2025-11-04T16:49:05-06:00 2024-12-31 390859910 BAKER TILLY ADVISORY GROUP LP 790 N WATER ST SUITE 2000 MILWAUKEE WI 53202 990 2024-01-01 364860618 DIRECT SUPPLY SENIOR LIVING ADVOCACY INC DIRE 4147605719 7301 W CHAMPIONS WAY MILWAUKEE WI 53223 CHRISTINE ROBERTS SECRETARY 4147605719 2025-11-04 1 1 TROY MARINE P00187863 4147775500 2025-11-03 2024 2025-03-06 01:10:19Z ROBERT J HILLIS 7301 W CHAMPIONS WAY MILWAUKEE WI 53223 788482 0 X SENIORLIVINGADVOCACY.ORG X 2017 WI SUPPORT AND ENHANCE PUBLIC POLICY EFFORTS FOR IMPROVING THE QUALITY OF SENIOR LIVING FOR AMERICA'S SENIORS. HOLDS EVENTS TO INFORM SUPPORTERS ON ISSUES AFFECTING SENIOR LIVING AND, IN 2024, USED CONTRIBUTIONS TO FUND PUBLIC ADVOCACY AND COMMUNICATIONS ON SENIOR LIVING PUBLIC POLICY. 7 7 0 9 0 0 964978 788482 0 0 0 0 0 0 964978 788482 0 0 0 0 0 0 0 0 0 652716 436641 652716 436641 312262 351841 1872327 2224168 0 0 1872327 2224168 SUPPORT AND ENHANCE PUBLIC POLICY EFFORTS FOR IMPROVING THE QUALITY OF SENIOR LIVING FOR AMERICA'S SENIORS. 0 0 432703 THE ORGANIZATION'S 2024 EXPENSES INCLUDED ADMINISTRATIVE EXPENSES, EXPENSES RELATED TO BRINGING AWARENESS TO THE PUBLIC POLICY ISSUES AFFECTING SENIOR LIVING AMONG DONORS, AND DEVELOPMENT ACTIVITIES TO RAISE FUNDS THAT WILL BE USED TO ADVANCE THE ORGANIZATION'S EXEMPT PURPOSE. 432703 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 1 0 0 0 X 7 7 1 0 0 0 0 0 0 1 0 0 0 1 1 1 1 0 0 0 0 0 X CHRISTINE ROBERTS 4147605719 7301 W CHAMPIONS WAY MILWAUKEE WI 53223 X ROBERT J HILLIS PRESIDENT & DIRECTOR 1.00 X X 0 0 0 GENEVIEVE E HILLIS VICE PRESIDENT & DIRECTOR 1.00 X X 0 0 0 COREY G DENMAN VICE PRESIDENT & DIRECTOR 1.00 X X 0 0 0 BRIAN W PERRY DIRECTOR 1.00 X 0 0 0 MATTHEW A KOCH DIRECTOR 1.00 X 0 0 0 PAMELA L KOEHN DIRECTOR 1.00 X 0 0 0 T BRANDON FARMER DIRECTOR 1.00 X 0 0 0 JAMES J PIEROTH TREASURER 1.00 X 0 0 0 CHRISTINE M ROBERTS SECRETARY 20.00 X 0 0 0 0 0 0 0 0 0 0 NJI MEDIA 101 1/2 S UNION ST ALEXANDRIA VA 22314 CONSULTING SERVICES 368922 1 100000 688482 788482 788482 0 0 0 X 3938 3938 368922 368922 4010 4010 49593 49593 MISCELLANEOUS 8038 8038 EQUIPMENT PURCHASES 2140 2140 436641 432703 3938 0 1872327 2224168 1872327 2224168 0 0 X 0 0 0 0 1872327 2224168 1872327 2224168 1872327 2224168 351841 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 1 0 FORM 990, PART VI, SECTION A, LINE 2 AS NOTED WITHIN THE ORGANIZATION'S FORM 1024, THE OFFICERS AND DIRECTORS OF DIRECT SUPPLY SENIOR LIVING ADVOCACY, INC. ARE ALSO ALL EMPLOYEES, CUSTOMERS AND/OR OFFICERS OR DIRECTORS OF DIRECT SUPPLY, INC. "DSI" (WITH SOME ADDITIONAL OVERLAP OF OFFICERS/DIRECTORS WITH DSI AFFILIATES). THE PRESIDENT AND DIRECTOR, ROBERT J. HILLIS, IS THE CEO, AND CHAIRMAN OF DSI. THE VICE PRESIDENT AND DIRECTOR, GENEVIEVE E. HILLIS, IS AN EMPLOYEE AND DIRECTOR OF DSI. THE TREASURER, JAMES J. PIEROTH, IS AN EMPLOYEE AND OFFICER/TREASURER OF DSI. ONE OF THE DIRECTORS, COREY G. DENMAN, IS THE PRESIDENT AND DIRECTOR OF DSI AND VICE-PRESIDENT FOR SLA. MATTHEW A. KOCH IS AN EMPLOYEE, CHIEF OF STAFF TO THE CEO, AND CHIEF LEGAL OFFICER OF DSI. PAMELA L. KOEHN IS AN EMPLOYEE AND VICE PRESIDENT OF DSI. THE SECRETARY, CHRISTINE M. ROBERTS, IS AN EMPLOYEE OF DSI. BRIAN W. PERRY IS AN EMPLOYEE OF DSI. T. BRANDON FARMER IS THE PRESIDENT & CEO OF A STATE-LEVEL INDUSTRY ASSOCIATION, SOME MEMBERS OF WHICH ARE CUSTOMERS OF DSI. DSI PROVIDES ADMINISTRATIVE SUPPORT OF THE ORGANIZATION'S ADMINISTRATIVE OPERATIONS AND PROVIDES CONTRIBUTIONS TO THE ORGANIZATION TO FURTHER THE ORGANIZATION'S EXEMPT PURPOSE. THE ORGANIZATION'S PRESIDENT AND DIRECTOR, ROBERT J. HILLIS, IS THE FATHER OF THE ORGANIZATION'S VICE PRESIDENT AND DIRECTOR, GENEVIEVE E. HILLIS. FORM 990, PART VI, SECTION A, LINE 8B THERE ARE NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION SENT FORM 990 VIA EMAIL TO THE ORGANIZATION'S DIRECTORS FOR REVIEW AND COMMENT PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C GIVEN THE ORGANIZATION'S LIMITED 2024 EXPENDITURES, LITTLE EFFORT WAS REQUIRED TO MONITOR AND ENFORCE COMPLIANCE WITH THE POLICY FROM AN EXPENDITURE STANDPOINT. DECISIONS REGARDING THE ORGANIZATION'S OTHER ACTIVITIES WERE COLLECTIVELY DISCUSSED AND MADE BY THE ORGANIZATION'S GOVERNING MEMBERS AND OFFICERS TO ENSURE THEY WERE IN THE BEST INTEREST OF THE ORGANIZATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 368,922. TOTAL EXPENSES 368,922. DIRECT SUPPLY INC 7301 W CHAMPIONS WAY MILWAUKEE WI 53223 391519806 SUPPLY DISTRIBUTOR WI N/A C 0 0 0 1 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 DIRECT SUPPLY INC C 100000 CASH