2025-02-25T11:25:33-06:00 2024-09-30 454084437 WARREN AVERETT LLC 400 NORTH ASHLEY DRIVE SUITE 700 TAMPA FL 33602 990 2023-10-01 203146250 FRIENDS OF THE RIVERWALK INC FRIE 8132211539 201 N FRANKLIN STREET 2900 TAMPA FL 33602 ANTHONY DERBY CHAIRMAN 8132211539 2025-02-19 1 1 LATOSHA L WILLIAMS CPA P01400636 8132292321 2025-02-19 2023 2025-03-06 01:10:19Z ANTHONY DERBY 201 N FRANKLIN STREET 2900 TAMPA FL 33602 902519 0 X THETAMPARIVERWALK.COM X 2005 FL FRIENDS OF THE RIVERWALK IS A NONPROFIT ORGANIZATION WORKING IN PARTNERSHIP WITH THE CITY OF TAMPA TO DEVELOP, ACTIVATE AND PROMOTE TAMPA'S DOWNTOWN WATERFRONT. 21 21 5 278 0 0 230891 239021 0 0 3915 12678 148412 145426 383218 397125 0 0 0 0 258599 271085 0 0 0 149603 131667 408202 402752 -24984 -5627 968038 1018236 169829 221678 798209 796558 X TO ACCOMPLISH THE MISSION OF FRIENDS OF THE RIVERWALK, OUR GOALS INCLUDE SUPPORTING FURTHER EXPANSION AND DEVELOPMENT OF THE RIVERWALK THAT INCREASE COMMUNITY ACCESS TO THE WATERFRONT, IMPROVE MOBILITY AND CONNECTIVITY, AND INCREASE PEOPLE-ORIENTED USES AND EXPERIENCES ALONG THE RIVERWALK; CREATING AND INVITING OUTDOOR DESTINATION SHOWCASING DOWNTOWN PARKS, MUSEUMS, ATTRACTIONS, AND BUSINESSES THROUGH OUTDOOR PUBLIC EVENTS AND PROGRAMMING; AND BUILDING A STRONGER SENSE OF COMMUNITY. 0 0 27665 19082 PROMOTION OF THE RIVERWALK - IN 2024, FRIENDS OF THE RIVERWALK CONTINUED ITS THRIVING CORPORATE BANNER PROGRAM, OFFERING LOCAL BUSINESSES THE OPPORTUNITY TO SHOWCASE THEIR BRANDS AND SPECIAL EVENTS ON CUSTOM BANNERS DISPLAYED ALONG THE RIVERWALK. WITH ANNUAL FOOT TRAFFIC SURPASSING 1.9 MILLION VISITORS (AND STEADILY GROWING). THE BANNERS SERVE AS A DYNAMIC PLATFORM FOR ENHANCING THE VISIBILITY OF THE TAMPA RIVERWALK WHILE PROMOTING LOCAL BUSINESSES. THROUGHOUT THE YEAR, 107 LIGHT POLES ALONG THE RIVERWALK OFFER 188 BANNER SPACES, WITH 58 ORGANIZATIONS TAKING ADVANTAGE OF THIS PRIME ADVERTISING SPACE IN 2024. THE FRIENDS OF THE RIVERWALK SPECIALTY CUP PROGRAM ALLOWS PATRONS TO PURCHASE ALCOHOLIC BEVERAGES FROM LICENSED ESTABLISHMENTS WITHIN THE RIVERWALK SPECIALTY CENTER AND ENJOY THEM THROUGHOUT THE DESIGNATED OPEN CONTAINER AREA OF THE RIVERWALK, BETWEEN 11 AM AND 1 AM. FRIENDS OF THE RIVERWALK MANAGES THE PROCUREMENT AND DISTRIBUTION OF CITY-APPROVED SPECIALTY CUPS TO PARTICIPATING VENDORS WITHIN THE ZONE. IN 2024, 17 ORGANIZATIONS TOOK PART IN THIS SUCCESSFUL PROGRAM, CONTRIBUTING TO THE VIBRANT AND SOCIAL ATMOSPHERE OF THE RIVERWALK.IN 2024, FRIENDS OF THE RIVERWALK CONTINUED ITS HIGHLY SUCCESSFUL PAVING THE WAY PROGRAM, WHICH NOT ONLY RAISED VITAL FUNDS FOR THE ORGANIZATION BUT ALSO CONTRIBUTED TO THE RIVERWALK'S UNIQUE IDENTITY AND SENSE OF PLACE. THIS PROGRAM ALLOWS BOTH RESIDENTS AND VISITORS TO COMMEMORATE SPECIAL OCCASIONS, HONOR LOVED ONES, OR EXPRESS THEIR LOVE FOR TAMPA THROUGH THE ENGRAVING OF PERSONALIZED 12" X 12" GRANITE PAVERS. IN 2024, 247 CUSTOM PAVERS WERE ADDED TO THE TAMPA RIVERWALK, CREATING LASTING MEMORIES WHILE ENHANCING THE BEAUTY AND SIGNIFICANCE OF THIS ICONIC WATERFRONT DESTINATION. 248985 76326 ACTIVATION OF THE RIVERWALK - IN 2024, FRIENDS OF THE RIVERWALK PROUDLY HOSTED SEVERAL FREE, FAMILY-FRIENDLY EVENTS ALONG THE TAMPA RIVERWALK, BRINGING TOGETHER THE COMMUNITY TO CELEBRATE THROUGHOUT THE YEAR. SIGNATURE EVENTS INCLUDED TAMPA RIVERFEST, THE JULY 4TH BOAT PARADE & BLESSING OF THE FLEET, RIVERWALK TRICK OR TREAT, THE HOLIDAY HARBOUR TREE LIGHTING, THE HOLIDAY SPECTACULAR, AND THE HOLIDAY LIGHTED BOAT PARADE. OUR EVENTS NOT ONLY ANIMATE THE PARKS ALONG THE 2.6-MILE RIVERWALK BUT ALSO BRING THE WATERWAYS TO LIFE WITH FESTIVE BOAT PARADES. THESE EVENTS COLLECTIVELY DREW OVER 120,000 ATTENDEES, POSITIVELY IMPACTING THE LOCAL ECONOMY AND FOSTERING COMMUNITY SPIRIT. WE WERE SUPPORTED BY OVER 100 LOCAL BUSINESSES, WHO PARTICIPATED AS SPONSORS OR VENDORS, STRENGTHENING THE COLLABORATION BETWEEN THE BUSINESS AND NONPROFIT SECTORS. PARTNERING WITH OTHER NONPROFIT ORGANIZATIONS WAS ESSENTIAL IN ACTIVATING THE RIVERWALK. BEYOND EVENT HOSTING, FRIENDS OF THE RIVERWALK IS COMMITTED TO MAINTAINING THE CLEANLINESS AND SAFETY OF OUR WATERFRONT. IN 2024, WE HELD BI-MONTHLY RIVERWALK CLEANUPS, COLLECTING 130 BAGS AND 421 POUNDS OF TRASH TO ENSURE A PRISTINE ENVIRONMENT FOR ALL. 35494 MARKETING THE RIVERWALK - FRIENDS OF THE RIVERWALK IS PROUD TO PRODUCE THE #1 ATTRACTION GUIDE IN THE TAMPA BAY - AREA THE TAMPA ATTRACTIONS & RIVERWALK BROCHURE. THIS COMPREHENSIVE PUBLICATION HIGHLIGHTS THE BEST OUR VIBRANT CITY HAS TO OFFER, INCLUDING TOP ATTRACTIONS, ENTERTAINMENT VENUES, HOTELS, RESTAURANTS, TRANSPORTATION OPTIONS, AND EXCITING COMMUNITY EVENTS. PUBLISHED TWICE A YEAR, IN SPRING/SUMMER AND FALL/WINTER, THE BROCHURE SERVES AS A KEY RESOURCE FOR BOTH RESIDENTS AND VISITORS ALIKE. WITH A DISTRIBUTION OF OVER 150,000 COPIES ACROSS TAMPA, THE REGION, AND THROUGHOUT FLORIDA, THIS ESSENTIAL GUIDE ENHANCES VISIBILITY AND DRIVES AWARENESS OF TAMPA'S UNIQUE OFFERINGS. A DIGITAL VERSION IS ALSO ACCESSIBLE ON OUR WEBSITE, ENSURING BROAD REACH AND CONVENIENCE. IN ADDITION TO PRINT, FRIENDS OF THE RIVERWALK MANAGES THE OFFICIAL TAMPA RIVERWALK WEBSITE AND SOCIAL MEDIA CHANNELS, INCLUDING FACEBOOK, INSTAGRAM, AND TWITTER. OUR WEBSITE ATTRACTS OVER 400,000 VISITORS ANNUALLY, PROVIDING TIMELY UPDATES ON RIVERWALK EVENTS AND ACTIVITIES. OUR SOCIAL MEDIA PLATFORMS BOAST SIGNIFICANT ENGAGEMENT, AMPLIFYING OUR MESSAGE TO AN EVEN WIDER AUDIENCE. TO KEEP OUR COMMUNITY INFORMED, WE ALSO DISTRIBUTE THE WEEKLY RIVERWALK ROUNDUP NEWSLETTER TO OVER 5,000 SUBSCRIBERS, ACHIEVING AN IMPRESSIVE 50% OPEN RATE. THIS NEWSLETTER PROVIDES THE LATEST NEWS ON RIVERWALK EVENTS AND ACTIVITIES, ENSURING OUR FOLLOWERS STAY CONNECTED TO WHAT'S HAPPENING ALONG TAMPA'S MOST DYNAMIC WATERFRONT. 312144 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 18 0 1 5 1 0 0 0 0 0 1 1 0 0 0 0 0 0 X 21 21 0 0 0 0 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 0 0 X MARYBETH WILLIAMS 8132211539 201 N FRANKLIN STREET SUITE 2900 TAMPA FL 33602 ANTHONY DERBY CHAIRMAN 10.00 X X 0 0 0 KEITH GREMINGER VICE CHAIR 5.00 X X 0 0 0 AMANDA PAGE-ZWIERKO SECRETARY 5.00 X X 0 0 0 STEPHANIE STANFIELD TREASURER 5.00 X X 0 0 0 MARYBETH WILLIAMS EXECUTIVE DIRECTOR 45.00 X 98471 0 30000 KATY ALDERMAN BOARD MEMBER 1.00 X 0 0 0 SANTIAGO CORRADA BOARD MEMBER 1.00 X 0 0 0 DOUG BARTLEY BOARD MEMBER 1.00 X 0 0 0 DAVID DEVANEY BOARD MEMBER 1.00 X 0 0 0 CHRIS EASTMAN BOARD MEMBER 1.00 X 0 0 0 JACQUI GARMAN BOARD MEMBER 1.00 X 0 0 0 LUCIA GARSYS BOARD MEMBER 1.00 X 0 0 0 DAVID HARRIS BOARD MEMBER 1.00 X 0 0 0 JEFF HOUCK BOARD MEMBER 1.00 X 0 0 0 LAKISHA KINSEY-SALLIS BOARD MEMBER 1.00 X 0 0 0 KRIS KNOX BOARD MEMBER 1.00 X 0 0 0 JILL MANTHEY BOARD MEMBER 1.00 X 0 0 0 RON MCANAUGH BOARD MEMBER 1.00 X 0 0 0 DUSTIN PASTEUR BOARD MEMBER 1.00 X 0 0 0 KEVIN PLUMMER BOARD MEMBER 1.00 X 0 0 0 CAROLE POST BOARD MEMBER 1.00 X 0 0 0 CANDACE ROTOLO BOARD MEMBER 1.00 X 0 0 0 98471 0 30000 1 0 0 0 0 108134 104723 26164 239021 12678 12678 491218 104723 441200 50018 50018 159602 64194 95408 95408 397125 95408 0 62696 128471 102777 25694 126491 101193 25298 16123 12898 3225 1040 1040 25545 25545 2275 2275 35494 35494 429 429 6645 3645 3000 44313 42792 1521 5389 2640 2749 OPERATING EXPENSES 10537 8430 2107 402752 312144 90608 0 528474 638965 42446 37247 30603 19045 29979 30757 573446 281224 336536 292222 968038 1018236 55708 59734 114121 161944 169829 221678 X 758209 776558 40000 20000 798209 796558 968038 1018236 -5627 3978 -2 0 X 1 X 0 0 0 X 124791 145208 312574 230891 239021 1052485 124791 145208 312574 230891 239021 1052485 1052485 479 454 828 3915 12678 18354 226447 260770 618655 347002 491218 1944092 3014931 351202 0.34910 0.36800 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3666 1521 2145 569780 279703 290077 292222 X PART X, LINE 2: THE COMPANY IS INCORPORATED AS A NON-PROFIT CORPORATION AND IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE (IRC). THE COMPANY HAS INCOME TAX MATTERS THAT MAY ARISE FROM ONGOING OPERATIONS FROM TIME TO TIME, AND MANAGEMENT MAKES ACCRUALS FOR THOSE MATTERS WHERE APPROPRIATE. THE COMPANY IS NOT AWARE OF ANY ACTIVITIES THAT WOULD JEOPARDIZE ITS TAX-EXEMPT STATUS OR OF ANY TAX POSITIONS TAKEN THAT ARE SUBJECT TO A SIGNIFICANT DEGREE OF UNCERTAINTY. RIVERFEST 321641 53028 268613 266874 HOLIDAY SPECTACTULAR 160814 24129 136685 82795 3 113486 27566 85920 91531 595941 104723 491218 441200 441200 50018 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE FINANCE COMMITTEE AND THE EXECUTIVE COMMITTEE. THE PUBLIC ACCOUNTING FIRM, WARREN AVERETT, FINALIZES THE RETURN AND PROVIDES TECHNICAL AND REPORTING ADVICE TO THE FINANCE AND EXECUTIVE COMMITTEE MEMBERS TO ENSURE A COMPLETE AND ACCURATE RETURN IS FILED WITH THE IRS. A FINAL COPY OF THE FORM 990 IS PROVIDED TO ALL BOARD MEMBERS. FORM 990, PART VI, LINE 12B: ALL BOARD MEMBERS ARE REQUIRED TO READ AND SIGN THE CONFLICT OF INTEREST POLICY ON AN ANNUAL BASIS. FORM 990, PART VI, SECTION B, LINE 12C FRIENDS OF THE RIVERWALK REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT-OF-INTEREST POLICY BY REVIEWING THE CONFLICT-OF-INTEREST POLICY AT THE ANNUAL BOARD RETREAT. EACH BOARD MEMBER IS REQUIRED TO SIGN THE CONFLICT-OF-INTEREST POLICY AND THOSE DOCUMENTS ARE KEPT ON FILE BY THE EXECUTIVE DIRECTOR. IF A CONFLICT SHOULD ARISE DURING THE COURSE OF THE YEAR, BOARD MEMBERS ARE ADVISED TO NOTIFY THE EXECUTIVE DIRECTOR IMMEDIATELY. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE EVALUATES THE EXECUTIVE DIRECTOR AND DETERMINES COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABE TO THE PUBLIC UNPON REQUEST.