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        <FormAndLineReferenceDesc>SCHEDULE C, PART IV</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION OF THE MPP PROGRAM: IN THE LATE 1990S, THE TUCSON AD CLUB (NOW AMERICAN ADVERTISING FEDERATION OF TUCSON, OR ADFED) FACED FINANCIAL CHALLENGES COMMON TO MANY NONPROFIT ORGANIZATIONS. TO ADDRESS THIS, THE CLUB IMPLEMENTED A GROUNDBREAKING INITIATIVE: THE MEDIA PARTNERSHIP PROGRAM (MPP). THIS INNOVATIVE PROGRAM LEVERAGES THE POWER OF MEDIA PARTNERSHIPS TO SECURE SIGNIFICANT ADVERTISING VALUE FOR NONPROFITS. BY COLLABORATING WITH LOCAL MEDIA OUTLETS, THE MPP FACILITATES THE DONATION OF VALUABLE ADVERTISING PLACEMENT, SIGNIFICANTLY INCREASING THE REACH AND IMPACT OF NONPROFIT MESSAGING, WHILE ALSO SUSTAINING AND ELEVATING THE ADVERTISING INDUSTRY IN OUR COMMUNITY. THE MPP HAS BEEN INSTRUMENTAL IN SUPPORTING ADFEDS OPERATIONS, ENABLING THE ORGANIZATION TO HIRE EXECUTIVE STAFF AND ESTABLISH THE TUCSON ADVERTISING FEDERATION EDUCATIONAL FOUNDATION. THIS FOUNDATION PROVIDES VALUABLE EDUCATIONAL OPPORTUNITIES AND INTERNSHIPS FOR ASPIRING ADVERTISING PROFESSIONALS TO GAIN VALUABLE WORK EXPERIENCE AND MAKE CONNECTIONS IN THE COMMUNITY. TODAY, THE MPP CONTINUES TO ELEVATE THE INDUSTRY, SUPPORT OUR LOCAL NONPROFITS AND FOSTER THE NEXT GENERATION OF ADVERTISING, MARKETING AND CREATIVE LEADERS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleC>
    <IRS990ScheduleO documentId="RetDoc3">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 2, PART III, LINE 4D</FormAndLineReferenceDesc>
        <ExplanationTxt>TO FURTHER THOSE ACTIVITIES WHICH WILL MAKE ADVERTISING THE BEST FUNCTION AS AN ECONOMIC FACTOR IN THE INTEREST OF BOTH THE BUYER AND THE SELLER BY CREATING IN THE MINDS OF THE PUBLIC A BETTER UNDERSTANDING OF AND INCREASED CONFIDENCE IN ADVERTISING AS AN AID TO BUYING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>NO REVIEW WAS OR WILL BE CONDUCTED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>NO DOCUMENTS AVAILABLE TO THE PUBLIC</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>BANK SERVICE CHARGES 48 0 0 TELEPHONE / FAX 759 0 0 CREDIT CARD PROCESSING 1,132 0 0 MEMBER GIFTS 82 0 0 RESERVE FUND ACCOUNT 50,000 0 0 PROGRAM SUPPLIES 27,475 0 0 TOTAL 79,496 0 0</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>