2025-03-04T12:04:48-06:00 2024-06-30 994625061 CRI ADVISORS LLC 4004 SUMMIT BLVD NE SUITE 800 ATLANTA GA 30319 990 2023-07-01 581785484 THE CHILDREN'S MUSEUM OF ATLANTA INC CHIL 4046595437 275 CENTENNIAL OLYMPIC PARK DR NW ATLANTA GA 30313 EDWIN LINK EXECUTIVE DIRECTOR 4046595437 2025-02-27 1 0 TIFFANY T ORR CPA P01559485 7703948000 2025-02-27 2023 2025-03-06 01:10:19Z EDWIN LINK 275 CENTENNIAL OLYMPIC PARK DR NW ATLANTA GA 30313 4043576 0 X WWW.CHILDRENSMUSEUMATLANTA.ORG X 1988 GA TO CHANGE THE WORLD BY SPARKING EVERY CHILD'S IMAGINATION, SENSE OF DISCOVERY AND LEARNING THROUGH THE POWER OF PLAY. 27 27 90 100 8663 0 1375672 1413563 1960160 1884030 35465 58049 502819 300641 3874116 3656283 0 0 0 0 2311426 2549242 0 0 504000 1828855 1917872 4140281 4467114 -266165 -810831 7231107 6370423 1088112 936504 6142995 5433919 X TO CHANGE THE WORLD BY SPARKING EVERY CHILD'S IMAGINATION, SENSE OF DISCOVERY AND LEARNING THROUGH THE POWER OF PLAY. 1 1 3674692 1884030 CHILDREN'S MUSEUM OF ATLANTA (CMA) OPERATES AS AN INSTITUTION OF INFORMAL LEARNING FOR YOUNG CHILDREN, THEIR PARENTS, CAREGIVERS, AND TEACHERS. THROUGH INTERACTIVE EXHIBITS, PROGRAMS, WORKSHOPS, AND EXTENSIVE OUTREACH. THE MUSEUM OFFERS OPPORTUNITIES TO ADDRESS SUBJECTS AND ISSUES THAT ARE IMPORTANT AND RELEVANT TO SCHOOLS, FAMILIES, AND THE COMMUNITY. THE TOTAL NUMBER OF MUSEUM VISITORS AND CHILDREN WHO HAVE VISITED THE MUSEUM HAS SURPASSED 3,500,000 SINCE OPENING IN 2003. THE EXHIBITS AND PROGRAMS BELOW WERE PRESENTED THROUGHOUT THE FISCAL YEAR. VIRTUAL PROGRAMMING CONTINUED TO ENSURE ACCESS AND EQUITY TO CMA PROGRAMS. THE MUSEUM CHANGED IN-PERSON REQUIREMENTS TO ALIGN WITH THE CENTER FOR DISEASE CONTROL'S GUIDANCE AND PROVIDE GUESTS ACCESS TO IN-PERSON PROGRAMMING.EXHIBITS & PROGRAMMING:PRESENTED THE FOLLOWING FEATURE EXHIBITS:SHAUN THE SHEEP: FLOCK THIS WAY!, MAY 5, 2023-SEPTEMBER 4, 2023: CHILDREN ENGAGE IN A VARIETY OF SOCIAL-EMOTIONAL PROBLEM-SOLVING CHALLENGES. THESE INTERACTIVE OPPORTUNITIES ENCOURAGE GUESTS TO CONTINUE TO DEVELOP CONFIDENCE, SELF-CONTROL, COLLABORATION, AND CREATIVE AND CRITICAL THINKING. AT THE SCIENCE BAR, GUESTS LEARNED ABOUT ANIMAL BONES AND MATCHED X-RAYS TO THE FARM ANIMALS. AT THE ART STUDIO. GUESTS CREATED THEIR OWN FARM ANIMALS BY MAKING PAPER BAG PUPPETS. ON THE STAGE, GUESTS ENJOYED A SPECIAL 'SHAUN THE SHEEP: SAVE THE TREE!' STORY TIME AND PLAYED 'DOWN ON THE FARM' CHARADES TO EXERCISE THEIR GROSS MOTOR SKILLS. EMOTIONS AT PLAY WITH PIXAR'S INSIDE OUT, SEPTEMBER 16, 2023-JANUARY 7, 2024: THE FIRST INTERACTIVE EXHIBIT BASED ON DISNEY AND PIXAR'S HIT ANIMATED FEATURE HELPS CHILDREN UNDERSTAND THE IMPORTANT ROLE EMOTIONS, MEMORY, AND IMAGINATION PLAY IN OUR EVERYDAY LIVES. EMOTIONS AT PLAY FEATURES HANDS-ON AND DIGITAL ENCOUNTERS CENTERED AROUND THE FIVE KEY EMOTIONS SHOWCASED IN THE AWARD-WINNING FILM: JOY, SADNESS, ANGER, DISGUST AND FEAR. CHILDREN CAN DEVELOP THEIR EMOTIONAL INTELLIGENCE BY LEARNING TO IDENTIFY AND UNDERSTAND THESE EMOTIONS, EXPLORING THE MYRIAD OF WAYS HUMANS EXPRESS AND COPE WITH EACH ONE. OUTSIDE THE BOX!, JANUARY 20, 2024 MAY 5, 2024: OUTSIDE THE BOX! TAPS INTO THE IMAGINATIVE MINDS OF CHILDREN TO ENCOURAGE "OUTSIDE OF THE BOX" THOUGHT, INNOVATION, AND EXPLORATION. CHILDREN ARE INSPIRED TO BECOME CREATIVE THINKERS WHILE DISCOVERING THE BUILDING BLOCKS OF MATH, ENGINEERING, AND TECHNOLOGY. ANIMATIONLAND, MAY 18, 2024 SEPTEMBER 8, 2024: GUESTS ARE INVITED ON A FANTASTICAL JOURNEY TO CREATE STORIES USING ART AND SCIENCE, CHANNELING THEIR CREATIVITY USING ANIMATION BASICS SUCH AS STORYBOARDING, SKETCHING, STOP-MOTION MOVIE MAKING, AND MORE. ONGOING PARTNERSHIPS - WITH COMMUNITY LEADERS, ARTISTS, EXPERTS, AND CULTURAL INSTITUTIONS ENABLE US TO PROVIDE INNOVATIVE AND RELEVANT EXHIBITS AND PROGRAMS THAT ADDRESS A FULL RANGE OF TOPICS AND ISSUES. OVER 200 INDIVIDUALS FROM OUR COMMUNITY PARTICIPATE ON A VARIETY OF COMMITTEES EACH YEAR, WHICH ENSURES DEPTH, ACCURACY AND TARGETED MESSAGES AND FOCUS.CMA PRESENTS SCIENCE, HEALTH, LITERACY, DIVERSITY, ARTS, SOCIAL STUDIES, AND SAFETY PROGRAMS THROUGH:-INNOVATION STATION - ONGOING HANDS-ON STEM BASED EXPERIENCES WITH AN EMPHASIS ON THE ENGINEERING DESIGN PROCESS-SCIENCE BAR - ONGOING HANDS-ON EXPLORATION OF SCIENCE EXPERIMENTS AND EXPERIENCES FACILITATED BY STAFF SCIENTIST-MULTI-CULTURAL HOLIDAY PROGRAMMING THROUGHOUT THE YEAR TO HIGHLIGHT THE MANY CULTURES THAT CALL ATLANTA HOME.-BLACK HISTORY MONTH CELEBRATIONS-EXPLORE THE MUSEUM PROGRAM FOR CHILDREN ON THE AUTISM SPECTRUM AND THEIR FAMILIES. COMMUNITY OUTREACH:-FREE AND REDUCED-PRICE ADMISSION PROVIDED THROUGH GRANTS FROM FOUNDATIONS-MUSEUMS FOR ALL: A KEY PROGRAM IN THE MUSEUM'S STRATEGY TO ENSURE ACCESS FOR ALL CHILDREN IS MUSEUMS FOR ALL. MUSEUMS FOR ALL IS A FEDERAL INITIATIVE OF THE INSTITUTE OF MUSEUM AND LIBRARY SERVICES WHEREBY MUSEUMS PROVIDE FREE OR REDUCED ADMISSION TO THOSE RECEIVING FOOD ASSISTANCE. CMA OFFERS $3 ADMISSION FOR SNAP BENEFITS RECIPIENTS. IN ITS FIRST YEAR, THE MUSEUM SERVED OVER 12,500 GUESTS FROM FEBRUARY TO JUNE 2024. THIS NEW PROGRAM HAS SHOWN US A DEEP COMMUNITY NEED FOR ACCESS, AND WE ANTICIPATE SERVING THOUSANDS MORE CHILDREN AND THEIR ADULT CAREGIVERS BY THE END OF FY25. -FAMILY FREE DAY: A SPONSORED FULL DAY EACH QUARTER THAT IS THEMED AND OPEN TO THE PUBLIC FREE OF CHARGE. PARTNERSHIPS WITH AREA ARTS AND CULTURE ORGANIZATIONS BRING SPECIFIC THEMED EXPERIENCES TO LIFE. 5,409 GUESTS RESERVED. TICKETS. SURVEY RESULTS INDICATED: 97% OF SURVEY RESPONDENTS AGREE THAT AFTER VISITING THE MUSEUM, THEY BETTER UNDERSTAND THAT PLAY IS IMPORTANT IN HELPING CHILDREN LEARN 100% OF SURVEY RESPONDENTS AGREE THAT THE EXHIBITS AND PROGRAMS FOUNDATIONS AT THE MUSEUM WERE EDUCATIONAL AND FUN FOR THEIR CHILD/CHILDREN 87% OF SURVEY RESPONDENTS AGREE THAT THEIR CHILD LEARNED SOMETHING NEW AT THE MUSEUM 93% OF SURVEY RESPONDENTS AGREE THAT AFTER VISITING THE MUSEUM, THEY ARE MORE INTERESTED IN USING THE MUSEUM AS AN EDUCATIONAL RESOURCE FOR THEIR FAMILY 95% OF SURVEY RESPONDENTS RATE THEIR VISIT TO THE MUSEUM AS EXCELLENT-CONNECTED LEARNING/CONNECTED COMMUNITIES - CONTINUES TO PROVIDE WEEKLY PROGRAMMING IN SEVEN OF ATLANTA'S MOST UNDERSERVED NEIGHBORHOODS. OVER 4,450 STUDENTS PARTICIPATED IN THE PROGRAM AND HIGHLIGHTS INCLUDE: 90% OF SURVEYED EDUCATORS AGREE THAT STUDENTS LEARNED SOMETHING NEW DURING CLCC PROGRAMMING THAT INCREASED STUDENT KNOWLEDGE OF GELDS OR GPS OBJECTIVES, AND THE PROGRAM SUPPORTED AND REINFORCED THE GELDS OR GPS OBJECTIVES. 100% OF SURVEYED EDUCATORS ATTENDING PROFESSIONAL DEVELOPMENT CLASSES AT CMA AGREE THAT THEY INCREASED THEIR UNDERSTANDING OF BRAIN DEVELOPMENT, HEALTH, AND NUTRITION AND WILL IMPLEMENT THESE RESULTS IN THEIR CLASSROOMS. "THE CHILDREN'S MUSEUM PROGRAMS SUPPORT OUR LEARNING GOAL AND TARGETS. WE HAD JUST FINISHED A PROJECT BASED LEARNING ACTIVITY FOR OUR STEAM SHOWCASE. THE PROGRAM REALLY CEMENTED OUR SCHOLARLY UNDERSTANDING OF THE WORLD AROUND US. THE BOOK THAT WAS READ PERFECTLY SUPPORTED OUR SOCIAL AND EMOTIONAL LEARNING UNIT OF THE WEEK."-SPREAD THE WORD - AN OUTREACH PROGRAM FOCUSED ON BRINGING FAMILY-BASED VOCABULARY-BUILDING PROGRAMMING FOR UNDERSERVED NEIGHBORHOODS HAS BEEN INCORPORATED SEAMLESSLY INTO OUR COMMUNITY OUTREACH PROGRAMMING, RESULTING IN IMPACTFUL PROGRAMS FOR FAMILIES WITH CHILDREN FROM BIRTH THROUGH 3RD GRADE. 51 CAREGIVERS PARTICIPATED IN SPREAD THE WORD.-MOBILE LEARNING - USING THE MUSEUM'S VAN, WE ARE BRINGING PRE-KENRICHMENT AND EDUCATIONAL PROGRAMMING DIRECTLY TO NEIGHBORHOODS WHICH ARE LACKING RESOURCES FOR THE VERY YOUNG AND TO PREPARE THEM FOR SUCCESS WHEN ENTERING KINDERGARTEN. 1,328 CHILDREN AND CAREGIVERS WERE SERVED AT 14 LOCATIONS IN CLAYTON, COBB, DOUGLAS, AND FULTON COUNTIES.-DISTANCE LEARNING ACROSS COMMUNITIES LEVERAGING TECHNOLOGY CMA STAFF, IN PARTNERSHIP WITH GEORGIA STATE UNIVERSITY, ARE RESEARCHING THE EFFECTIVENESS OF PLAY-BASED VIRTUAL LEARNING OPPORTUNITIES FOCUSED ON RURAL COUNTIES. WITH THE SUPPORT OF THE INSTITUTUE FOR MUSEUM AND LIBRARY SERVICES, CMA'S RESEARCH WILL BE DISTRIBUTED TO MUSEUMS AND OTHER INSTITUTIONS LEVERAGING TECHNOLOGY TO CREATE ACCESS IN FUTURE YEARS. 2,896 STUDENTS IN 30 CLASSROOMS WERE SERVED ACROSS THE STATE. THIS PROGRAM CONCLUDED IN JUNE. 3674692 1 1 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 67 0 90 1 1 1 0 0 0 0 1 1 0 0 0 0 0 0 X 27 27 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 1 1 1 0 GA X X X CHRISTY COSTELLO 4045275965 275 CENTENNIAL OLYMPIC PARK DR NW ATLANTA GA 30313 ANDREW CHANG PAST CHAIR 5.00 X X 0 0 0 SERENA LEVY BOARD CHAIR 5.00 X X 0 0 0 HEATHER BALKEMA SECRETARY 5.00 X X 0 0 0 BRANDON T DUANY TREASURER 5.00 X X 0 0 0 SARAH HESS MACKENZIE GENERAL COUNSEL 5.00 X X 0 0 0 ASHISH ARYA BOARD MEMBER 1.00 X 0 0 0 HANNAH BASINGER BOARD MEMBER 1.00 X 0 0 0 FABIOLA CHARLES STOKES BOARD MEMBER 1.00 X 0 0 0 DR SEEMA CSUKAS BOARD MEMBER 1.00 X 0 0 0 JASON ESTEVES BOARD MEMBER 1.00 X 0 0 0 MOLLY HINTON BOARD MEMBER 1.00 X 0 0 0 ADRIENNE HOYT BOARD MEMBER 1.00 X 0 0 0 JOHN JACKSON BOARD MEMBER 3.00 X 0 0 0 SHAMIKA LACKEY BOARD MEMBER 1.00 X 0 0 0 JEFF E MOKROS BOARD MEMBER 1.00 X 0 0 0 DR MARISSA PACE BOARD MEMBER 3.00 X 0 0 0 AUSTIN D PADGETT BOARD MEMBER 1.00 X 0 0 0 BHARATH PARTHASARATHY BOARD MEMBER 3.00 X 0 0 0 TRACY REZNIK BOARD MEMBER 3.00 X 0 0 0 DR DERETTA RHODES BOARD MEMBER 1.00 X 0 0 0 CASEY RIVERA BOARD MEMBER 1.00 X 0 0 0 CHIRAG SHAH BOARD MEMBER 1.00 X 0 0 0 MARY SPANBURGH BOARD MEMBER 1.00 X 0 0 0 MATT TOLLENAER BOARD MEMBER 1.00 X 0 0 0 DR BRIAN WILLIAMS BOARD MEMBER 3.00 X 0 0 0 WONYA LUCAS EMERITUS 1.00 X 0 0 0 ALLAN J TANENBAUM EMERITUS 1.00 X 0 0 0 CHRISTY COSTELLO FINANCE DIRECTOR 40.00 X 101615 0 8787 EDWIN LINK EXECUTIVE DIRECTOR 40.00 X 167137 0 8787 STACEY LUCAS DIR. OF STRATEG ADV. AND MARKETING 40.00 X 111670 0 8584 380422 0 26158 3 0 1 0 INEXGA INC 2645 N BERKELEY LAKE RD DULUTH GA 30096 MAINTENANCE 133527 1 501995 135168 776400 30847 1413563 ADMISSIONS 713990 1783854 1783854 PROGRAM FEES 713990 100176 100176 1884030 56804 56804 10892 0 10892 10892 10892 1245 0 1245 1245 1245 456465 255517 200948 200948 205029 131776 73253 8663 64590 OTHER INCOME 900099 15548 15548 15548 3656283 1884030 8663 350027 268752 208903 12186 47663 1919508 1492049 87037 340422 201584 171674 11850 18060 159398 135747 9370 14281 191318 110554 53126 27638 340428 296840 33513 10075 192684 182792 6882 3010 194756 177093 13738 3925 60885 40368 8483 12034 25069 22796 1768 505 267969 243665 18903 5401 56739 51933 3738 1068 REPAIR AND MAINTENANCE 248464 226809 16733 4922 EXHIBIT RENT 181188 181188 TRANSACTION FEE 111229 101147 7842 2240 DUE AND SUBSCRIPTIONS 34155 22927 2666 8562 12988 8207 587 4194 4467114 3674692 288422 504000 1556830 1046811 161109 0 137286 66965 10161 6223 21825 32216 227792 205792 11766024 7628109 4281661 4137915 129217 146950 705226 727551 7231107 6370423 149413 196269 280878 270964 542734 359273 115087 109998 1088112 936504 X 5736597 5222849 406398 211070 6142995 5433919 7231107 6370423 -810831 101755 0 X 0 1 X 1 0 X 1326256 2439306 2268466 1375672 1413563 8823263 1326256 2439306 2268466 1375672 1413563 8823263 254504 8568759 50136 33146 15010 47714 67696 213702 99869 156786 440089 249595 208611 1154950 261375 71678 56181 76096 80138 545468 10737383 7291197 0.79800 0.78010 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 129217 17733 146950 127662 15177 13622 129217 148863 -21201 127662 114564 34299 148863 105000 9564 114564 0.31950 0.68050 0.00000 0 0 8017191 4098564 3918627 3722646 3503358 219288 26187 26187 0 4137915 ASSETS HELD BY COMMUNITY FOUNDATION 617553 OPERATING LEASE RIGHT OF USE ASSETS 109998 727551 OPERATING LEASE LIABILITIES 109998 109998 X 4388426 101755 243093 387295 732143 3656283 0 3656283 5097502 243093 387295 630388 4467114 0 4467114 PART V, LINE 4: TO PROVIDE A PREDICTABLE AND SUSTAINABLE STREAM OF FUNDING FOR PROFESSIONAL DEVELOPMENT AWARDS SUPPORTED BY ITS ENDOWMENT WHILE SEEKING TO MAINTAIN THE PURCHASING POWER OF THE ENDOWMENT. PART X, LINE 2: UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE, THE MUSEUM IS EXEMPT FROM TAXES ON INCOME OTHER THAN UNRELATED BUSINESS INCOME. UNRELATED BUSINESS INCOME RESULTS FROM THE SALE OF CERTAIN GIFT SHOP MERCHANDISE. THE MUSEUM UTILIZES THE ACCOUNTING REQUIREMENTS ASSOCIATED WITH UNCERTAINTY IN INCOME TAXES USING THE PROVISIONS OF FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-LIKELY-THAN-NOT THE POSITIONS WILL BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. IT ALSO PROVIDES GUIDANCE FOR DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, ACCOUNTING IN INTERIM PERIODS, DISCLOSURE AND TRANSITION. AS OF JUNE 30, 2024 AND 2023, THE MUSEUM HAS NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EVENT DIRECT EXPENSE 255,517. COGS 107,866. ALLOCATE TO UBIT 23,912. PART XII, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EVENT DIRECT EXPENSE 255,517. COGS 107,866. ALLOCATE TO UBIT 23,912. IMAGINATION BALL 268865 268865 188613 GOLF TOURNAMENT 187600 187600 66904 456465 456465 255517 255517 200948 X X 0 0 0 0 0 0 0 0 0 EDWIN LINK EXECUTIVE DIRECTOR 167137 0 0 0 0 0 0 0 8787 0 175924 0 0 0 X OFFICE SUPPLIES 163 22865 FMV X PROGRAM SUPPLIES 1 5522 FMV X SOFTWARE 1 2460 FMV 0 0 0 FORM 990, PART III, LINE 2 WE JOINED THE NATIONAL MUSEUMS FOR ALL PROGRAM , WHICH PROVIDES DEEPLY DISCOUNTED TICKETS TO THOSE ON THE SNAP, EBT PROGRAM. FORM 990, PART III, LINE 3 WE COMPLETED THE DISTANCE LEARNING ACROSS COMMUNITES (DLAC) PROGRAM IN JUNE. FORM 990, PART VI, SECTION B, LINE 11B FINAL DRAFT REVIEWED AND DISCUSSED BY FINANCE COMMITTEE. THE DRAFT IS THEN SENT TO THE BOARD FOR REVIEW WITH COMMENT FROM FINANCE COMMITTEE BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 12C MEMBERS OF THE BOARD OF DIRECTORS REVIEW AND SIGN THE CONFLICT OF INTEREST POLICY ANNUALLY. ANY INTERIM CHANGES ARE DISCLOSED ON A SELF-REPORT BASIS. ALL STAFF ARE REQUIRED TO READ AND ACKNOWLEDGE THE ORGANIZATION'S CONFLICT OF INTEREST POLICY AS PART OF THE HIRING PROCESS. FORM 990, PART VI, SECTION B, LINE 15 THE CHILDREN'S MUSEUM USES A COMBINATION OF SALARY SURVEYS BOTH LOCAL AND INDUSTRY BASED. COMPENSATION FOR THE EXECUTIVE DIRECTOR IS REVIEWED ANNUALLY BY EXECUTIVE COMMITTEE AND FINANCE COMMITTEE DURING BUDGET PROCESS, APPROVED AND DOCUMENTED BY THE BOARD OF DIRECTORS. COMPARABLE DATA IS USED TO DETERMINE COMPENSATION FOR OTHER KEY EMPLOYEES OF THE ORGANIZATION. REVIEW AND APPROVAL CONDUCTED BY MANAGEMENT AND BOARD OF DIRECTORS. FORM 990, PART VI, SECTION C, LINE 19 AUDITED FINANCIAL STATMENTS ARE ON OUR WEBSITE. GOVERNING DOCUMENTS ARE CURRENTLY BY REQUEST, AND IN THE PROCESS OF BEING ADDED TO OUR WEBSITE.