990-N for 2017
Officer: John Forde
December 31, 2017≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-1582190).

Questions about PUBLIC RELATIONS SOCIETY OF AMERICA INC

What is the EIN of PUBLIC RELATIONS SOCIETY OF AMERICA INC?
The employer identification number (EIN) of PUBLIC RELATIONS SOCIETY OF AMERICA INC is 13-1582190.
Is PUBLIC RELATIONS SOCIETY OF AMERICA INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1954.
Are donations to PUBLIC RELATIONS SOCIETY OF AMERICA INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does PUBLIC RELATIONS SOCIETY OF AMERICA INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PUBLIC RELATIONS SOCIETY OF AMERICA INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PUBLIC RELATIONS SOCIETY OF AMERICA INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of PUBLIC RELATIONS SOCIETY OF AMERICA INC?
The 990 for the year ended December 31, 2024 names AMBER SHAVERDI HUSTON.
Who are the officers and directors of PUBLIC RELATIONS SOCIETY OF AMERICA INC?
The 990 for the year ended December 31, 2024 lists 26 people; 9 received compensation from the organization, the highest $455,403 (LINDA THOMAS BROOKS, CEO).
How much revenue does PUBLIC RELATIONS SOCIETY OF AMERICA INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $11,774,049, expenses of $11,930,750 and total assets of $8,769,859 at year end.

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