2026-01-13T11:13:03-05:00 2025-06-30 272826067 MCKINLEY COOPER & CO LLC 777 LOWNDES HILL RD BLDG 3 STE 225 GREENVILLE SC 296072131 990 2024-07-01 570695981 DISCOVER UPCOUNTRY CAROLINA ASSOCIATION DISC 8642332690 500 E NORTH STREET SUITE C GREENVILLE SC 296013059 WILLIAM T TODD EXECUTIVE DIRECTOR 8642332690 2025-12-23 false TONI R MCKINLEY P01030704 8642331800 2026-01-13 2024 2025-03-06 01:10:19Z WILLIAM T TODD 500 E NORTH STREET SUITE C GREENVILLE SC 296013059 881773 false X WWW.UPCOUNTRYSC.COM X 1978 SC PROMOTING TOURISM IN UPCOUNTRY SOIUTH CAROLINA AS AN ECONOMIC ACTIVITY, SERVING THE COUNTIES OF ANDERSON, CHEROKEE, GREENVILLE, OCONEE, PICKENS AND SPARTANBURG. 10 10 3 0 848717 814785 60780 54663 9283 12325 0 918780 881773 0 0 112308 105717 0 0 768779 794001 881087 899718 37693 -17945 122540 131634 8211 35250 114329 96384 PROMOTING TOURISM IN UPCOUNTRY SOUTH CAROLINA AS AN ECONOMIC ACTIVITY, SERVING THE COUNTIES OF ANDERSON, CHEROKEE, GREENVILLE, OCONEE, PICKENS AND SPARTANBURG. false false 863818 PROMOTING TOURISM IN UPCOUNTRY SOUTH CAROLINA AS AN ECONOMIC ACTIVITY, SERVING THE COUNTIES OF ANDERSON, CHEROKEE, GREENVILLE, OCONEE, PICKENS, AND SPARTANBURG. 863818 false false false true false false false false false true false false false true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 8 0 true 3 false false false false false false false false false X 10 10 false false false false false false false true true false false false false false false false false false SC X TIM TODD 8642332690 500 E NORTH STREET GREENVILLE SC 29601 WILLIAM T TODD EXECUTIVE DI 40.00 X 55000 0 0 DR LARRY ALLEN TRUSTEE 1.00 X 0 0 0 PATRICIA BYRD PRESIDENT EL 1.00 X 0 0 0 KATHY DYE TRUSTEE 1.00 X 0 0 0 STEPHENS GREGORY TRUSTEE 1.00 X 0 0 0 JEFF GREINER PRESIDENT PA 1.00 X 0 0 0 CRYSTAL HENDRICKSON SECRETARY 1.00 X 0 0 0 WALKER MILLER TREASURER 1.00 X 0 0 0 LEIGHANN MOON TRUSTEE 1.00 X 0 0 0 SHERRY SCHELL PRESIDENT 1.00 X 0 0 0 CARL SOBOCINSKI TRUSTEE 1.00 X 0 0 0 55000 false false false 400 40801 773584 814785 ADVERTISING REVENUE 54663 54663 54663 12325 12325 881773 54663 12325 X 55000 49500 5500 25554 22999 2555 2500 2250 250 16208 14587 1621 6455 5809 646 18660 16794 1866 30356 30356 9700 8730 970 50751 45676 5075 26184 23566 2618 12636 11372 1264 1102 992 110 11895 10705 1190 549 494 55 MEDIA ADVERTISING 373165 373165 CONTRACT SERVICES 63852 63852 LITERATURE PRODUCTION 55392 55392 SHIPPING 32445 32445 107314 95134 12180 899718 863818 35900 0 34546 32629 78644 60616 64434 26045 9350 38389 122540 131634 8009 35161 202 89 8211 35250 X 114329 96384 114329 96384 122540 131634 -17945 X false true true false false false false 21480 21480 42954 4565 38389 38389 PAYROLL TAXES WITHHELD AND ACCRUED 89 89 X 881773 881773 881773 899718 899718 899718 SCHEDULE D, PAGE 3, PART X THE ORGANIZATION RECOGNIZES THE TAX BENEFITS FROM UNCERTAIN POSITIONING ONLY IF IT IS MORE-LIKELY-NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE ORGANIZATION'S INCOME TAX FILINGS ARE SUBJECT TO AUDIT BY VARIOUS TAXING AUTHORITIES. MANAGEMENT BELIEVES THE ADOPTION OF ASC 740-10 RESULTED IN NO SIGNIFICANT IMPACT TO THE ORGANIZATION'S FINANCIAL STATEMENTS. FORM 990, PAGE 6, PART VI, LINE 11B RETURN WAS REVIEWED BY THE EXECUTIVE DIRECTOR. FORM 990, PAGE 6, PART VI, LINE 19 UPON REQUEST AT THE ORGANIZATION'S OFFICE. FORM 990, PART IX, LINE 24E PHOTOGRAPHY 27,495 3,055 0 RESEARCH 18,020 2,002 0 SPECIAL PROGRAMS 17,282 0 0 DUES 9,894 1,099 0 VEHICLE 7,600 844 0 FURNITURE/EQUIPMENT 6,481 720 0 TELEPHONE 4,521 502 0 MISCELLANEOUS 0 3,242 0 REGISTRATION FEES 2,104 234 0 UTILITIES 1,363 151 0 BANK CHARGES 374 331 0 TOTAL 95,134 12,180 0