2025-11-14T09:04:44+00:00 2024-12-31 440160260 Forvis Mazars LLP 312 Walnut Street Suite 3000 Cincinnati OH 45202 990 2024-01-01 250502660 GBU Financial Life GBUF 4128845100 4254 Saw Mill Run Boulevard Pittsburgh PA 15227 DOUGLAS A ULRICH VP/CONTROLLER 4128845100 2025-11-14 true Aaron Hershberger P00961884 5136218300 2025-10-31 2024 2025-03-06 01:10:19Z WILLIAM HUNT 4254 Saw Mill Run Boulevard Pittsburgh PA 15227 1352157288 false X WWW.GBU.ORG X 1892 PA LIFE INSURANCE, ANNUITIES, FRATERNAL ACTIVITIES AND OTHER BENEFITS TO MEMBERS OF THE SOCIETY. 8 7 128 198 0 6005 7245 708736959 790375423 194971248 215809484 18974 20331 903733186 1006212483 0 0 844892598 939061416 13496050 17584780 0 5347117 0 26907402 28809611 885296050 990802924 18437136 15409559 4426033902 4729123178 4123729413 4414691813 302304489 314431365 LIFE INSURANCE, ANNUITIES, FRATERNAL ACTIVITIES AND OTHER BENEFITS TO MEMBERS OF THE SOCIETY. false false LIFE INSURANCE, ANNUITIES, FRATERNAL ACTIVITIES AND OTHER BENEFITS TO MEMBERS OF THE SOCIETY. 0 false false false false false false false false false false true false false true true false true false false false false false false false false false false false false true false false false false false false false false false false false false false false false true true true false false true 20759 0 true 128 true false false false false false false false false false false false false X 8 7 false false false false true true false true true false true true true true true true true true true true false false X DOUGLAS ULRICH 4128845100 4254 SAW MILL BOULEVARD PITTSBURGH PA 152273344 WILLIAM W HUNT CEO / PRESIDENT 40.0 1.0 X X 965684 0 40629 CHRISTINA E MACKELLAR NATIONAL DIRECTOR 2.0 1.0 X 51055 0 0 DAVID E BEVINS NATIONAL DIRECTOR 2.0 1.0 X 45500 0 0 DAVID L PRINGLE NATIONAL DIRECTOR 2.0 1.0 X 75319 0 0 DONNA L BROPHY NATIONAL DIRECTOR - Term Ended 10/31/2024 2.0 1.0 X 35658 0 0 FRANK BRIA NATIONAL DIRECTOR - Term Started 11/1/2024 2.0 1.0 X 14500 0 0 JOHN B SCHMOTZER NATIONAL DIRECTOR - Term Ended 10/31/2024 2.0 1.0 X 36000 0 0 JOHN SWANICK NATIONAL DIRECTOR - Term Started 11/1/2024 2.0 1.0 X 15500 0 0 JOSEPH S BIELECKI NATIONAL DIRECTOR 2.0 1.0 X 42000 0 0 LEE ANN HAZI NATIONAL DIRECTOR / BOARD CHAIR 5.0 1.0 X 90000 0 0 ANTOINETTE L BLAIR VP / CORPORATE SECRETARY / HEAD OF HR & COMPILANCE 40.0 0.0 X 219025 0 11100 DEBORAH L MORGAN SVP / ADMINISTRATION 40.0 0.0 X 342038 0 37492 DOUGLAS A ULRICH CONTROLLER 40.0 0.0 X 255715 0 19873 LESLEY MANN EVP / CHIEF MARKETING OFFICER 40.0 0.0 X 566450 0 40116 MARK CLOUTIER EVP / CHIEF FINANCIAL OFFICER 40.0 0.0 X 508870 0 27445 WILLIAM LOMBARDI SVP / Chief Operating Officer 40.0 0.0 X 211459 0 14687 DAMIEN FEIKLOWICZ AVP / Business Intelligence 40.0 0.0 X 227692 0 17941 FRANK DILEO AVP / Investments 40.0 0.0 X 209896 0 28764 KIRK DIETRICH National Sales Manager 40.0 0.0 X 225143 0 32561 KYLE FULTON AVP / IT 40.0 0.0 X 235945 0 19557 RICARDO RODRIGUEZ AVP / New Business & Underwriting 40.0 0.0 X 223515 0 29442 4596964 0 319607 31 false true false CENTURION PRIVATE CAPITAL LLC 3660 PENSYLVANIA AVE WEIRTON WV 26002 PROFESSIONAL SERVICE 750416 SECURE MONEY ADVISORS LLC 504 S MAIN STREET SUITE 102 ZELIENOPLE PA 16063 PROFESSIONAL SERVICE 651916 AMERISERV FINANCIAL SERVICES 216 FRANKLIN STREET JOHNSTOWN PA 15907 PROFESSIONAL SERVICE 557616 SIRAK FINANCIAL SERVICES AGENCY INC 4700 DRESSLER RD NW CANTON OH 44718 PROFESSIONAL SERVICE 376144 MERRITT EDNER AGENCY INC 407 S MAIN STREET DUBOIS PA 15801 PROFESSIONAL SERVICE 374301 39 0 0 0 0 0 7245 0 7245 PREMIUMS & ANNUITIES 900099 786375865 786375865 0 0 MISCELLANEOUS 900099 3999558 3999558 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 790375423 215863688 0 0 215863688 0 0 0 0 0 0 0 0 545739 0 525408 0 20331 0 20331 0 0 20331 345365193 0 345419397 0 -54204 0 -54204 0 0 -54204 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1006212483 790375423 0 215829815 0 0 0 939061416 3666115 0 10404727 1390643 1134099 989196 0 207060 357357 0 5347117 1754508 0 689076 580908 553823 0 295717 139831 0 287141 0 0 3324156 273337 COMMISSIONS 18294128 REFUND TO MEMBERS 1141943 FRATERAL EXPENSES 759270 MISCELLANEOUS 151356 0 990802924 8909443 23707937 55687935 95292078 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6090303 3806904 2599524 2283399 4152657671 4194127059 0 0 0 0 206179329 413712705 4426033902 4729123178 1425937 3010127 0 0 102193 123694 0 0 0 0 0 0 0 0 0 0 4122201283 4411557992 4123729413 4414691813 0 0 0 0 X 0 0 0 0 302304489 314431365 302304489 314431365 4426033902 4729123178 X 15409559 4281 0 0 761704 -4048668 X false true true false 0 116431 116431 0 855762 770197 85565 0 3639440 1558037 2081403 0 1478670 1478670 0 0 0 0 0 2283399 Other non-invested assets 15703888 Derivative Investments 1541818 First mortgage loans on real estate 170940399 Policy loans 3228581 Investment income earned and uncollected 52456991 Company owned life insurance 55576872 Reinsurance recoverable 244984 Premiums earned and uncollected 25842 Other invested assets 113993330 413712705 Federal Income Taxes Amounts Retained as Agent 18315353 Asset Valuation Reserve 47133805 General Expenses and Other Liabilities 1635510 Liability For Deposit-Type Contracts 86725374 Life Policies and Contracts 4218500978 Policy and Contract Claims 32511308 Refunds Payable 1208000 Investment Clearing 5527664 4411557992 1005687075 0 0 0 0 0 1005687075 0 525408 525408 1006212483 990277516 0 0 0 -525408 -525408 990802924 0 0 0 990802924 Schedule D, Part XI, Line 4(b) Other revenues in form 990 not in audited financial statements RENTAL EXPENSES - 525408 Schedule D, Part XII, Line 2(d) Other expenses in audited financial statements not in form 990 RENTAL EXPENSES - -525408 X X true false false WILLIAM W HUNT CEO / PRESIDENT 614775 0 337554 0 13355 0 13800 0 26829 0 1006313 0 0 0 MARK CLOUTIER EVP / CHIEF FINANCIAL OFFICER 372794 0 115777 0 20299 0 0 0 27445 0 536315 0 0 0 LESLEY MANN EVP / CHIEF MARKETING OFFICER 411103 0 143680 0 11667 0 13032 0 27084 0 606566 0 0 0 DEBORAH L MORGAN SVP / ADMINISTRATION 254441 0 80375 0 7222 0 13800 0 23692 0 379530 0 0 0 DOUGLAS A ULRICH CONTROLLER 207422 0 38437 0 9856 0 9658 0 10215 0 275588 0 0 0 ANTOINETTE L BLAIR VP / CORPORATE SECRETARY / HEAD OF HR & COMPILANCE 189077 0 23655 0 6293 0 8761 0 2339 0 230125 0 0 0 WILLIAM LOMBARDI SVP / Chief Operating Officer 172739 0 15000 0 23720 0 0 0 14687 0 226146 0 0 0 KIRK DIETRICH National Sales Manager 128357 0 92158 0 4628 0 6939 0 25622 0 257704 0 0 0 FRANK DILEO AVP / Investments 176893 0 27938 0 5065 0 5595 0 23169 0 238660 0 0 0 DAMIEN FEIKLOWICZ AVP / Business Intelligence 181605 0 29968 0 16119 0 7695 0 10246 0 245633 0 0 0 KYLE FULTON AVP / IT 198290 0 33368 0 4287 0 7801 0 11756 0 255502 0 0 0 RICARDO RODRIGUEZ AVP / New Business & Underwriting 195998 0 21938 0 5579 0 7939 0 21503 0 252957 0 0 0 Form 990, Part VI, Line 6 Classes of members or stockholders MEMBERSHIP SHALL BE EXTENDED TO ANY PERSON IN ACCORDANCE WITH THE REQUIREMENTS AND LIMITATIONS SET FORTH IN THE CHARTER, THE BY-LAWS, AND THE RESOLUTIONS OF THE BOARD. Form 990, Part VI, Line 7a Members or stockholders electing members of governing body THE BOARD OF DIRECTORS ARE ELECTED BY THE MEMBERS OF THE SOCIETY. Form 990, Part VI, Line 11b Review of form 990 by governing body THE FORM 990 IS PREPARED AND REVIEWED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. MANAGEMENT REVIEWS A DRAFT OF THE FORM 990. THE FORM 990 IS PROVIDED TO GOVERNING BOARD FOR REVIEW PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE. Form 990, Part VI, Line 12c Conflict of interest policy EACH BOARD MEMBER IS REQUIRED TO SIGN THE CONFLICT OF INTEREST POLICY DISCLOSURE ANNUALLY. Form 990, Part VI, Line 15a Process to establish compensation of top management official THE CEO'S COMPENSATION IS DETERMINED BY THE COMPENSATION COMMITTEE, A COMMITTEE MADE UP OF MEMBERS OF THE BOARD OF DIRECTORS OF GBU FINANCIAL LIFE. THE COMMITTEE RECOMMENDS THE COMPENSATION TO THE ENTIRE BOARD OF DIRECTORS FOR APPROVAL. COMPENSATION ADJUSTMENTS ARE DETERMINED BY REVIEWING THE CEO TO EVALUATE GOALS ACHIEVED AND ACCOMPLISHMENTS MADE DURING THE PREVIOUS YEAR. COMPARABILITY DATA IS ALSO USED WHEN NEEDED. KEY EMPLOYEE'S (MANAGEMENT) ARE EVALUATED BY THE CEO TO DETERMINE COMPENSATION. COMPENSATION IS DETERMINED BY REVIEWING GOALS THE INDIVIDUAL ACHIEVED AND ACCOMPLISHMENTS MADE DURING THE PREVIOUS YEAR. COMPARABILITY DATA IS ALSO USED WHEN NEEDED. Form 990, Part VI, Line 15b Process to establish compensation of other employees THE CEO'S COMPENSATION IS DETERMINED BY THE COMPENSATION COMMITTEE, A COMMITTEE MADE UP OF MEMBERS OF THE BOARD OF DIRECTORS OF GBU FINANCIAL LIFE. THE COMMITTEE RECOMMENDS THE COMPENSATION TO THE ENTIRE BOARD OF DIRECTORS FOR APPROVAL. COMPENSATION ADJUSTMENTS ARE DETERMINED BY REVIEWING THE CEO TO EVALUATE GOALS ACHIEVED AND ACCOMPLISHMENTS MADE DURING THE PREVIOUS YEAR. COMPARABILITY DATA IS ALSO USED WHEN NEEDED. KEY EMPLOYEE'S (MANAGEMENT) ARE EVALUATED BY THE CEO TO DETERMINE COMPENSATION. COMPENSATION IS DETERMINED BY REVIEWING GOALS THE INDIVIDUAL ACHIEVED AND ACCOMPLISHMENTS MADE DURING THE PREVIOUS YEAR. COMPARABILITY DATA IS ALSO USED WHEN NEEDED. Form 990, Part VI, Line 19 Required documents available to the public THE ORGANIZATION MAKES ALL APPLICABLE DOCUMENTS AVAILABLE UPON REQUEST, DURING NORMAL OFFICE HOURS. Form 990, Part XI, Line 9 Other changes in net assets or fund balances Increase/(Decrease) in asset valuation reserve - -3912794; Net change in nonadmitted assets - 1228801; Change in pension benefit obligations - 663985; Adjustment to prior year surplus - -2028660; Total - -4048668; GBU FOUNDATION INC 4254 SAW MILL RUN BOULEVARD PITTSBURGH PA 15227 256076646 SCHOLARSHIPS PA 501(c)(3) 7 GBU true false true false false false false false false false false false false false true true false true false false GBU Foundation B 147765 Actual Amount