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        <Desc>MEMBERSHIP DUES</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>461853</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>461853</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CONVENTIONS &amp; SEMINARS</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>317381</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>317381</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>NEWSLETTER</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>3500</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3500</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>782734</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>48772</TotalRevenueColumnAmt>
        <ExclusionAmt>48772</ExclusionAmt>
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      <RoyaltiesRevenueGrp>
        <TotalRevenueColumnAmt>14660</TotalRevenueColumnAmt>
        <ExclusionAmt>14660</ExclusionAmt>
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        <Desc>MISC. INCOME</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>5900</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>5900</RelatedOrExemptFuncIncomeAmt>
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      <OtherRevenueTotalAmt>5900</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
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        <RelatedOrExemptFuncIncomeAmt>788634</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>63432</ExclusionAmt>
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      <FeesForServicesManagementGrp>
        <TotalAmt>490745</TotalAmt>
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      <FeesForServicesLegalGrp>
        <TotalAmt>15731</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>8350</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
        <TotalAmt>36000</TotalAmt>
      </FeesForServicesLobbyingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>28495</TotalAmt>
      </OfficeExpensesGrp>
      <TravelGrp>
        <TotalAmt>10589</TotalAmt>
      </TravelGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>198575</TotalAmt>
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      <DepreciationDepletionGrp>
        <TotalAmt>183</TotalAmt>
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      <InsuranceGrp>
        <TotalAmt>2604</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>MISCELLANEOUS</Desc>
        <TotalAmt>5498</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>COMMITTEE EXPENSES</Desc>
        <TotalAmt>3456</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>DONATION</Desc>
        <TotalAmt>500</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>MEMBERSHIP</Desc>
        <TotalAmt>500</TotalAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>801226</TotalAmt>
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      <SavingsAndTempCashInvstGrp>
        <BOYAmt>1189523</BOYAmt>
        <EOYAmt>1188799</EOYAmt>
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      <AccountsReceivableGrp>
        <BOYAmt>714</BOYAmt>
        <EOYAmt>562</EOYAmt>
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      <LandBldgEquipCostOrOtherBssAmt>10060</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>9857</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>386</BOYAmt>
        <EOYAmt>203</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <InvestmentsPubTradedSecGrp>
        <BOYAmt>198286</BOYAmt>
        <EOYAmt>225621</EOYAmt>
      </InvestmentsPubTradedSecGrp>
      <InvestmentsOtherSecuritiesGrp>
        <BOYAmt>494912</BOYAmt>
        <EOYAmt>524348</EOYAmt>
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      <TotalAssetsGrp>
        <BOYAmt>1883821</BOYAmt>
        <EOYAmt>1939533</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>230107</BOYAmt>
        <EOYAmt>219853</EOYAmt>
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      <DeferredRevenueGrp>
        <BOYAmt>119466</BOYAmt>
        <EOYAmt>107257</EOYAmt>
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      <TotalLiabilitiesGrp>
        <BOYAmt>349573</BOYAmt>
        <EOYAmt>327110</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>1534248</BOYAmt>
        <EOYAmt>1612423</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>1534248</BOYAmt>
        <EOYAmt>1612423</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>1883821</BOYAmt>
        <EOYAmt>1939533</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>50840</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>27335</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleC documentId="RetDoc1039700001">
      <SubstantiallyAllDuesNondedInd>0</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>0</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
      <DuesAssessmentsAmt>461853</DuesAssessmentsAmt>
      <NonDeductibleLbbyngPltclCYAmt>8900</NonDeductibleLbbyngPltclCYAmt>
      <NonDeductibleLbbyngPltclTotAmt>8900</NonDeductibleLbbyngPltclTotAmt>
      <AggregateReportedDuesNtcAmt>46185</AggregateReportedDuesNtcAmt>
      <TaxableAmt>-37285</TaxableAmt>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>10060</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>9857</DepreciationAmt>
        <BookValueAmt>203</BookValueAmt>
      </EquipmentGrp>
      <TotalBookValueLandBuildingsAmt>203</TotalBookValueLandBuildingsAmt>
      <OtherSecuritiesGrp>
        <Desc>ANNUITY CONTRACTS</Desc>
        <BookValueAmt>524348</BookValueAmt>
        <MethodValuationCd>F</MethodValuationCd>
      </OtherSecuritiesGrp>
      <TotalBookValueSecuritiesAmt>524348</TotalBookValueSecuritiesAmt>
    </IRS990ScheduleD>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>PETER THEO</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>OFFICER</RelationshipDescriptionTxt>
        <TransactionAmt>490745</TransactionAmt>
        <TransactionDesc>INDEPENDENT CONTRACTOR. PETER THEO OWNS THEO CONSULTING AND MANAGEMENT, LLC WHICH MANAGES THE ASSOCIATION AND PROVIDES LOBBYING SERVICES ON BEHALF OF THE ASSOCIATION.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART III, LINE 1:</FormAndLineReferenceDesc>
        <ExplanationTxt>VISION STATEMENT: THE WISCONSIN OPTOMETRIC ASSOCIATION ASSISTS DOCTORS OF OPTOMETRY IN PROVIDING STATE OF THE ART EYE CARE TO BENEFIT THEIR PATIENTS AND COMMUNITIES. THIS GOAL IS ACCOMPLISHED BY CONTINUOUS OUTREACH, ADVOCACY AND EDUCATION FOR THE BENEFIT OF THEIR MEMBERS AND PATIENTS. THE WISCONSIN OPTOMETRIC ASSOCIATION SPONSORS 5 CONTINUING EDUCATION EVENTS EACH YEAR IN DIFFERENT PARTS OF THE STATE IN ORDER TO PROVIDE WISCONSIN DOCTORS OF OPTOMETRY THE MOST UP TO DATE INFORMATION IN EYE CARE. IN RECENT YEARS THERE HAS BEEN AN EMPHASIS PLACED ON COMMUNICATIONS, BOTH INTERNALLY WITH MEMBERS AND EXTERNALLY WITH THE PUBLIC. THIS INCLUDES INCREASED COMMUNICATION WITH MEDIA OUTLETS. THE WOA ALSO PLACES AN EMPHASIS ON BENEVOLENT EYE CARE PROGRAMS FOR CHILDREN SUCH AS VISION USA WHICH PROVIDES A NO COST EYE EXAM AND GLASSES TO CHILDREN OF LOW INCOME WORKING FAMILIES, A NATIONWIDE PROGRAM CALLED INFANTSEE WHICH PROVIDES A NO COST VISION ASSESSMENT FOR CHILDREN 6 MONTHS TO 1 YEAR IN AGE. FINALLY, THE WOA PROVIDES ADVOCACY SERVICES FOR MEMBERS IN THE AREAS OF GOVERNMENT RELATIONS AND THIRD PARTY PAYOR RELATIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>DR. BRITTANY BEERS AND DR. HAYDEN MATZ WORK AT THE PRACTICE THAT DR. RYAN AMES OWNS. DR. ANDREW NAHAS IS THE CHAIR OF THE OPTOMETRY DEPARTMENT AT GUNDERSON HEALTH AND DR. MARTIN WILLIAMSON AND DR. GREG HUTCHESON ARE ALSO EMPLOYED AT GUNDERSON HEALTH.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>DELEGATION OF MANAGEMENT DUTIES: EMPLOYEES CONDUCTING WOA BUSINESS AND PROVIDING SERVICES ARE EMPLOYED BY THEO CONSULTING AND MANAGEMENT, LLC. THE OWNER, MR. PETER THEO, HANDLES ALL HIRING, FIRING, SUPERVISING OF PERSONNEL AND ADVISES THE BOARD, WITH THE ASSISTANCE OF STAFF PERSON JOLEEN BREUNIG, IN CREATING AND EXECUTING A BUDGET EACH YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>MEMBERS OR STOCKHOLDERS: ACTIVE, LIFE AND RETIRED MEMBERS HAVE THE RIGHT TO VOTE. ALL MEMBERS OF THE ASSOCIATION WITH THE EXCEPTION OF HONORARY, STUDENT, AFFILIATE AND ASSOCIATE MEMBERS HAVE THE SAME RIGHTS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>ELECTING OF THE MEMBERS OF THE GOVERNING BODY: ALL MEMBERS OF THE ASSOCIATION WITH THE EXECPTION OF HONORARY AND STUDENT MEMBERS ARE ALLOWED TO VOTE FOR OFFICERS AND DIRECTORS AT THE ANNUAL BUSINESS MEETING HELD EACH SEPTEMBER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7B</FormAndLineReferenceDesc>
        <ExplanationTxt>DECISIONS OF THE GOVERNING BODY: SUGGESTED BYLAWS CHANGES AND THE USE OF RESERVE FUNDS BEYOND ONE YEAR MUST BE APPROVED BY A QUORUM AT THE ANNUAL BUSINESS MEETING HELD IN SEPTEMBER EACH YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>REVIEW OF FORM 990: MR. PETER THEO, EXECUTIVE VICE PRESIDENT, AND JOLEEN BREUNIG, ASSISTANT EXECUTIVE VICE PRESIDENT, REVIEW THE FORM 990 PRIOR TO IT BEING SIGNED AND SUBMITTED TO THE IRS, AS THEY HAVE THE MOST INTIMATE KNOWLEDGE OF THE FINANCES OF THE ASSOCIATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>ANNUALLY THE OFFICERS AND DIRECTORS REVIEW THE ORGANIZATION'S CONFLICT OF INTEREST POLICY AND THE OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE ANY CONFLICTS. EACH BOARD MEETING PROVIDES AN OPPORTUNITY TO ADDRESS CONFLICTS THROUGH SOCIETY PRESIDENT REPORTS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>NO DOCUMENTS AVAILABLE TO THE PUBLIC. DOCUMENTS ARE AVAILABLE TO MEMBERS OF THE ASSOCIATION UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>