2025-10-20T12:59:18-07:00 2025-06-30 860969600 Camala C Bailey CPA PC 2043 E SOUTHERN AVE A Tempe AZ 85282 990 2024-07-01 860613381 TEMPE CONVENTION AND VISITORS BUREAU IN TEMP 4808948158 140 S ASH AVE TEMPE AZ 85281 Michael Martin President & CEO 2025-10-20 true true Andrew C Jones CPA MBA P01303617 8003598175 2024 2025-03-06 01:10:19Z 140 S ASH AVE TEMPE AZ 85281 4148452 false X TEMPETOURISM.COM X 1988 AZ DIRECT PROMOTION OF TOURISM THROUGH MARKETING PROGRAM DESIGNED TO ATTRACT AN INCREASING NUMBER OF VISITORS AND CONVENTION DELEGATES TO TEMPE WHICH WILL CONTRIBUTE TO THE OVERALL GROWTH OF THE COMMUNITY. 18 18 12 0 3907387 4086947 83211 50834 -17873 5133 3024 5538 3975749 4148452 0 0 1250169 1291364 0 45977 2657218 2755348 3907387 4046712 68362 101740 1016282 1118022 0 1016282 1118022 DIRECT PROMOTION OF TOURISM THROUGH MARKETING PROGRAM DESIGNED TO ATTRACT AN INCREASING NUMBER OF VISITORS AND CONVENTION DELEGATES TO TEMPE WHICH WILL CONTRIBUTE TO THE OVERALL GROWTH OF THE COMMUNITY. false false WE PLACED ADVERTISEMENTS IN OUR PRIMARY TARGET MARKETS INCLUDING ARIZONA, LOS ANGELES, LAS VEGAS, SAN FRANCISCO BAY AREA, UTAH, COLORADO AND NEW MEXICO. THE ADS WERE A MIXTURE OF PRINT, RADIO, OUTDOOR, DIGITAL AND ONLINE BANNERS. THE MEDIA OUTLETS SELECTED HAD A COMBINED TOTAL OF CIRCULATION AND IMPRESSIONS OF 51,825,391. THE GOAL OF OUR ADVERTISING IS TO CREATE BRAND AWARENESS, EXPOSE TEMPE TO WOULD-BE TRAVELERS, PROVIDE A CALL-TO-ACTION FOR MORE INFORMATION AND INSPIRE CONSUMERS TO VISIT TEMPE AND STAY IN TEMPE. WE RECORDED A TOTAL OF 1,565 REQUESTS FOR INFORMATION, ALL OF WHICH RECEIVED OUR TEMPE VISITOR'S GUIDE. BASED ON OUR CONVERSION FORMULA OF TRAVELERS RESPONDING TO OUR ADVERTISING, WE ESTIMATE THAT OUR ADVERTISING RESULTED IN A TOTAL ECONOMIC IMPACT OF $623,996 IN FY24/25. OUR SPORTS MARKETING EFFORTS INCLUDE MARKETING TEMPE TO NEW SPORTS RIGHTS HOLDERS AND WORKING WITH OUR EXISTING EVENTS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM BOTH SPORTS PARTICIPANTS AND THEIR FAN BASE. THIS IS AN IMPORTANT MARKET BECAUSE INDIVIDUAL ATHLETES AND TEAM SPORTS ATTENDEES USE MULTIPLE HOTELS OVER THE WEEKENDS, TRAVEL TO TEMPE DURING NEED PERIODS AND TEND TO BE RECESSION PROOF. THEY ALSO TEND TO BE ANNUAL EVENTS WHICH HELPS OUR HOTEL PARTNERS PREDICT THEIR AVAILABLE ROOM INVENTORY IN ADVANCE. IN FY24/25 WE RECORDED 26 SPORTS BOOKINGS, 6,049 ROOM NIGHTS BOOKED AND 7,902 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE SPORTS MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $18,327,342. OUR GROUP MARKETING EFFORTS INCLUDE MARKETING TEMPE TO MEETING AND EVENT PLANNERS AND WORKING WITH OUR BOOKED PROGRAMS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM CORPORATE, ASSOCIATION, SOCIAL, MILITARY, EDUCATIONAL, RELIGIOUS AND FRATERNAL MEETINGS AND EVENTS. THIS IS AN IMPORTANT MARKET BECAUSE MANY OF OUR HOTELS RELY ON GROUP BUSINESS FOR INCREASED ROOM NIGHTS AND FOOD AND BEVERAGE SALES. HOTELS ALSO FIND THIS VALUABLE AS THEY CAN BETTER PLAN FOR THE YEAR AHEAD KNOWING WHEN LARGE GROUPS WILL BE IN-HOUSE AT THEIR PROPERTY GIVING THEM THE ABILITY TO FOCUS ATTENTION ON SELLING NON-BOOKED ROOM NIGHTS IN ADVANCE. IN FY 24/25 WE RECORDED 128 GROUP BOOKINGS, 22,749 ROOM NIGHTS BOOKED AND 12,338 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE GROUP MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $27,319,595. OUR DIGITAL MARKETING STRATEGY INCLUDES CONTENT DEVELOPMENT, SEARCH ENGINE OPTIMIZATION, PAY-PER-CLICK ADVERTISING, SOCIAL MEDIA, BOOSTED AD PLACEMENTS AND A DIRECT LINK THROUGH OUR ADVERTISING EFFORTS. THE GOAL OF OUR ONLINE MARKETING STRATEGY IS TO PROVIDE RELEVANT INFORMATION IN AN INSTANT TO ANYONE SEARCHING FOR TRAVEL TO TEMPE. THE INFORMATION PROVIDED IS INTENDED TO INSPIRE TRAVELERS THROUGH WRITTEN CONTENT AND VISUAL CONTENT SUCH AS PHOTOS AND VIDEOS. THE WEBSITE IS OUR PRIMARY CONNECTION TO THE PUBLIC AND IT IS CRITICAL THAT WE CONSTANTLY ENSURE THAT THE SITE IS OPTIMIZED, CONTAINS UP-TO-DATE INFORMATION AND PROVIDES THE END USER WITH INFORMATION RELEVANT TO THEIR NEEDS. IN FY 24/25 WE RECEIVED A TOTAL OF 908,784 VISITOR SESSIONS TO OUR WEBSITE: WWW.TEMPETOURISM.COM. NOTE THAT WE EXPERIENCED A YEAR-OVER-YEAR DECREASE MAINLY DUE TO LAUNCHING A BRAND-NEW WEBSITE WHICH WILL CAUSE A DROP IN DIRECT VISITS UNTIL THE SITE PROPGATES ACROSS THE WEB. WE ALSO RECORDED A TOTAL OF 18,255,930 SOCIAL MEDIA ENGAGMENTS AND VIDEO VIEWS. BASED ON OUR WEBSITE CONVERSION FORMULA, WE ESTIMATE THAT THROUGH OUR DIGITAL EFFORTS WE GENERATED AN ECONOMIC IMPACT OF $15,287,272 false false false false false false false false false true false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false true 0 0 false 12 true false false false false false false false false X 18 18 false false false false false true false true true false false true true true true true true true false false AZ X CAMALA C BAILEY CPA PC 4808206996 2043 E SOUTHERN AVENUE STE A TEMPE AZ 85282 X X MICHAEL MARTIN PRESIDENT & CEO 40.00 0.00 220266 0 10092 MATTHEW CONNELLY DIRECTOR OF SALES 40.00 0.00 118492 0 0 MUNIRA SMITH Chairman 0.00 0.00 X 0 0 0 DANA TERRAZAS Director 0.00 0.00 X 0 0 0 ALEXANDRIA LEXIE VAN HAREN Secretary 0.00 0.00 X 0 0 0 ZACHARY POWELL Director 0.00 0.00 X 0 0 0 CRAIG HAYTON Director 0.00 0.00 X 0 0 0 THOMAS BARR Director 0.00 0.00 X 0 0 0 KELLEY BOLENDER Director 0.00 0.00 X 0 0 0 TIM GOMEZ Treasurer 0.00 0.00 X 0 0 0 THERESA DICKERSON Director 0.00 0.00 X 0 0 0 GABE HAGEN Director 0.00 0.00 X 0 0 0 TED TREMBATH Director 0.00 0.00 X 0 0 0 CHARLENE T VASQUEZ Director 0.00 0.00 X 0 0 0 JOHNATHAN YEE Director 0.00 0.00 X 0 0 0 JENNIFER ADAMS Director 0.00 0.00 X 0 0 0 LORI FOSTER Director 0.00 0.00 X 0 0 0 ROBIN ARREDONDO-SAVAGE Director 0.00 0.00 X 0 0 0 ANNA MCCLURE Director 0.00 0.00 X 0 0 0 AMBER MUSGRAVE Director 0.00 0.00 X 0 0 0 SUE RIGLER Director 0.00 0.00 X 0 0 0 338758 10092 2 false true false 0 4086947 4086947 ADVERTISING INCOME 541800 39852 39852 ANNUAL MEETING 541800 10982 10982 EVENT HOSTING 541800 50834 5133 5133 0 0 0 0 0 0 0 OTHER INCOME 900099 5538 5538 5538 4148452 61505 0 0 0 0 221466 160984 53373 7109 0 852399 619609 205428 27362 0 138898 100965 33474 4459 78601 57135 18943 2523 0 0 38673 38673 0 0 0 0 0 60244 54798 4537 909 0 0 128308 116787 9597 1924 23767 7596 16171 0 0 0 0 57082 51956 4270 856 8718 6337 2101 280 PROMOTION OF TEMPE 1865053 1865053 SPONSORSHIPS 169715 169715 DUES & SUBSCRIPTIONS 121063 121063 RESEARCH & DEVELOPMENT 105591 105591 177134 173811 2768 555 4046712 3611400 389335 45977 462524 389131 452956 539205 0 0 0 0 0 0 0 168265 78158 56625 90107 0 0 0 61403 44177 38176 1016282 1118022 0 0 X 1016282 1118022 1016282 1118022 1016282 1118022 101740 X true X true X true false 30951 2327 28624 115859 64650 51209 21455 11181 10274 90107 X true true X X false false false MICHAEL MARTIN PRESIDENT & CEO 196241 24025 8892 1200 230358 Part I, Line 1a: Relevant information in regards to selections on 1a. TAX GROSS-UPS ARE PROVIDED FOR FICA AND MEDICARE TAX ON QTRLY INCENTIVE PYMTS. Form 990, Part VI, Section B, Line 11b Form 990 was reviewed by the governing body prior to filing. Form 990, Part VI, Section B, Line 12c All new members receive the conflict of interest policy agreement and must sign it after reading. They are asked annually if new circumstances or transactions could give rise to conflicts. Form 990, Part VI, Section B, Line 15a Compensation is reviewed by the Board's Executive Committee and approved by the board. Form 990, Part VI, Section C, Line 19 Available upon request