2025-02-18T12:17:43-06:00 2024-06-30 680037990 GILBERT CPAS 2880 GATEWAY OAKS DR STE 100 SACRAMENTO CA 95833 990 2023-07-01 820908936 VELOZ VELO 9167528510 400 CAPITOL MALL 900 SACRAMENTO CA 95814 JOSH D BOONE EXECUTIVE DIRECTOR 9167528510 2025-02-18 1 0 KEITH R GLEN P01317613 9166466464 2025-02-18 2023 2025-03-06 01:10:19Z JOSH D BOONE 400 CAPITOL MALL 900 SACRAMENTO CA 95814 2214381 0 X WWW.VELOZ.ORG X 2017 CA VELOZ IS A NONPROFIT ORGANIZATION THAT MAKES ELECTRIC VEHICLES FOR ALL A REALITY THROUGH ITS PROGRAMS TO INCREASE PUBLIC EDUCATION OF THE BENEFITS. 17 17 6 17 0 0 2817697 673320 1410833 1490000 2192 49105 89 1956 4230811 2214381 0 0 0 0 686759 859841 0 0 0 3708143 910994 4394902 1770835 -164091 443546 3540530 4255401 234689 506014 3305841 3749387 X VELOZ IS A UNIQUE PUBLIC-PRIVATE NONPROFIT DRIVING TOWARD 100% ZERO-EMISSION VEHICLES THROUGH STRATEGIC COMMUNICATIONS, UNPRECEDENTED COLLABORATIONS AND PURPOSEFUL CONVENING. 0 0 736005 1491956 FOR THIS FISCAL YEAR, VELOZ SUCCESSFULLY COMPLETED OUR CA-FOCUSED PUBLIC ELECTRIC VEHICLE EDUCATION PROGRAM CALLED ELECTRIC FOR ALL 'MYTHS BUSTING MYTHS'. THIS CAMPAIGN WAS DEVELOPED AT THE INTERSECTION OF HOLLYWOOD-STYLE ENTERTAINMENT AND BEST-IN-CLASS INFORMATION TO RAISE AWARENESS, BUST MYTHS AND PROVIDE DIRECT ACCESS TO COMPLIMENTARY TOOLS THAT WILL HELP THE PUBLIC MAKE THEIR NEXT EV PURCHASE AN EASY ONE. THE 2023-2024 PORTION OF MYTHS BUSTING MYTHS CAMPAIGN FOLLOWED IN THE FOOTSTEPS OF PAST CAMPAIGNS, WITH AN EVEN GREATER COMMITMENT TO REACHING PRIORITY COMMUNITIES (MINIMUM OF A 50% MEDIA BUY IN PRIORITY COMMUNITIES BASED ON CALEPA ENVIROSCREEN TOOL), A RENEWED FOCUS ON CONSUMER EDUCATION AND CREATIVE CONCEPTS DEVELOPED BASED ON YEARS OF CONSUMER RESEARCH. LAUNCHING A CAMPAIGN OF THIS MAGNITUDE TOOK SIGNIFICANT BEHIND-THE-SCENES WORK. THIS INCLUDED DEVELOPING THE CAMPAIGN CREATIVE AND MEDIA STRATEGY, MANAGING EIGHT COMMUNITY PARTNERS AS OUR COMMUNITY MESSENGERS, MANAGING TWO DIVERSITY, EQUITY, AND INCLUSION ADVISORS INTO THE CREATIVE PROCESS, WORKING WITH OUR CREATIVE AGENCY TO EXECUTE THE CAMPAIGN, FINETUNED VELOZ.ORG AND EXPANDED ELECTRICFORALL.ORG NATIONALLY TO PREPARE FOR INCREASED USE, HIRED A RESEARCH PARTNER TO HELP US TRACK THE CAMPAIGN'S IMPACT, SECURED IN-KIND ASSETS FOR PRODUCTION IN LOS ANGELES, WORKING TO IDENTIFY A TOP-TIER MEDIA COMPANY TO ENSURE OUR DIGITALLY FOCUSED CREATIVE ASSETS ARE PLACED ON THE APPROPRIATE PAID MEDIA CHANNELS, DATA IS RECORDED, CAMPAIGN IS OPTIMIZED OVER TIME AND THAT VELOZ OBTAINS THE MOST IMPACT AS POSSIBLE. THE CAMPAIGN RUNS RAN THROUGH DECEMBER 2023. VELOZ'S PUBLIC SUMMIT SERIES MEETINGS: THEY ARE A GATHERING POINT FOR ELECTRIC CAR STAKEHOLDERS AND VELOZ MEMBERS. VELOZ SUMMIT ATTENDEES INCLUDE REPRESENTATIONS FROM CALIFORNIA UTILITIES, TRANSPORTATION NETWORK COMPANIES, AUTONOMOUS ZEV COMPANIES, CHARGING INFRASTRUCTURE, AUTOMAKERS, VENTURE CAPITAL INVESTORS, NONPROFITS, GOVERNMENT, START-UPS, NEWS MEDIA, INTERNATIONAL EXPERTS AND MANY MORE. VELOZ HELD SUMMITS IN DECEMBER 2023 AND MARCH 2024. THE GOAL IS TO ADDRESS EV BARRIERS AND IDENTIFY SOLUTIONS TO ADVANCE THE ELECTRIC FOR ALL EV MOVEMENT. A TYPICAL VELOZ SUMMIT HAS 200-300 ATTENDEES. VELOZ DIGITAL DIALOGUES/WEBINARS: VELOZ WEBINARS WERE STANDOUTS IN THE CROWDED ONLINE ENGAGEMENT CATEGORY. BETWEEN JULY 2023 - JUNE 2024, VELOZ HELD 4 DIGITAL DIALOGUE WEBINARS THAT TYPICALLY HAVE 200-300 ATTENDEES. VELOZ ENHANCED IT'S CONVENING POWER BY HOSTING 1-2 INDUSTRY NETWORKING EVENTS TO STIMULATE RELATIONSHIP-BUILDING AND INCREASED ENGAGEMENT FROM THE EV ECOSYSTEM. VELOZ CONTINUED PUBLISHES A REGULAR THOUGHT-LEADERSHIP BLOG CALLED 'THE RIDE TO ZERO', PRODUCES A QUARTERLY EV MARKET REPORT, HOSTS THREE BOARD MEETINGS ANNUALLY AND MORE. TO LEARN MORE, VISIT WWW.VELOZ.ORG. VELOZ'S 2023-2024 ANNUAL REPORT WAS PUBLISHED AT THE FOLLOWING LINK IN DECEMBER 2024: HTTPS://WWW.VELOZ.ORG/RESOURCE/2023-2024-VELOZ-ANNUAL-REPORT/ 736005 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 6 1 0 0 0 0 0 0 0 0 0 0 0 0 X 17 17 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 1 0 0 CA X JOSH D BOONE 9167528510 400 CAPITOL MALL SUITE 900 SACRAMENTO CA 95814 CAROLINE CHOI CHAIR - DIRECTOR 1.00 X X 0 0 0 ANAND GOPAL VICE CHAIR - DIRECTOR 1.00 X X 0 0 0 ARNIE SOWELL TREASURER-SECRETARY - DIRECTOR 1.00 X X 0 0 0 ADAM GROMIS DIRECTOR 1.00 X 0 0 0 DAN LASHOF DIRECTOR 1.00 X 0 0 0 DAVID STRICKLAND DIRECTOR 1.00 X 0 0 0 CYNTHIA WILLIAMS DIRECTOR 1.00 X 0 0 0 TERRY TRAVIS DIRECTOR 1.00 X 0 0 0 MARY NICHOLS DIRECTOR 1.00 X 0 0 0 LINDA WHITE DIRECTOR 1.00 X 0 0 0 SAM ARONS DIRECTOR 1.00 X 0 0 0 ROBERT BAROSSA DIRECTOR 1.00 X 0 0 0 MIGUEL ROMERO DIRECTOR 1.00 X 0 0 0 SPENCER REEDER DIRECTOR 1.00 X 0 0 0 SARA RAFALSON DIRECTOR 1.00 X 0 0 0 MIKE DELANEY DIRECTOR 1.00 X 0 0 0 JESSE LEVINSON DIRECTOR 1.00 X 0 0 0 JOSH D BOONE PRESIDENT/EXECUTIVE DIRECTOR 40.00 X 193157 0 26776 LAKSHMI MRINALINI KRISHNA STRATEGIC PARTNERSHIPS DIRECTOR 40.00 X 174419 0 5104 JENNIFER NEWMAN COMMUNICATIONS DIRECTOR 40.00 X 135840 0 9698 503416 0 41578 3 0 1 0 SUPERCONDUCTOR LLC 447 S HEWITT STREET LOS ANGELS CA 90013 MARKETING SERVICES 1260000 1 673320 673320 MEMBERSHIP DUES 900099 1490000 1490000 1490000 49105 49105 OTHER INCOME 900099 1956 1956 1956 2214381 1491956 0 49105 214550 214550 563246 563246 14180 14180 10715 10715 57150 57150 18953 18953 37579 37579 15560 15560 33456 30137 3319 56849 44880 11969 47698 47698 27765 27765 116411 116411 4414 4414 ELECTRICFORALL.COM EXP 327888 327888 STRATEGIC PLANNING EXPE 204442 204442 CONSUMER AWARENESS EXPE 11000 11000 DEVELOPMENT AND GRANT W 1247 1247 7732 7732 1770835 736005 1034830 0 2135870 2888445 1033943 1083048 366667 279858 4050 4050 3540530 4255401 4820 9485 209167 465000 20702 31529 234689 506014 X 3280841 3664547 25000 84840 3305841 3749387 3540530 4255401 443546 0 X 0 1 X 0 0 X 2141880 3059554 3962720 4228619 2165276 15558049 2141880 3059554 3962720 4228619 2165276 15558049 541343 15016706 880 520 437 2192 49105 53134 15611183 0.96190 0.98050 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 ACCRUED VACATION 31529 31529 2214381 0 2214381 0 2214381 1770835 0 1770835 0 1770835 X X 0 0 0 0 0 0 0 0 0 JOSH D BOONE PRESIDENT/EXECUTIVE DIRECTOR 193157 0 0 0 0 0 5437 0 21339 0 219933 0 0 0 LAKSHMI MRINALINI KRISHNA STRATEGIC PARTNERSHIPS DIRECTOR 174419 0 0 0 0 0 5034 0 70 0 179523 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE BOARD SECRETARY AND TREASURER PRIOR TO BEING SIGNED AND FILED. FORM 990, PART VI, SECTION B, LINE 12C ON AN ANNUAL BASIS, VELOZ REQUIRES ITS BOARD DIRECTORS, OFFICERS, AND STAFF TO COMPLETE A CONFLICT OF INTEREST FORM. FORM 990, PART VI, SECTION B, LINE 15A BOARD CHAIR REVIEW AND BOARD REVIEW THE EXECUTIVE DIRECTOR'S COMPENSATION AND THIS PROCESS LAST OCCURRED IN 2023. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS AVAILABLE ON ORGANIZATION'S WEBSITE.