2025-07-31T12:10:17+00:00 2025-03-31 440160260 Forvis Mazars LLP 500 Ridgefield Court Asheville NC 28806 990 2024-04-01 626064769 Liberty Bowl Festival Association CO Liberty Bowl Venture Inc LIBE 9017957700 959 Ridgeway Loop 201 Memphis TN 38120 Perry Winstead Controller 9013691628 2025-07-31 true Amy Bibby P00445891 8282542254 2025-07-31 2024 2025-03-06 01:10:19Z Perry Winstead 959 Ridgeway Loop 201 Memphis TN 38120 11528871 false X HTTP://WWW.LIBERTYBOWL.ORG X 1967 TN Promote social/economic welfare of Mid-South & citizens; support mission of American Universities. 5 5 0 150 0 16900 19300 12209242 11030329 173949 161470 112879 64328 12512970 11275427 4850000 5550000 0 0 0 0 0 0 0 7662970 5725427 12512970 11275427 0 0 2114931 2083018 154388 122475 1960543 1960543 THE LIBERTY BOWL FESTIVAL ASSOCIATION IS HOST TO THE ANNUAL AUTOZONE LIBERTY BOWL NCAA COLLEGE FOOTBALL GAME AND RELATED EVENTS HELD ANNUALLY IN MEMPHIS, TN. THE CITY AND ITS CITIZENS ARE HOSTS TO GUESTS FROM AROUND THE COUNTRY AND TO A NATIONAL TELEVISION AUDIENCE. THE ASSOCIATION SPONSORS ATHLETIC, CULTURAL, CIVIC AND RELATED ACTIVITIES TO PROMOTE THE SOCIAL AND ECONOMIC WELFARE OF THE MID-SOUTH AND ITS CITIZENS. THE ASSOCIATION PROMOTES AND SUPPORTS THE MISSION OF AMERICAN UNIVERSITIES OF HIGHER EDUCATION. false false 7111782 5550000 11030329 The Liberty Bowl Festival Association is host to the annual AutoZone Liberty Bowl NCAA college football game and related events held annually in Memphis, TN. The city and its citizens are hosts to guests from around the country and to a national television audience. The association sponsors athletic, cultural, civic and related activities to promote the social and economic welfare of the mid-south and its citizens. The association promotes and supports the mission of American universities of higher education. 7111782 false false false false true false false false false false true false false false false true true false false false false false false false true false false true false false false false false false false false false false false false false false false false false false false false false false true 11 0 true 0 false false false false false false false false false false false false X 5 5 false true false false false false false true true false false false false false false false true true false false false false TN X X Liberty Bowl Venture Inc 9017957700 959 Ridgeway Loop Suite 201 Memphis TN 38120 X Becky Dinstuhl President 2.0 X X 0 0 0 Hugh Mallory Chairman 2.0 X X 0 0 0 Malvin Gipson Treasurer 2.0 X X 0 0 0 Shone Bynum Vice President 2.0 X X 0 0 0 Wayne Dowdle Secretary 2.0 X X 0 0 0 0 0 0 0 false false false 0 19300 19300 Game Ticket Sales 711300 3115805 3115805 Media 711300 4781276 4781276 PROG. LICENSES & recognition 711300 259600 259600 Sponsorships 711300 2597413 2597413 Premium Seating Charges 711300 203840 203840 72395 72395 0 0 11030329 161470 161470 0 0 0 0 317772 253444 64328 64328 0 0 0 0 0 11275427 11030329 0 225798 5550000 5550000 4133645 4133645 30000 30000 812479 812479 0 0 4875 4875 18055 18055 10336 10336 66329 66329 1386 1386 61405 61405 Other Operating Expenses 263587 263587 Officials/Game related expenses 208140 208140 Stadium Rent 115190 115190 0 0 0 0 11275427 7111782 4163645 0 1570005 2015630 500000 18800 0 0 0 0 7249 12297 82156 79865 3677 2291 0 0 34000 34000 2114931 2083018 154388 122475 0 0 0 0 154388 122475 X 1960543 1960543 1960543 1960543 2114931 2083018 0 0 X false true false false false true false 20415 18375 2040 5505 5254 251 56236 56236 0 2291 0 X 11275427 0 0 11275427 0 0 11275427 11275427 0 0 11275427 0 0 11275427 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote The Association has determined that it does not have any material uncertain tax positions at March 31, 2025. Formal Dinner 147800 147800 112917 Pregame Brunch 134925 134925 120500 1 35047 35047 20027 317772 317772 253444 253444 64328 false BIG 12 CONFERENCE INC 400 E JOHN CARPENTER FREEWAY Irving TX 75062 752604555 501(C)(3) 2600000 To support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year. Southeastern Conference 2201 Richard Arrington Jr Blvd N Birmingham AL 35203 630377461 501(C)(3) 2950000 To support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year. 2 0 Form 990, Part VI, Line 3 Delegation of management duties Liberty Bowl Festival Association has an agreement with Liberty Bowl Venture, Inc., located at 959 Ridgeway Loop, Suite 201, Memphis, TN 38120, for the operations and the management of the bowl. Liberty Bowl Venture, Inc. received compensation in accordance with the terms of this agreement. Form 990, Part VI, Line 11b Review of form 990 by governing body The tax return is currently reviewed by liberty bowl venture inc. Form 990, Part VI, Line 19 Required documents available to the public the organization makes its governing documents and financial statements available to the public in its office and upon request. Form 990, Part VIII, Line 2f Other Program Service Revenue Souvenirs - Total Revenue: 10, Related or Exempt Function Revenue: 10, Unrelated Business Revenue: , Revenue Excluded from Tax Under Sections 512, 513, or 514: ; Other - Total Revenue: 72385, Related or Exempt Function Revenue: 72385, Unrelated Business Revenue: , Revenue Excluded from Tax Under Sections 512, 513, or 514: ;