2025-07-31T11:37:30-05:00 2024-09-30 731413977 HOGANTAYLOR LLP 1225 N BROADWAY AVENUE SUITE 200 OKLAHOMA CITY OK 73103 990 2023-10-01 510165798 OKLAHOMA BEEF COUNCIL OKLA 4058403777 3140 W BRITTON ROAD SUITE B OKLAHOMA CITY OK 73120 HEATHER BUCKMASTER EXECUTIVE DIRECTOR 4058403777 2025-07-30 1 0 ASHLEY M FOGLE P01258800 4058482020 2025-07-30 2023 2025-03-06 01:10:19Z HEATHER BUCKMASTER 3140 W BRITTON ROAD SUITE B OKLAHOMA CITY OK 73120 5996449 0 X WWW.OKLABEEF.ORG X 1991 OK THE VISION FOR THE OKLAHOMA BEEF COUNCIL IS TO BE A POSITVE DIFFERENCE FOR OKLAHOMA'S FARMING AND RANCHING FAMILIES AND THE GREATER BEEF COMMUNITY. THE MISSION OF THE OKLAHOMA BEEF COUNCIL IS TO STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE. 9 9 5 15 0 0 0 0 4193308 5057664 34413 84492 4567 6169 4232288 5148325 0 0 0 0 364957 306081 0 0 0 3676257 4640195 4041214 4946276 191074 202049 1982735 2355621 572666 743503 1410069 1612118 X STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE. 0 0 390622 407067 THE OBC INVESTS IN NATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. FUNDING HELPS ENSURE BEEF CHECKOFF DOLLARS ARE INVESTED IN HIGH POPULATION CENTERS WHERE THE LARGEST BASE OF CONSUMERS LIVE. AS AN EXAMPLE, THE OBC HELPED FUND TWO INTEGRATED SUMMER DIGITAL MARKETING INITIATIVES IN KEY POPULATIONS CENTERS WHERE BEEF ADS WERE SEEN MORE THAN 20 MILLION TIMES ACROSS ALL DIGITAL PLATFORMS. FUNDING ALSO PROVIDED SUPPORT FOR STATE SERVICES SUCH AS DESIGN AND IT SERVICES FOR STATES WITH SMALLER BUDGETS. FINALLY, THE OBC PROVIDED FUNDING SUPPORT FOR BEEF QUALITY RESEARCH IN 2024. 199747 208156 OBC INVESTS IN THE UNITED STATES MEAT EXPORT FEDERATION, A CONTRACTOR TO THE BEEF CHECKOFF. THE BEEF EXPORT MARKET ADDS MORE THAN $400 PER HEAD TO THE PRICE OF FED CATTLE. IN 2024, OBC INVESTED IN RETAIL/FOODSERVICE PROMOTIONS AND EDUCATION PROGRAMS IN JAPAN, SOUTH KOREA, MEXICO AND AFRICA. AS AN EXAMPLE OF THESE EFFORTS IN JAPAN, THE US MEAT EXPORT FEDERATION, A CONTRACTOR TO THE BEEF CHECKOFF, CONDUCTED A ROADSHOW CAMPAIGN IN ALL 33 COSTCO OUTLETS SHOWCASING U.S. BEEF TO CONSUMERS VIA TASTING DEMONSTRATIONS AND PROMOTIONS HIGHLIGHTING A WIDE RANGE OF U.S. BEEF CUTS. THE ROADSHOW WHICH WAS MADE POSSIBLE WITH OKLAHOMA BEEF COUNCIL FUNDS, ACHIEVED REMARKABLE SUCCESS, WITH U.S. BEEF SALES EXCEEDING 707,000 LBS., A SUBSTANTIAL 91% INCREASE DURING THE PROMOTION PERIOD. 904136 942199 OKLAHOMA PROGRAMS ARE DESIGNED TO STRENGTHEN BEEF DEMAND IN OKLAHOMA. AS AN EXAMPLE, THE OBC FUNDED TWO E-COMMERCE PROMOTIONS DRIVING BEEF SALES WITH MAJOR RETAILERS LEADING TO MORE THAN $5 MILLION DOLLARS IN INCREMENTAL BEEF SALES. IN ADVERTISING, OBC PROMOTIONAL EFFORTS INCLUDED AN 11 MONTH DIGITAL MARKETING CAMPAIGN WITH A GOAL OF INSPIRING AND EDUCATING CONSUMERS IN OKLAHOMA ABOUT THE VALUE OF BEEF. WITH A STRONG EMPHASIS ON CONNECTED TV, THE OKLAHOMA BEEF COUNCIL SHOWED ADS ON LIVE SPORTS INCLUDING OKLAHOMA BOWL GAMES AND THE 2024 SUMMER GAMES IN PARIS. OVERALL, THE CAMPAIGN REACHED OKLAHOMA CONSUMERS 20 MILLION TIMES. IN ADDITION, OBC LAUNCHED ADVERTISING FOR THE BEEF CHECKOFF-FUNDED SPORTS NUTRITION GAME PLAN, A COMPREHENSIVE NUTRITION PROGRAM THAT HIGHLIGHTS BEEF AS THE PREMIER PROTEIN SOURCE FOR ATHLETES. WITH JUST ONE AD IN AN EMAIL NEWSLETTER, THE OBC SIGNED-UP 90 NEW COACHES, INTERESTED IN INTEGRATING THE SPORTS NUTRITION GAME PLAN INTO THEIR PROGRAMS. 3358840 3506411 AS A QUALIFIED STATE BEEF COUNCIL, THE OBC COLLECTS ASSESSMENTS OF WHICH FUNDS ARE PASSED THROUGH TO THE STATE OF ORIGIN AND FIFTY CENTS IS REMITTED TO THE CATTLEMENS BEEF BOARD FOR CONDUCTING NATIONAL AND INTERNATIONAL CHECKOFF PROGRAMS. IN 2024, A NEW CATTLE SALES COMPANY BEGIN REMITTING TO THE OKLAHOMA BEEF COUNCIL WITH ITS MOVE TO OKLAHOMA, WHICH SIGNFICIANTLY INCREASED REVENUE AND REMITTANCES. 3358840 3506411 4853345 0 0 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 1 5 1 0 0 0 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 OK X HEATHER BUCKMASTER 4058403777 3140 W BRITTON RD SUITE B OKLAHOMA CITY OK 73120 MELODY VARNER CHAIRMAN 2.00 X 0 0 0 LEANNE ROBISON VICE CHAIRMAN 2.00 X 0 0 0 CHUCK COFFEY SECTRETARY/TREASURER 2.00 X 0 0 0 RUSSELL BOLES MEMBER 2.00 X 0 0 0 NIKKI CALLISON MEMBER 2.00 X 0 0 0 JORDAN DAVIS COOK MEMBER 2.00 X 0 0 0 JESS KANE MEMBER 2.00 X 0 0 0 PAUL JACKSON MEMBER 2.00 X 0 0 0 ALAN JETT MEMBER 2.00 X 0 0 0 HEATHER BUCKMASTER EXECUTIVE DIRECTOR 40.00 X 110050 0 21473 110050 0 21473 1 0 0 0 0 ASSESSMENT REVENUE 900999 5057664 5057664 5057664 66632 66632 865984 848124 17860 17860 17860 RECOVERIES 900999 6169 6169 6169 5148325 5063833 0 84492 137613 112948 24665 130091 106778 23313 7192 5905 1287 12809 10514 2295 18376 15083 3293 425 348 77 91000 74870 16130 74800 72303 2497 276900 276900 19644 15617 4027 36035 29579 6456 59721 55565 4156 110171 110171 450 450 3788789 3788789 5406 4919 487 9288 7625 1663 HIGH POP/LOW CATTLE 70000 70000 EDUCATION 55256 55256 RETAIL FOOD SERVICE 21100 21100 BUYERS CARDS 6461 6461 14749 12164 2585 4946276 4853345 92931 0 428224 525755 983152 1198815 490201 579473 16796 24586 31277 25706 6501 5571 57861 21421 1982735 2355621 550822 721660 21844 21843 572666 743503 X 1410069 1612118 1410069 1612118 1982735 2355621 202049 0 X 0 1 X 1 0 1 1 0 3851 3851 0 27426 21855 5571 5571 LEASE LIABILITY 21843 21843 1789485 0 1789485 3358840 3358840 5148325 1587436 0 1587436 3358840 3358840 4946276 PART XI, LINE 4B - OTHER ADJUSTMENTS: REMITTANCE TO AFFILIATES REPORTED AS CONTRA REVENUE ON AUDIT REPORT 3,358,840. PART XII, LINE 4B - OTHER ADJUSTMENTS: REMITTANCE TO AFFILIATES REPORTED AS CONTRA REVENUE ON AUDIT REPORT 3,358,840. FORM 990, PART VI, SECTION A, LINE 7A OKLAHOMA SECRETARY OF AGRICULTURE HAS THE POWER THROUGH A SELECTION PROCESS TO APPOINT TWO MEMBERS TO ITS BOARD. ADDITIONAL MEMBERS ARE APPOINTED BY OCA, OK FARM BUREAU, AFR, OCW, LMA AND DAIRY. FORM 990, PART VI, SECTION B, LINE 11B THE OBC EMAILS THE 990 TO ALL BOARD MEMBERS AND THEN THE BOARD REVIEWS IT FOR APPROVAL AT ITS QUARTERLY MEETING. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS AND STAFF ARE REQUIRED TO FILL OUT AN ANNUAL DISCLOSURE FORM. FORM 990, PART VI, SECTION B, LINE 15 BOARD REVIEWS EXECUTIVE DIRECTOR AND EXECUTIVE DIRECTOR REVIEWS KEY EMPLOYEES OF THE ORGANIZATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ALL APPLICABLE DISCLOSURES (FORM 990, AUDITED FINANCIAL STATEMENTS) AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.