2025-12-10T07:10:45-08:00 2025-06-30 680095377 Perotti & Carrade CPAs 1 McInnis Pkwy Ste 200 San Rafael CA 94903 990 2024-07-01 943159152 UNION SQUARE BUSINESS IMPROVEMENT DISTRICT dba UNION SQUARE ALLIANCE UNIO 4157817880 291 GEARY STREET 200 SAN FRANCISCO CA 94102 MARISA RODRIGUEZ CEO 2025-12-10 true true KATHRYN HARRIS P01460430 4154618500 2024 2025-03-06 01:10:19Z 291 GEARY STREET 200 SAN FRANCISCO CA 94102 11132143 false X www.visitunionsquaresf.com X 1994 CA THE UNION SQUARE ALLIANCE SERVES ITS MEMBERS AND CREATES A HIGH-QUALITY, COMPLETE NEIGHBORHOOD EXPERIENCE BY MANAGING AND ACTIVATING PUBLIC SPACES; SUPPORTING EXISTING BUSINESSES AND ATTRACTING NEW INVESTMENTS; AND CONVENING, PARTNERING AND ADVOCATING FOR THE DISTRICT'S SUCCESS. 23 22 12 92 0 2060523 3321846 7250084 7739003 63362 64029 0 9373969 11124878 0 0 1569019 1618469 0 366557 7448138 9296697 9017157 10915166 356812 209712 5349205 6321804 3003541 3768462 2345664 2553342 X THE ALLIANCE SERVES ITS MEMBERS AND CREATES A COMPLETE NEIGHBORHOOD EXPERIENCE BY MANAGING PUBLIC SPACES; SUPPORTING EXISTING BUSINESSES AND ATTRACTING NEW INVESTMENTS; AND CONVENING, PARTNERING, AND ADVOCATING FOR THE DISTRICT'S SUCCESS. false false 6528619 5839832 CLEAN & SAFE SERVICES:THE UNION SQUARE ALLIANCE (ALLIANCE) PROPOSES TO ENHANCE THE EXPERIENCE OF VISITORS TO THE AREA BY PROVIDING CLEAN AND SAFE SERVICES. CLEANING SERVICES INCLUDE MAINTENANCE WORKERS PROVIDING DAILY REFUSE PICKUP, SIDEWALK SWEEPING, PRESSURE WASHING ALL SIDEWALKS, TRASH RECEPTACLE CONTROL, GRAFFITI REMOVAL AND ILLEGAL DUMPING ABATEMENT. SAFE SERVICES INCLUDE HIRING OF SFPD OFFICERS AND HIRING OF 24/7 PRIVATE SECURITY PATROLS EACH DAY AND SAFETY AND HOSPITALITY AMBASSADORS TO PATROL THE AREA AND HELP VISITORS. THE ALLIANCE ALSO TRAINS AMBASSADORS IN SOCIAL SERVICES TO DIRECT THOSE IN NEED TO CITY SERVICES AND RESOURCES. 2403157 1414140 PUBLIC REALM IMPROVEMENTS, MARKETING & EVENTS, ADVOCACY:PUBLIC REALM PROGRAMS INCLUDE IMPROVEMENTS LIKE LANDSCAPING, SIGNAGE, LIGHTING, HOLIDAY DECOR AND ACTIVATING PUBLIC SPACE. ADVOCACY INCLUDES PROMOTING A CLEAN, SAFE AND VIBRANT DISTRICT TO ASSURE A GOOD EXPERIENCE FOR THE VISITORS, RESIDENTS AND EMPLOYEES. ADVOCACY GIVES THE DISTRICT A SINGLE VOICE IN MATTERS THAT MAY AFFECT THE MEMBERS. MARKETING INCLUDES PRODUCTION OF WEBSITE AND SOCIAL MEDIA PAGES FOR VISITORS, RESIDENTS AND MEMBERS, PRODUCTION OF WELCOME KITS AND COLLATERAL FOR MERCHANTS AND MEMBERS, GUIDES AND MAPS OF THE DISTRICT, SPECIAL EVENTS AND CAMPAIGNS TO DRAW VISITORS TO THE AREA. 391798 378824 UNION SQUARE PARK:THE ALLIANCE PROVIDED SCHEDULED AND DEDICATED SAFETY AND SECURITY SERVICES TO UNION SQUARE PARK. IN ADDITION, THE ALLIANCE PROVIDED EVENT SETUP AND ASSISTANCE FOR GROUPS HOLDING EVENTS IN THE PARK. THE ALLIANCE ALSO PROVIDED REGULAR PROGRAMMING IN THE PARK. 342540 106207 SECURITY CAMERA:THE ALLIANCE MAINTAINS AND OPERATES A LARGE NETWORK OF APPROXIMATELY 480 SECURITY CAMERAS IN THE PUBLIC REALM AND TO PROVIDE AFTER THE FACT VIDEO RETRIEVAL SERVICES FOR LAW ENFORCEMENT AND OTHERS. THE CAMERAS ARE MONITORED DURING THE OVERNIGHT HOURS TO HELP WITH CRIME PREVENTION. 342540 106207 9666114 false true false true false false false false false true false false true true false true false false false false false false false false false false false false true false false false false false true false false false false false false false true true true false true 40 0 true 12 true false false false false false false false false X 23 22 true false false false true true true true true false false true true true true true true true true false CA X BENJAMIN HORNE 4157817880 291 GEARY STREET NO 200 SAN FRANCISCO CA 94102 MARISA RODRIGUEZ CEO 40.00 8.00 X X 368050 0 26429 BENJAMIN HORNE CFO 30.00 8.00 X 221005 0 14740 KEN RICH Policy Director 20.00 4.00 X 147663 0 963 ZARRINA YOUSUFZAI ASSOC, FINANCE/HR 40.00 8.00 101495 0 13677 JESSICA CHILINGERIAN ASSOC, MARKETING 40.00 2.00 107638 0 6409 JASON CHERNISS DIRECTOR, SERVICES 40.00 0.00 104055 0 1126 JULIE TAYLOR Treasurer 8.00 0.00 X X 0 0 0 KEVIN FLANAGAN Director 4.00 0.00 X 0 0 0 DONALD THOMAS Vice President 8.00 0.00 X X 0 0 0 MARK PURDY President 8.00 0.00 X X 0 0 0 STEPHEN BRETT Secretary 8.00 0.00 X X 0 0 0 ERIK MURRAY Director 4.00 0.00 X 0 0 0 J TIMOTHY FALVEY Director 4.00 2.00 X 0 0 0 OPIO DUPREE Director 4.00 0.00 X 0 0 0 LAUREN ELLIS Director 4.00 0.00 X 0 0 0 JAMES SANGIACOMO Director 4.00 0.00 X 0 0 0 CLIFTON CLARK Director 4.00 0.00 X 0 0 0 SHIRLEY HOWARD-JOHNSON Director 4.00 2.00 X 0 0 0 WES TYLER Director 4.00 0.00 X 0 0 0 SPENCER SECHLER Director 4.00 0.00 X 0 0 0 MARK SULLIVAN Director 8.00 0.00 X 0 0 0 DAVID LEWIN Director 4.00 0.00 X 0 0 0 MAXINE PAPADAKIS Director 4.00 0.00 X 0 0 0 BRIAN FENWICK Director 4.00 0.00 X 0 0 0 RUSSELL D KEIL JR Director 8.00 0.00 X 0 0 0 PETER HART Director 4.00 0.00 X 0 0 0 EVAN KAIZER Director 4.00 0.00 X 0 0 0 JORDAN BUCKLEY Director 4.00 0.00 X 0 0 0 LIN HUBER DIR. UNTIL 3/25 4.00 0.00 X 0 0 0 MANUELA KING Director 8.00 2.00 X 0 0 0 1049906 63344 6 false true false FIELD OPERATIONS LLC 4 BRYANT PART 11TH FLOOR NEW YORK NY 10018 LANDSCAPE ARCHITECT 145569 SOCIAL GOOD COMPANY 411 LOMBARD ST SAN FRANCISCO CA 94133 MARKETING & PROMOTIONS 340557 2 1311589 2010257 3321846 ASSESSMENT REVENUE 7081504 7081504 CONTRACT REVENUE 378824 378824 SPONSORSHIPS 278675 278675 7739003 71294 71294 0 0 0 7265 -7265 -7265 -7265 0 0 0 0 11124878 7453063 349969 X 0 0 0 0 654697 344463 141276 168958 0 752506 438748 196560 117198 0 112115 64075 27555 20485 99151 55796 25112 18243 0 87781 33778 52261 1742 0 0 0 0 120 120 137597 136837 760 45071 2502 38843 3726 0 0 336844 194640 132604 9600 20120 2198 17922 0 25701 5530 20171 0 0 0 101829 22107 79684 38 MAINTENANCE & CLEANING 1995469 1995469 AMBASSADORS 1850529 1850529 10B POLICY SERIES 1640991 1640991 SPECIAL EVENTS 874427 861780 12647 2180218 2016671 150507 13040 10915166 9666114 882495 366557 537554 965040 2211383 344872 569764 185588 927222 0 0 0 0 411158 226099 2881800 2696152 316693 185648 0 0 0 0 3553340 1236648 5349205 6321804 921059 2195985 131628 127504 1950854 1444973 3003541 3768462 X 2345664 2553342 2345664 2553342 5349205 6321804 209712 -2034 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false false false 2526747 2365180 161567 355053 330972 24081 185648 CERTIFICATES OF DEPOSIT RIGHT-OF-USE ASSET 1236648 1236648 ACCRUED PAYROLL 141320 CONTRACT LIABILITIES 40935 OPERATING LEASE LIABILITY- LONG TERM 1262718 1444973 11509744 -2034 386900 384866 11124878 11124878 11302066 386900 386900 10915166 10915166 X X X false false false false false false false false false BENJAMIN HORNE CFO 181005 40000 14740 235745 MARISA RODRIGUEZ CEO 313050 55000 26429 394479 STEPHEN BRETT SECRETARY, DIR 125259 BUILDING LEASE false Schedule L, Part V Supplemental Information The lease amendment with Stephen Brett - JHW-USB, LLC and Friedman-Jeweler, LLC (has an ownership interest) was signed in the previous fiscal year. However, lease amendment didn't begin until suite delivered which was in the fiscal year (October 2024). Form 990, Part VI, Section A, Line 2 JULIE TAYLOR, A BOARD MEMBER, HAD A BUSINESS RELATIONSHIP WITH SEVERAL OTHER BOARD MEMBERS.A MEMBER OF THE ALLIANCE'S BOARD OF DIRECTORS IS ASSOCIATED WITH A COMPANY THAT CONTRIBUTED SERVICES TO THE ALLIANCE TOTALING $312,000 DURING THE YEAR ENDED JUNE 30, 2025.THE ALLIANCE LEASES A BUILDING FROM STEPHEN BRETT. Form 990, Part VI, Section A, Line 6 THE PROPERTY OWNERS IN THE DISTRICT ARE MEMBERS. Form 990, Part VI, Section A, Line 7a PROPERTY OWNERS GET TO VOTE ON THE ELECTION OF BOARD MEMBERS. Form 990, Part VI, Section A, Line 7b THE MEMBERS SHALL HAVE THE RIGHT TO VOTE ON THE ELECTION OF DIRECTORS, ON ANY MERGER AND ITS PRINCIPAL TERMS AND ANY AMENDMENT OF THOSE TERMS, AND ON ANY ELECTION TO DISSOLVE THE CORPORATION.THE MEMBERS ALSO VOTE ON REVISIONS TO BYLAWS. Form 990, Part VI, Section B, Line 11b THE FINANCE COMMITTEE REVIEWS A DRAFT OF THE FEDERAL FORM 990. THE FINANCE COMMITTEE THEN PRESENTS THE DRAFT 990 COPY TO THE BOARD OF DIRECTORS FOR REVIEW PRIOR TO BOARD MEETING AND MAKES COPIES AVAILABLE AT THE BOARD MEETING. THE BOARD OF DIRECTORS VOTES TO APPROVE THE 990 BEFORE FILING WITH THE INTERNAL REVENUE SERVICE. Form 990, Part VI, Section B, Line 12c EACH YEAR ALL BOARD MEMBERS ARE REQUIRED TO REVIEW AND UPDATE THEIR CONFLICT OF INTEREST FORMS AND LIST ANY CONFLICTS. BOARD MEMBERS THEN RECUSE THEMSELVES IN VOTES OR DISCUSSIONS WHERE THEY MAY HAVE A CONFLICT. Form 990, Part VI, Section B, Line 15a Finance and HR staff extensively review compensation data from surveys in the same geographic location and similar non-profit organization data. It is then presented to the Union Square Alliance Executive Committee, who then reviews and approves. Form 990, Part VI, Section B, Line 15b Finance and HR staff extensively review compensation data from surveys in the same geographic location and similar non-profit organization data. It is then presented to the Union Square Alliance Executive Committee, who then reviews and approves. Form 990, Part VI, Section C, Line 19 ALL ORGANIZATION POLICIES ARE AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part IX, Line 24e DEPRECIATION: Column (A) - Total = $212034; Column (B) - Program Services = $207271; Column (C) - Management & General = $4403; Column (D) - Fundraising = $360 Form 990, Part IX, Line 24e IMPROVEMENT PROJECTS: Column (A) - Total = $561065; Column (B) - Program Services = $561065; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e OPERATIONS MANAGEMENT: Column (A) - Total = $534719; Column (B) - Program Services = $534719; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e PROFESSIONAL SERVICES: Column (A) - Total = $715666; Column (B) - Program Services = $556882; Column (C) - Management & General = $146104; Column (D) - Fundraising = $12680 Form 990, Part IX, Line 24e PUBLIC RELATIONS: Column (A) - Total = $52586; Column (B) - Program Services = $52586; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e SECURITY: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e TRASH RELATED PROJECTS: Column (A) - Total = $104148; Column (B) - Program Services = $104148; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 UNION SQUARE FOUNDATION 291 GEARY STREET SUITE 200 SAN FRANCISCO CA 94102 822194802 ADVANCING VITALITY OF UNION SQUARE AREA CA 501(C)(3) LINE 7 UNION SQUARE ALLIANCE true false false false false false false false false false false false true false false false false false false false UNION SQUARE FOUNDATION l 2000312 FMV