2025-10-27T08:54:48-07:00 2024-12-31 200276349 MUN CPAs LLP 2901 Douglas Blvd Roseville CA 95661 990 2024-01-01 472420444 Animal Equality ANIM 4242506236 8581 Santa Monica Blvd 350 Los Angeles CA 90069 Sharon Nunez President 2025-10-27 true true Bradley J Bartells CPA P02363556 9167744208 2024 2025-03-06 01:10:19Z Sharon Maria Nunez Gough 8581 Santa Monica Blvd 350 Los Angeles CA 90069 4466663 false X ANIMALEQUALITY.ORG X 2014 CA ANIMAL EQUALITY IS AN INTERNATIONAL ORGANIZATION WORKING WITH SOCIETY, GOVERNMENTS, AND COMPANIES TO END CRUELTY TO FARMED ANIMALS. 5 3 27 10773 0 4420795 4395343 1500 -882 -1015 44265 15635 4464178 4411463 1240116 1005773 0 1652420 1925499 305805 301221 1009863 2022930 1960285 5221271 5192778 -757093 -781315 4694053 3189369 170406 235450 4523647 2953919 X ANIMAL EQUALITY IS AN INTERNATIONAL ORGANIZATION WORKING WITH SOCIETY, GOVERNMENTS, AND COMPANIES TO END CRUELTY TO FARMED ANIMALS. false false 1687422 429919 COMMUNICATIONS - In 2024, Animal Equalitys Communications and Marketing team delivered powerful results across media, digital engagement, and fundraising, expanding the organizations reach and deepening public awareness of animal protection issues.The team secured 70 earned media mentions in the U.S. alone, reaching an estimated 317 million peoplean 89% increase over the previous year. Highlights included a co-authored piece in Reuters and coverage in Vox, Plant Based News, Mashed, and Current Affairs.Efforts to elevate Love Veg, Animal Equalitys plant-based living resource, led to a full website revamp and consistent, high-quality weekly content. Paid social media advertising fueled growth, with an 8.5x increase in monthly subscribers. Across platforms, Animal Equalitys social media generated over 1.7 million engagements and a record 2.9 million video views.Marketing and fundraising strategies exceeded expectations. The team surpassed lead generation goals by 6%, achieving a cost per lead of just $1.73well below industry benchmarks. Online campaigns significantly outperformed sector norms, with online donations from new leads making up nearly 20% of total contributions. Additionally, the average monthly gift was 30% higher than the industry standard, and the cost per donation remained below benchmark.Timely and strategic content releasesincluding newsletters, blogs, and social mediakept supporters informed and engaged in Animal Equalitys global work throughout the year. 1392763 354846 CAMPAIGNS - Animal Equality added a third campaigner to the US Campaigns team, in 2024.In 2024, Animal Equality secured a policy from Dennys restaurant chain regarding gestation crates for pigs after an intense campaign lasting 600 days. Animal Equality participated in cage-free campaigns with the Open Wing Alliance and secured policies from companies, including Kewpie Corp, Colombina, and Lai Sun Dining.We continued the Aldi campaign in collaboration with Animal Equality in Germany, ramping up pressure by protesting at new store opening events. 581132 148060 INVESTIGATIONS - In 2024 Animal Equality presented 12 unique investigations filmed across our eight member countries. Shocking images of pig workers kicking, punching and stabbing piglets to death on a German pig farm were featured on one of the countries most respected news programs. Pigs at an Italian slaughterhouse were filmed standing, walking and gasping for breath after having their throats cut in violation of Italian cruelty laws. In India cows kept for milk production were documented being killed in open air markets after being dragged to the ground, bound and having their throats cut. In the United States two investigations were carried out one of which was later released in 2025. Animal Equality has spent considerable time developing professional standards for evidence management and analysis submitting our findings for veterinary, legal and legislative review in an ever expanding global capacity. 286315 72948 OTHER Programs 286315 72948 3947632 true true false false false false false false false false true false false false false true true false false true true true false true false false false false false false false false false false false false false false true false false false false true false false false true 22 0 true 27 true false false false false false false false 0 false false false false false false false X 5 3 true false false false false false false true true false false true true true true true true true true false CA X X X JOSE VALLE 4242506236 8581 Santa Monica Blvd STE 350 Los Angeles CA 90069 Oliver Davidson Director 40.00 0.00 109674 0 11475 Sean Thomas Director 40.00 0.00 102310 0 13427 Jose Antonio Valle Blanco VP & Secreatary 40.00 0.00 X X 100399 0 10899 Sharon Maria Nunez Gough President 40.00 0.00 X X 100966 0 9893 Margareta Marro Treasurer 4.00 0.00 X X 0 0 0 Nora Kramer Director 4.00 0.00 X 0 0 0 Marcos de Miguel Garcia Director 4.00 0.00 X 0 0 0 413349 45694 4 false false false RWT PRODUCTION LLC 8932 ORANGE HUNT LANE ANNANDALE VA 22003 Mail Production 337225 AVALON CONSULTING GROUP INC 805 15TH Street NW STE 700 Washington DC 20005 Fundraising Consulting 168461 NNROAD INC 75 E SANTA CLARA STREET FLOOR 6 SAN JOSE CA 95113 Staffing Services 112417 3 4395343 56085 4395343 Program Revenue 1500 1500 1500 0 0 0 0 54185 55200 -1015 -1015 -1015 0 0 0 Other Income 900099 15635 15635 15635 4411463 17135 -1015 X 0 0 1005773 1005773 0 343306 252937 30280 60089 0 1288844 948388 111007 229449 0 160754 119869 17389 23496 132595 96343 12840 23412 0 18880 16002 1830 1048 18575 1705 16870 0 301221 301221 0 523305 501495 20489 1321 367240 331638 762 34840 4296 3025 168 1103 276337 201716 3060 71561 0 12725 7724 4154 847 136339 127105 1729 7505 0 0 0 0 8540 7224 782 534 21149 11591 6531 3027 Postage and Shipping 228368 89047 4331 134990 Printing and Publications 126150 72867 53283 program supplies and Materials 98920 65373 33547 DUES & SUBSCRIPTIONS 40941 40823 118 78520 46987 3061 28472 5192778 3947632 235283 1009863 3737420 3005354 0 823026 0 3668 50000 0 0 0 8313 0 72175 106655 134795 116967 24035 17828 0 0 0 11866 9532 13550 0 4694053 3189369 170406 235450 170406 235450 X 4265532 2827312 258115 126607 4523647 2953919 4694053 3189369 -781315 -788413 X false true X true false X 4785728 7078767 4297381 4330653 4395343 24887872 0 0 4785728 7078767 4297381 4330653 4395343 24887872 0 24887872 226 1 26 -1015 -762 0 53322 1794 25428 24661 16120 121325 25008435 1500 0.99520 0.66820 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 134795 116967 17828 17828 X 4411463 4411463 4411463 5192778 5192778 5192778 Part X : FIN48 Footnote The Organization qualifies for exemption from income taxes under provision Section 501(c)(3) of the Internal Revenue Code and exempt from state income taxes. Accordingly, there is no provision for income taxes recorded in the financial statements. As required by the Income Tax Topic of FASB ASC 740, the Organization recognizes the effect of income tax positions only if those positions are more likely then not be being sustained. The Organization does not believe its financial statements include any uncertain tax positions. true SOUTH AMERICA 0 1 GRANTS AND PROGRAMS ANIMAL WELFARE 408770 NORTH AMERICA 0 1 GRANTS AND PROGRAMS Animal Welfare 613799 EUROPE, ICELAND, & GREENLAND 0 1 GRANTS AND PROGRAMS ANIMAL WELFARE 168962 ASIA 0 6 GRANTS AND PROGRAMS ANIMAL WELFARE 78028 9 9 1269559 1269559 Europe Animal welfare 168962 WIRE BOOK NORTH AMERICA Animal welfare 613799 WIRE BOOK SOUTH AMERICA Animal welfare 408770 WIRE BOOK 3 false false false false false false X X X X X true AVALON CONSULTING GROUP 805 15TH STREET NW STE 7 Washington DC 20005 DIRECT MAIL PROGRAM false 332916 168461 164455 332916 168461 164455 CA AK AR MN NM OH VA ND IL MA MS UT PA KY WI WA CO KS WV NH DC MD OK NY HI OR MI AL GA NJ FL CT RI ME TN NV SC NC Part I, Line 2b - Fundraiser Additional Information SCHEDULE G, PART I, LINE 2B, LIST OF TEN HIGHEST PAID FUNDRAISERS:(I) NAME OF FUNDRAISER: AVALON CONSULTING GROUP INC(I) ADDRESS OF FUNDRAISER: 805 15TH STREET NW, STE 700, WASHINGTON, DC 20005 X 110 50093 FMV false false false Form 990, Part VI, Section A, Line 2 TWO OF THE DIRECTORS, SHARON MARIA NUNEZ GOUGH AND JOSE ANTONIO VALLE BLANCO, ARE MARRIED TO EACH OTHER. Form 990, Part VI, Section B, Line 11b ALL OFFICERS OF ANIMAL EQUALITY ARE EMAILED AN ELECTRONIC COPY OF THE FORM 990 WITH ITS RELATED STATEMENTS AND SCHEDULES FOR THEIR REVIEW AND APPROVAL PRIOR TO SUBMITTING IT TO THE IRS. Form 990, Part VI, Section B, Line 12c BOARD MEMBERS ABSTAIN FROM DISCUSSION AND VOTING ON ANY MATTERS THAT MAY RESULT IN A CONFLICT OF INTEREST. THE BOARD WILL ONLY DECIDE TO HIRE OR CONTRACT WITH THE BOARD MEMBERS IF THE GOODS OR SERVICES ARE NEEDED AND THE INDIVIDUAL IS THE MOST QUALIFIED AND PROVIDES THE BEST PRICE. IT IS THE RESPONSIBILITY OF THE BOARD TO RECORD IN THE MINUTES OF THE BOARD MEETING THE POTENTIAL CONFLICT OF INTEREST. IN ADDITION, EACH BOARD MEMBER ISREQUIRED TO COMPLETE AND SIGN A CONFLICT OF INTEREST STATEMENT ON AN ANNUAL BASIS. Form 990, Part VI, Section B, Line 15a ANIMAL EQUALITY'S BOARD OF DIRECTORS HAS A PROCESS FOR REVIEWING AND APPROVING THE COMPENSATION OF OFFICERS AND KEY EMPLOYEES ON A REGULAR BASIS TO DETERMINE IT IS FAIR AND REASONABLE WITH THE GOAL OF RETAINING EMPLOYEES AT COMPENSATION LEVELS WITHIN APPROPRIATE MARKET RANGE. THE PROCESS FOR DETERMINING THE COMPENSATION PAID TO THE CEO, OFFICERS, AND KEY EMPLOYEES INCLUDES THE APPROVAL OF THE COMPENSATION AGREEMENT IN ADVANCE, BY THE BOARD OF DIRECTORS, WITH ALL PERSONS WITH A CONFLICT OF INTEREST ABSTAINING FROM THE BOARD'S DELIBERATION AND DISCUSSION. THE BOARD REVIEWS DATA OF COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED NONPROFIT EXECUTIVES AT SIMILARLY SITUATED ENTITIES.THE DOCUMENTATION OF THE BOARD INCLUDES THE TERMS OF THE TRANSACTION AND THE DATE OF APPROVAL, THE MEMBERS WHO WERE PRESENT DURING THE DEBATE AND VOTE ON THE TRANSACTION, A DESCRIPTION OF THE COMPARABLE DATA AND HOW IT WAS OBTAINED, AND DOCUMENTATION OF THE BASIS FOR THE DETERMINATION. Form 990, Part VI, Section C, Line 19 NO OTHER DOCUMENTS ARE AVAILABLE TO THE PUBLIC. ANIMAL EQUALITY GERMANY EV PAPPELALLEE 78/79 BERLIN GM 10437 SEE PART VII GM Non-profit Org. N/A false ANIMAL EQUALITY UK 124 CITY ROAD LONDON UK EC1V 2NX SEE PART VII UK Non-profit Org. N/A false Animal Equality - Brazil AV Angelica N 321 Bairro Higienopolis BR 01227 SEE PART VII BR Non-profit Org. N/A false Animal Equality - Italy Via Carducci 32 Milano IT 20123 SEE PART VII IT Non-profit Org. N/A false false true false false false false false false false false false false false false false false false false false ANIMAL EQUALITY GERMANY EV b 28193 Book ANIMAL EQUALITY UK b 4575 Book Animal Equality - Brazil b 408770 Book Animal Equality - Italy b 122343 Book Schedule R, Part II, Column B ITEM 1ANIMAL EQUALITY GERMANY IS A REGISTERED CHARITY WORKING WITH SOCIETY,GOVERNMENT OFFICIALS, AND MEMBERS OF THE PUBLIC TO CREATE MEANINGFULAND LASTING CHANGE FOR FARMED ANIMALS. TAKING A MULTI-FACETEDAPPROACH, ANIMAL EQUALITY GERMANY USES A RANGE OF STRATEGIES TO ACHIEVECHANGE, INCLUDING THE RELEASE OF UNDERCOVER INVESTIGATIVE FOOTAGE,LEGAL ADVOCACY AND PUBLIC AWARENESS CAMPAIGNS. THE CHARITY RELIES ONTHE GENEROSITY OF THE GENERAL PUBLIC TO SUPPORT ITS ONGOING ACTIVITIESAND, IN TURN, FUNDRAISES TO SECURE SUPPORT FROM GRANTING BODIES ANDINDIVIDUAL DONORS, WHOSE KIND GIFTS ALLOW US TO MAXIMISE OUR IMPACT FORANIMALS.ITEM 2ANIMAL EQUALITY UK IS A REGISTERED CHARITY (ENGLAND AND WALES, NO.1168309) WORKING WITH SOCIETY, GOVERNMENT OFFICIALS, AND MEMBERS OF THEPUBLIC TO CREATE MEANINGFUL AND LASTING CHANGE FOR FARMED ANIMALS.TAKING A MULTI-FACETED APPROACH, ANIMAL EQUALITY UK USES A RANGE OFSTRATEGIES TO ACHIEVE CHANGE, INCLUDING THE RELEASE OF UNDERCOVERINVESTIGATIVE FOOTAGE, LEGAL ADVOCACY, AND PUBLIC AWARENESS CAMPAIGNS.THE CHARITY RELIES ON THE GENEROSITY OF THE GENERAL PUBLIC TO SUPPORTITS ONGOING ACTIVITIES AND, IN TURN, FUNDRAISES TO SECURE SUPPORT FROMGRANTING BODIES AND INDIVIDUAL DONORS, WHOSE KIND GIFTS ALLOW US TOMAXIMISE OUR IMPACT FOR ANIMALS.ITEM 3ANIMAL EQUALITY Brazil IS A REGISTERED CHARITY WORKING WITH SOCIETY,GOVERNMENT OFFICIALS, AND MEMBERS OF THE PUBLIC TO CREATE MEANINGFULAND LASTING CHANGE FOR FARMED ANIMALS. TAKING A MULTI-FACETEDAPPROACH, ANIMAL EQUALITY Brazil USES A RANGE OF STRATEGIES TO ACHIEVECHANGE, INCLUDING THE RELEASE OF UNDERCOVER INVESTIGATIVE FOOTAGE,LEGAL ADVOCACY AND PUBLIC AWARENESS CAMPAIGNS. THE CHARITY RELIES ONTHE GENEROSITY OF THE GENERAL PUBLIC TO SUPPORT ITS ONGOING ACTIVITIESAND, IN TURN, FUNDRAISES TO SECURE SUPPORT FROM GRANTING BODIES ANDINDIVIDUAL DONORS, WHOSE KIND GIFTS ALLOW US TO MAXIMISE OUR IMPACT FORANIMALS.ITEM 4ANIMAL EQUALITY Italy IS A REGISTERED CHARITY WORKING WITH SOCIETY,GOVERNMENT OFFICIALS, AND MEMBERS OF THE PUBLIC TO CREATE MEANINGFULAND LASTING CHANGE FOR FARMED ANIMALS. TAKING A MULTI-FACETEDAPPROACH, ANIMAL EQUALITY Italy USES A RANGE OF STRATEGIES TO ACHIEVECHANGE, INCLUDING THE RELEASE OF UNDERCOVER INVESTIGATIVE FOOTAGE,LEGAL ADVOCACY AND PUBLIC AWARENESS CAMPAIGNS. THE CHARITY RELIES ONTHE GENEROSITY OF THE GENERAL PUBLIC TO SUPPORT ITS ONGOING ACTIVITIESAND, IN TURN, FUNDRAISES TO SECURE SUPPORT FROM GRANTING BODIES ANDINDIVIDUAL DONORS, WHOSE KIND GIFTS ALLOW US TO MAXIMISE OUR IMPACT FORANIMALS.