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        <Desc>Mad Media: The revolution in agriculture must be irresistible and it requires a movement of people businesses and land to create a new system. Our media work is igniting engagement in the regenerative movement by sharing its stories. Through a variety of storytelling mediums we are helping to explore and create the new agrarian culture. In these efforts we are dedicated to living the questions trusting that in the living we will find the answers. The art that we promote illuminates a connection to place to ecology and to a community of food. We lift up new voices. We spotlight the work of farmers who take radical and thoughtful approaches to their work. The Mad Agriculture Journal continued to serve as a cornerstone of MAD!s storytelling in2024 offering a biannual collection of essays photography and interviews that celebrate the people practices and philosophies driving the regenerative movement. Across the country our team hosted 17 Mad Agriculture events and spoke at 35 industry gatherings sharing insights with over 6,000 people in person. In 2024 Mad Media created Cultivating Conservation a dynamic storytelling platform that highlights the critical role of USDA conservation programs in supporting farmers and ranchers across the nation. The platform blends data with farmers stories to showcase the impact of these programs amplify the voices of regenerative farmers and allow viewers to explore both the quantitative and qualitative realities of leveraging USDA conservation dollars towards regeneration.</Desc>
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    <IRS990ScheduleO documentId="IRS990ScheduleO1" documentName="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 11a</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990 digitally distributed to Board to review prior to submission.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>The board of directors have been asked to disclose conflict of interest during board meetings.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 15</FormAndLineReferenceDesc>
        <ExplanationTxt>Executive Directors salary and any increases to that salary must first be approved by the Board of Directors who have understanding of that persons capacity and comparable salary information for that type of leadership position.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>Documents available for public review upon request.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part XI, Line 9</FormAndLineReferenceDesc>
        <ExplanationTxt>| Description:, Explanation:, Amount:| CHANGE IN VALUE RELATED TO CURRENT YEARS ACTIVITY, CHANGE IN VALUE, $801140|</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>