2025-03-27T07:22:37-07:00 2024-06-30 752980128 Richard K Gonzales CPA 4838 NE Sandy Blvd Suite 102 Portland OR 97213 990 2023-07-01 463206790 WASHINGTON PARK TRANSPORTATION MANAGEMENT ASSOCIATION WASH 5034162410 4033 SW Canyon Rd Portland OR 97221 HEATHER MCCAREY Executive Director 2025-03-27 true true Richard K Gonzales CPA P00012994 5034123636 X 2023 2025-03-06 01:10:19Z 4033 SW Canyon Rd Portland OR 97221 1667540 false X www.washingtonparkpdx.org X 2013 OR THE GOAL OF THE WASHINGTON PARK TRANSPORTATION MANAGEMENT ASSOCIATION (WPTMA) IS TO IMPLEMENT A DIVERSE AND INNOVATIVE PACKAGE OF ACCESS MANAGEMENT TOOLS THAT MAXIMIZE SAFE AND CONVENIENT ACCESS TO AND FROM THE PARK, ITS INSTITUTIONS AND ADJACENT NEIGHBORHOODS. 10 10 33 10 0 59050 56169 1506948 1610272 902 1099 0 1566900 1667540 0 0 535834 666608 0 0 1026642 1196019 1562476 1862627 4424 -195087 1222661 2682586 153093 1808105 1069568 874481 X THE GOAL OF THE WASHINGTON PARK TRANSPORTATION MANAGEMENT ASSOCIATION (WPTMA) IS TO IMPLEMENT A DIVERSE AND INNOVATIVE PACKAGE OF ACCESS MANAGEMENT TOOLS THAT MAXIMIZE SAFE AND CONVENIENT ACCESS TO AND FROM THE PARK, ITS INSTITUTIONS AND ADJACENT NEIGHBORHOODS. false false 816839 335730 SHUTTLE SERVICES:THE WASHINGTON PARK FREE SHUTTLE LINKS VISITORS FROM THE WASHINGTON PARK LIGHT RAIL STATION TO ALL THE MAJOR ATTRACTIONS IN THE PARK. IN FY24, THE SHUTTLE PROGRAM PROVIDED OVER 100,000 RIDES.IN FY24, EWP WORKED WITH OUR SHUTTLE PROVIDER TO DEVELOP AN AUDIO TOUR OF THE PARK ON THE SHUTTLE. THIS IMPROVES THE OVERALL VISITOR EXPERIENCE AS WELL AS SUPPORTS VISITORS WHO ARE VISUALLY IMPAIRED.IN ADDITION TO THE FREE SHUTTLE LOOP, EWP MANAGES SHUTTLES AND TRAFFIC MANAGEMENT FOR OFFSITE PARKING. EWP PROVIDED OVER 77,000 RIDES ON THE OFFSITE PARKING SHUTTLE. EWP ALSO PROVIDED TRAFFIC MANAGEMENT SERVICES, INCLUDING TRAFFIC MANAGEMENT STAFF, EQUIPMENT AND COMMUNICATIONS, FOR THE 40+ NIGHTS OF ZOOLIGHTS. 446463 MARKETING AND COMMUNICATION:EXPLORE WASHINGTON PARK CONTINUED TO IMPLEMENT THE WASHINGTON PARK MARKETING PLAN WITH EFFORTS TO PROMOTE TRANSIT OPTIONS TO GET TO AND AROUND THE PARK.EFFORTS THAT MOVED FORWARD IN FY24 INCLUDED: . ADVERTISING - EWP'S ADVERTISEMENTS FOR THE FREE SHUTTLE LOOP AND TRANSIT WERE SEEN OVER 8.7 MILLION TIMES. THIS INCLUDES ADS ON TRIMET BUSES, POSTERS HANGING IN THE WASHINGTON PARK STATION, STREAMING-TELEVISION COMMERCIALS, SOCIAL MEDIA, PRINT MAGAZINES AND THE MORNING NEWS. . WEBSITE - WEBSITE USE WAS UP 8% OVER THE PREVIOUS FISCAL YEAR . SOCIAL MEDIA - EWP'S SOCIAL MEDIA REACH WAS UP OVER 500% FROM THE PREVIOUS FISCAL YEAR . NEWSLETTER - EWP MANAGES AN INTERNAL NEWSLETTER FOR PARK PARTNERS THAT PROVIDES INFORMATION ON PARK CONSTRUCTION, EVENTS, AND SHUTTLE SERVICES. THE OPEN RATE INCREASED BY 9% FROM THE PREVIOUS FISCAL YEAR. . PARK MAP - EWP UPDATED THE PARK MAP SO THAT IT IS TO-SCALE AND ADDED INFORMATION IN THE MAP BROCHURE ABOUT BUDGET FRIENDLY PARK OPTIONS. - EWP PRINTED AND DISTRIBUTED OVER 60,000 PARK MAPS IN ENGLISH AND 9,500 IN SPANISH. - PARK MAPS ARE DISTRIBUTED THROUGH VISITOR SERVICE BOOTHS, PORTLAND AIRPORT, PARTNER VENUES, AND HOTELS AND HOSTELS.VISITOR SERVICES:DURING THE PEAK SEASON (APRIL-SEPTEMBER), EXPLORE WASHINGTON PARK PROVIDED VISITOR SERVICES STAFF DAILY AT TWO TO FOUR VARIABLE STATIONS--TO ANSWER QUERIES, INCREASE VISITOR INTERACTIONS, AND RECEIVE PARK FEEDBACK. TEAMS ALSO SURVEYED PARK GOERS RELATED TO THEIR EXPERIENCE.STAFF WERE GENERALLY STATIONED AT THE INTERNATIONAL ROSE TEST GARDEN, NEAR THE PORTLAND JAPANESE GARDEN, AS WELL AS THE TRIMET MAX STATION LOCATED ACROSS FROM THE ZOO. STAFF HAD OVER 43,500 INTERACTIONS WITH VISITORS.SEASONAL STAFF WERE ALSO HIRED TO ASSIST IN NOV-DEC OFFSITE AND TRAFFIC CONTROL OPERATIONS AS NEEDED TO ASSIST IN ZOOLIGHTS OPERATIONS AND TO PROVIDE AN INCREASED VISITOR EXPERIENCE PRESENCE DURING THE TRANSPORTATION PORTION OF ZOO LIGHTS PARTICIPATION.EWP STAFFED A YEAR-ROUND INFORMATION PHONE LINE 7 DAYS/WEEK FROM 10AM TO 4PM. 128224 PARK PLANNING AND ONE PARK PROGRAMMING:EXPLORE WASHINGTON PARK WORKED WITH THE BOARD TO DEVELOP A TRANSPORTATION ACCESS PLAN AND A FUNDING PLAN TO SUPPORT THE TRANSPORTATION PROJECTS.EWP CONTINUED TO IMPLEMENT SEVERAL OF THE PLANS THAT WERE ADOPTED THROUGH THE WASHINGTON PARK STRATEGIC OPERATIONS PLAN. THESE INCLUDE THE PARKWIDE DIVERSITY, EQUITY AND INCLUSION PLAN, AND THE PARKWIDE MARKETING PLAN.EWP STAFF HOSTED MULTIPLE PARKWIDE EVENTS FOR WASHINGTON PARK STAFF AND VOLUNTEERS TO PROMOTE THE HOLISTIC VISION AND APPROACH TO THE PARK. IN ADDITION, EWP'S FRONT-LINE STAFF CROSS-TRAINED WITH STAFF FROM VARIOUS VENUES AND PARTNERS, INCLUDING TRAVEL PORTLAND. 247737 56169 1639263 true true false false false false false false false false true false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 9 0 true 33 true false false false false false false false 0 false false false false false false false X 10 10 true false false false false true false true false false false true true true true true true true false false OR X Heather McCarey 5034162410 4033 SW Canyon Rd PORTLAND OR 97221 X HEATHER MCCAREY EXECUTIVE DIRECTOR 40.00 0.00 107362 0 11202 HEIDI RAHN Chairman 2.00 0.00 X X 0 0 0 JOSEPH FURIA Director 1.00 0.00 X 0 0 0 DAVE MALCOLM Director 1.00 0.00 X 0 0 0 KATHY GOEDDEL Director 1.00 0.00 X 0 0 0 JC VANNATTA Secretary 2.00 0.00 X X 0 0 0 BILLIE MOSER Director 1.00 0.00 X 0 0 0 LISA CHRISTY VICE CHAIR 2.00 0.00 X X 0 0 0 TODD LOFGREN Director 1.00 0.00 X 0 0 0 ANNA GOLDRICH Director 1.00 0.00 X 0 0 0 STEVE COLE Treasurer 2.00 0.00 X X 0 0 0 107362 11202 1 false false false 0 56169 56169 METER REVENUE 1273974 1273974 OTHER REVENUE 568 568 SHUTTLE REIMBURSEMENT 335730 335730 1610272 1099 1099 0 0 0 0 0 0 0 0 1667540 1610272 1099 0 0 0 0 112023 100821 11202 0 436276 325212 111064 0 60751 41255 19496 57558 44705 12853 0 0 3994 3994 0 0 0 11493 11493 201157 197071 4086 3018 3018 9853 9496 357 0 22654 22654 5588 5588 0 0 0 0 6909 6909 10731 10731 TRAFFIC MANAGEMENT 701038 700956 82 OUTSIDE CONTRACT SERVICES 119019 110126 8893 Printing and Publications 35843 35843 MISCELLANEOUS 22136 22136 42586 24878 17708 1862627 1639263 223364 0 180465 144501 585901 2415279 0 370234 45281 0 0 0 0 4427 1791 146490 70756 81634 75734 0 0 0 0 0 1222661 2682586 129685 215003 1557000 23408 36102 153093 1808105 X 1069568 874481 1069568 874481 1222661 2682586 -195087 X false false false X 15154 15392 11132 59050 56169 156897 823173 1270992 1494968 1506948 1610272 6706353 0 0 0 838327 1286384 1506100 1565998 1666441 6863250 0 0 6863250 58 902 1099 2059 0 58 902 1099 2059 0 0 838327 1286384 1506158 1566900 1667540 6865309 0.99970 0.99990 0.00030 0.00010 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 46310 9939 36371 24549 24549 75631 36268 39363 75734 ACCRUED PAYROLL 36098 Rounding 4 36102 Form 990, Part III, Line 4d OTHER PROGRAM SERVICES 4: PARK PLANNING AND ONE PARK PROGRAMMING:EXPLORE WASHINGTON PARK WORKED WITH THE BOARD TO DEVELOP A TRANSPORTATION ACCESS PLAN AND A FUNDING PLAN TO SUPPORT THE TRANSPORTATION PROJECTS.EWP CONTINUED TO IMPLEMENT SEVERAL OF THE PLANS THAT WERE ADOPTED THROUGH THE WASHINGTON PARK STRATEGIC OPERATIONS PLAN. THESE INCLUDE THE PARKWIDE DIVERSITY, EQUITY AND INCLUSION PLAN, AND THE PARKWIDE MARKETING PLAN.EWP STAFF HOSTED MULTIPLE PARKWIDE EVENTS FOR WASHINGTON PARK STAFF AND VOLUNTEERS TO PROMOTE THE HOLISTIC VISION AND APPROACH TO THE PARK. IN ADDITION, EWP'S FRONT-LINE STAFF CROSS-TRAINED WITH STAFF FROM VARIOUS VENUES AND PARTNERS, INCLUDING TRAVEL PORTLAND. OTHER PROGRAM SERVICES 5: METRO GRANT - EQUITY AND INCLUSION:THROUGH A GRANT FROM METRO, EWP PROVIDED THE FOLLOWING TO UNDERSERVED POPULATIONS: . STAFFED 11 TABLING EVENTS . PROVIDED OVER ALMOST 4,000 TRANSIT PASSES FOR UNDERSERVED INDIVIDUALS TO ACCESS THE PARK . MORE THAN A DOZEN COMMUNITY PARTNERSHIPS ESTABLISHED TO DISTRIBUTE TRANSIT PASSES TO MARGINALIZED COMMUNITIES. . MULTINGUAL OUTREACH: GRANT FUNDING SUPPORTED THE PRODUCTION OF TWO SPANISH- LANGUAGE VIDEOS PROMOTING THE PARK AND ITS DESTINATIONS TO NON-NATIVE EMGLISH SPEAKERS. . INCLUSIVE REPRESENTATION: FUNDING ENABLE A PHOTOSHOOT TO VISUALLY SHOWCASE UNDERREPRESENTED GROUPS ENJOYING THE PARK. . MARKETING IMPACT: 40% OF ONLINE-PORTAL REQUEST SUBMISSIONS CAME THROUGH OUR MARKETING EFFORTS AND COMMUNITY PARTNERSHIPS. . VISITOR DATA: METRO RTO GRANT-FUNDED SURVEYS INDICATE A YOY INCREASE IN VISITS FROM BIPOC COMMUNITIES AND FAMILIES EARNING LESS THAN $25,000 ANNUALLY. Form 990, Part VI, Section A, Line 2 THE WORLD FORESTRY CENTER, HOYT ARBORETUM FRIENDS, AND THE PORTLAND JAPANESE GARDEN (WHOSE DIRECTORS SIT ON THE BOARD) ALL HAVE BUSINESS RELATIONSHIPS WITH THE CITY OF PORTLAND PARKS & RECREATION (WHOSE DIRECTOR SITS ON THE BOARD). Form 990, Part VI, Section A, Line 8b THERE ARE NO SEPARATE COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. Form 990, Part VI, Section B, Line 11b THE FINANCE COMITTEE SHALL REVIEW THE ANNUAL FORM 990 AND TIMELY REPORT TO THE BOARD THE RESULTS OF ITS REVIEW. ALL BOARD MEMBERS SHALL BE PROVIDED A COPY OF THE FORM 990 FOR REVIEW BEFORE IT IS FILED WITH THE INTERNAL REVENUE SERVICE. Form 990, Part VI, Section B, Line 12c THE WPTMA BOARD IS RESPONSIBLE FOR MONITORING THE TRANSACTIONS BETWEEN WPTMA AND INSIDERS TO ENSURE THAT ANY TRANSACTION BETWEEN WPTMA AND AN INSIDER THAT IS A CONFLICT OF INTEREST IS FAIR TO WPTMA AND DOES NOT GRANT EXCESSIVE BENEFIT TO THE INSIDER. IN ORDER TO ENSURE COMPLIANCE, THE OFFICERS, DIRECTORS, AND KEY EMPLOYEES EACH YEAR, DISCLOSE IN WRITING INTEREST THAT COULD GIVE RISE TO A CONFLICT UNDER THE POLICY. ON AN ANNUAL BASIS, WPTMA'S SECRETARY OR THE SECRETARY'S DESIGNEE DEVELOP AND MAINTAIN A LIST OF INSIDERS WHO ENGAGE IN OR ARE REASONABLY LIKELY TO ENGAGE IN TRANSACTIONS THAT CONSTITUTE CONFLICTS WITH WPTMA DURING THE YEAR. THE SECRETARY OR THE SECRETARY'S DESIGNEE MONITORS AND ENFORCES COMPLIANCE WITH THIS POLICY BY REVIEWING THE LIST OF INSIDERS, IF ANY, AND BRINGING POTENTIAL OR ACTUAL CONFLICTS TO THE ATTENTION OF THE PRESIDENT OR THE BOARD. Form 990, Part VI, Section B, Line 15a THE BOARD DECIDES ON THE COMPENSATION AND BENEFITS TO OFFER THE EXECUTIVE DIRECTOR BASED ON DATA FROM SEVERAL SOURCES. THE EXECUTIVE DIRECTOR IS ASKED TO SIGN A COMPENSATION AGREEMENT. THE PERFORMANCE OF THE EXECUTIVE DIRECTOR IS REVIEWED BY THE BOARD AND ANY SALARY/BENEFIT ADJUSTMENTS ARE AGREED UPON. THE EXECUTIVE DIRECTOR IS THEN SUBJECT TO A PERFORMANCE REVIEW ON AN ANNUAL BASIS. Form 990, Part VI, Section C, Line 19 THE WPTMA GOAL IS TO BE TRANSPARENT AND ALLOW PUBLIC ACCESS TO APPROPRIATE INFORMATION. THE FOLLOWING WPTMA DOCUMENTS ARE AVAILABLE TO THE PUBLIC FOR INSPECTION AND COPYING UPON WRITTEN REQUEST, DURING NORMAL BUSINESS HOURS: ARTICLES OF INCORPORATION AND BYLAWS, AND ANY AMENDMENTS OR RESTATEMENTS THERE TO, APPROVED BOARD MINUTES, AND FORMS 990 FOR THE LAST THREE YEARS. THE WPTMA MAY REASONABLY CHARGE A REQUESTING PARTY FOR COSTS RELATED TO PROVIDING AVAILABLE DOCUMENTS.