2025-11-13T14:45:18-06:00 2024-12-31 390974031 WEGNER CPAS LLP 2921 LANDMARK PL STE 300 MADISON WI 537134236 990 2024-01-01 390773233 THE PROGRESSIVE INC PROG 6082574626 931 E MAIN ST 10 MADISON WI 53703 NORMAN STOCKWELL PUBLISHER 6082574626 2025-11-13 1 1 BRUCE MAYER CPA P00187180 6082744020 2025-11-12 2024 2025-03-06 01:10:19Z NORMAN STOCKWELL 931 E MAIN ST 10 MADISON WI 53703 1562833 0 X PROGRESSIVE.ORG X 1909 WI PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS. 8 6 8 6 1375 0 1061230 1244160 80186 266918 1445 35002 22398 16753 1165259 1562833 0 0 0 0 370369 485053 14722 18145 199901 705151 741491 1090242 1244689 75017 318144 743165 999181 268366 204696 474799 794485 THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS. 0 0 398636 0 0 EDITORIAL COSTS ENCOMPASS THE PERSONNEL EXPENSES OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND THE ASSOCIATED EXPENSES INVOLVED WITH SUPPORTING THOSE ACTIVITIES. 304434 0 265543 CIRCULATION COSTS INCLUDE ALL RELATED PRINTING, DISTRIBUTING, AND PROMOTING COSTS OF THE PROGRESSIVE'S MONTHLY PUBLICATION, THE PROGRESSIVE, WHICH IS DISTRIBUTED TO APPROXIMATELY 30,000 SUBSCRIBERS AND RETAILERS EACH MONTH. 61252 0 0 PROMOTIONS INCLUDES SELLING ADVERTISING SPACE IN THE MAGAZINE. 78170 0 0 78170 842492 1 1 0 0 0 0 0 0 0 1 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 73 0 8 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 8 6 0 0 0 0 0 0 0 1 0 0 0 0 1 1 1 1 1 1 1 0 WI X NORMAN STOCKWELL 6082574626 931 E MAIN ST STE 10 MADISON WI 53703 JAMES FRIEDMAN PRESIDENT 5.00 X X 0 0 0 WILLIAM WHITE VICE PRESIDENT 5.00 X X 0 0 0 NORMAN STOCKWELL PUBLISHER/SECRETARY 40.00 X X 84710 0 4903 DANIEL LIBBY DEVELOPMENT DIRECTOR 40.00 X 70999 0 10964 MICHAEL APPLE AT-LARGE MEMBER 5.00 X 0 0 0 ED ANGELINA AT-LARGE MEMBER 5.00 X 0 0 0 MIMI GOLDBERG AT-LARGE MEMBER 5.00 X 0 0 0 SUE COLLINS AT-LARGE MEMBER 5.00 X 0 0 0 155709 0 15867 0 0 0 0 0 20091 1224069 1500 1244160 SUBSCRIPTION INCOME 513120 265543 265543 ADVERTISING REVENUE 541800 1375 1375 266918 35002 35002 MAILING LIST RENTALS 513140 15265 15265 1488 1488 16753 1562833 265543 1375 51755 X 171576 105982 33629 31965 246616 152335 48338 45943 11121 6869 2180 2072 26834 16575 5259 5000 28906 17855 5666 5385 18600 18600 18145 18145 425584 356827 1375 67382 126667 71795 41937 12935 10690 10690 2515 2515 8240 6374 388 1478 170 170 26917 26917 PRINTING AND PUBLICATIO 99969 96525 3444 DUES AND SUBSCRIPTIONS 3996 3391 605 18143 11355 1411 5377 1244689 842492 202296 199901 86872 35813 604537 906430 9825 16548 24855 21772 5218 5218 0 0 17076 18618 743165 999181 41423 54968 226943 149728 268366 204696 X 353927 693561 120872 100924 474799 794485 743165 999181 X 318144 1542 X 0 1 X 1 0 X 681652 1200556 1113755 1061230 1244160 5301353 681652 1200556 1113755 1061230 1244160 5301353 2145647 3155706 1445 35002 36447 5337800 993278 0.59120 0.67320 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 102625 5565 876 107314 101005 1782 162 102625 102699 412 -2106 101005 100593 500 2175 569 102699 100182 224 724 537 100593 0.17350 0.78790 0.03860 1 0 5218 5218 0 0 1576203 11828 1542 13370 1562833 0 1562833 1256517 11828 11828 1244689 0 1244689 PART V, LINE 4: THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ORGANIZATION'S GENERAL ACTIVITIES. PART XI, LINE 2D - OTHER ADJUSTMENTS: CHANGE IN BENEFICIAL INTEREST IN ASSETS HELD BY MADISON COMMUNITY FOUNDATION 1,542. X X X X 1 WI SCHEDULE G, PART I, LINE 2B, COLUMN (V) PAYMENTS WERE MADE TO AN ORGANIZATION FOR THE PURPOSE OF SCREENING DONORS TO IDENTIFY THEIR CAPACITY TO MAKE SIGNIFICANT CONTRIBUTIONS. NO PAYMENTS OF $5,000 OR MORE WERE MADE IN CONJUNCTION WITH FUNDRAISING ACTIVITIES. FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION DOES NOT HAVE ANY COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE PREPARED FORM 990 IS REVIEWED AND APPROVED BY MANAGEMENT BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY, ALL DIRECTORS AND OFFICERS COMPLETE AND SIGN A STATEMENT THAT DISCLOSES ALL INTERESTS THAT COULD GIVE RISE TO CONFLICTS. THE SIGNED STATEMENTS ARE KEPT AT THE ORGANIZATION'S ADMINISTRATIVE OFFICE. FORM 990, PART VI, SECTION B, LINE 15 THE DIRECTORS DETERMINE THE COMPENSATION OF THE EDITOR AND THE PUBLISHER ANNUALLY BY ANALYZING COMPARABILITY DATA. CONTEMPORANEOUS SUBSTANTIATION OF THE DETERMINATION IS MAINTAINED. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G CONSULTANTS: PROGRAM SERVICE EXPENSES 123,369. MANAGEMENT AND GENERAL EXPENSES 1,375. FUNDRAISING EXPENSES 5,158. TOTAL EXPENSES 129,902. MAGAZINE PRODUCTION: PROGRAM SERVICE EXPENSES 233,458. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 62,224. TOTAL EXPENSES 295,682. FORM 990, PART XI, LINE 9: CHANGE IN BENEFICIAL INTEREST IN ASSETS HELD BY MADISON COMMUNITY FOUNDATION 1,542.