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        <RelatedOrExemptFuncIncomeAmt>142500</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>OTHER ADVERTISING</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>140290</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>29550</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>110740</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>77758</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>77758</RelatedOrExemptFuncIncomeAmt>
      </TotalOthProgramServiceRevGrp>
      <TotalProgramServiceRevenueAmt>5917495</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>253936</TotalRevenueColumnAmt>
        <ExclusionAmt>253936</ExclusionAmt>
      </InvestmentIncomeGrp>
      <OtherRevenueMiscGrp>
        <Desc>MISCELLANEOUS</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>14800</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>14800</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueTotalAmt>14800</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>6186231</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>5668640</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>263655</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>253936</ExclusionAmt>
      </TotalRevenueGrp>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>272033</TotalAmt>
      </CompCurrentOfcrDirectorsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>915778</TotalAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>41980</TotalAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>172638</TotalAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>94908</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>1913</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>15555</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>101656</TotalAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>3459056</TotalAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>92411</TotalAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>155881</TotalAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
        <TotalAmt>125503</TotalAmt>
      </OccupancyGrp>
      <TravelGrp>
        <TotalAmt>12838</TotalAmt>
      </TravelGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>153583</TotalAmt>
      </ConferencesMeetingsGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>82140</TotalAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>27906</TotalAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>PRINTING AND PUBLICATIO</Desc>
        <TotalAmt>225068</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>HOTEL EXCISE TAX ADMIN</Desc>
        <TotalAmt>118049</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>VISITOR CENTER EXPENSES</Desc>
        <TotalAmt>23816</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>MISCELLANEOUS</Desc>
        <TotalAmt>19207</TotalAmt>
      </OtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>6111919</TotalAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>31849</BOYAmt>
        <EOYAmt>21316</EOYAmt>
      </CashNonInterestBearingGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>4391122</BOYAmt>
        <EOYAmt>4319547</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <AccountsReceivableGrp>
        <BOYAmt>2359627</BOYAmt>
        <EOYAmt>2443764</EOYAmt>
      </AccountsReceivableGrp>
      <InventoriesForSaleOrUseGrp>
        <BOYAmt>6984</BOYAmt>
        <EOYAmt>10945</EOYAmt>
      </InventoriesForSaleOrUseGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>56014</BOYAmt>
        <EOYAmt>50662</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipCostOrOtherBssAmt>2026738</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>1543984</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>424885</BOYAmt>
        <EOYAmt>482754</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>7708</BOYAmt>
        <EOYAmt>6808</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>7278189</BOYAmt>
        <EOYAmt>7335796</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>222413</BOYAmt>
        <EOYAmt>164469</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>429987</BOYAmt>
        <EOYAmt>471226</EOYAmt>
      </DeferredRevenueGrp>
      <OtherLiabilitiesGrp>
        <BOYAmt>1000</BOYAmt>
        <EOYAmt>1000</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>653400</BOYAmt>
        <EOYAmt>636695</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>6624789</BOYAmt>
        <EOYAmt>6699101</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>6624789</BOYAmt>
        <EOYAmt>6699101</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>7278189</BOYAmt>
        <EOYAmt>7335796</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>74312</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <BuildingsGrp>
        <OtherCostOrOtherBasisAmt>1577804</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>1219856</DepreciationAmt>
        <BookValueAmt>357948</BookValueAmt>
      </BuildingsGrp>
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>437684</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>324128</DepreciationAmt>
        <BookValueAmt>113556</BookValueAmt>
      </EquipmentGrp>
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>11250</OtherCostOrOtherBasisAmt>
        <BookValueAmt>11250</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>482754</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>SECURITY DEPOSIT</Desc>
        <Amt>1000</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>1000</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <TotalRevEtcAuditedFinclStmtAmt>6271231</TotalRevEtcAuditedFinclStmtAmt>
      <DonatedServicesAndUseFcltsAmt>85000</DonatedServicesAndUseFcltsAmt>
      <RevenueNotReportedAmt>85000</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>6186231</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>6186231</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>6196919</TotExpnsEtcAuditedFinclStmtAmt>
      <DonatedServicesUseFcltsAmt>85000</DonatedServicesUseFcltsAmt>
      <ExpensesNotReportedAmt>85000</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>6111919</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>6111919</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION ADOPTED THE PROVISIONS OF FASB ASC 740, RELATED TO ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THE ORGANIZATION RECOGNIZES THE BENEFITS OR LIABILITY ASSOCIATED WITH A TAX POSITION DURING THE PERIOD WHICH, BASED ON ALL AVAILABLE EVIDENCE, MANAGEMENT BELIEVES IT IS "MORE LIKELY THAN NOT" (GREATER THAN FIFTY PERCENT PROBABILITY) THAT THE POSITION WILL BE SUSTAINED UPON EXAMINATION, INCLUDING THE RESOLUTION OF APPEALS OR LITIGATION PROCESSES, IF ANY. THE PORTION OF THE BENEFITS ASSOCIATED WITH INCOME TAX POSITIONS CLAIMED ON INCOME TAX RETURNS THAT DOES NOT MEET THE ABOVE THRESHOLD IS REFLECTED AS A LIABILITY FOR UNCERTAIN TAX POSITIONS IN THE STATEMENT OF FINANCIAL POSITION. ANY INTEREST AND PENALTIES ASSOCIATED WITH UNCERTAIN TAX POSITIONS (THOSE NOT MEETING THE FIFTY PERCENT PROBABILITY THRESHOLD) ARE RECORDED IN THE STATEMENT OF ACTIVITIES AND CHANGE IN NET ASSETS AND ANY RELATED ACCRUAL IS RECOGNIZED ON THE STATEMENT OF FINANCIAL POSITION. TAX POSITIONS THAT ARE OTHER THAN ROUTINE BUSINESS TRANSACTIONS ARE REEVALUATED ON AN ANNUAL BASIS FOR BOTH POTENTIAL RECOGNITION AND DERECOGNITION. MANAGEMENT IS NOT AWARE OF ANY UNCERTAIN TAX POSITIONS TAKEN BY THE ORGANIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>PENNSYLVANIA DUTCH TOURIST BUREAU 23-1610907 ASSOCIATED WITH INCOME TAX POSITIONS CLAIMED ON INCOME TAX RETURNS THAT DOES NOT MEET THE ABOVE THRESHOLD IS REFLECTED AS A LIABILITY FOR UNCERTAIN TAX POSITIONS IN THE STATEMENT OF FINANCIAL POSITION. ANY INTEREST AND PENALTIES ASSOCIATED WITH UNCERTAIN TAX POSITIONS (THOSE NOT MEETING THE FIFTY PERCENT PROBABILITY THRESHOLD) ARE RECORDED IN THE STATEMENT OF ACTIVITIES AND CHANGE IN NET ASSETS AND ANY RELATED ACCRUAL IS RECOGNIZED ON THE STATEMENT OF FINANCIAL POSITION. TAX POSITIONS THAT ARE OTHER THAN ROUTINE BUSINESS TRANSACTIONS ARE REEVALUATED ON AN ANNUAL BASIS FOR BOTH POTENTIAL RECOGNITION AND DERECOGNITION. MANAGEMENT IS NOT AWARE OF ANY UNCERTAIN TAX POSITIONS TAKEN BY THE ORGANIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS APPROXIMATELY 497 PARTNERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE 990 IS DISTRIBUTED TO EACH BOARD MEMBER FOR REVIEW, DISCUSSION, AND APPROVAL AT A DESIGNATED BOARD MEETING PRIOR TO FILING THE 990.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>ALL BOARD MEMBERS MUST SIGN A CONFLICT OF INTEREST STATEMENT BEFORE BEGINNING THEIR TERM. THE BOARD OF DIRECTORS REGULARLY REVIEWS TO ENSURE THAT THERE ARE NO CONFLICTS OF INTEREST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE DIRECTOR IS HIRED BY THE BOARD OF DIRECTORS. THE EXECUTIVE DIRECTOR'S SALARY IS DETERMINED BY THE BOARD OF DIRECTORS BY USING COMPARABLE DATA AND OTHER RELEVANT INFORMATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C:</FormAndLineReferenceDesc>
        <ExplanationTxt>THERE HAVE BEEN NO CHANGES FROM THE PREVIOUS YEAR. THE BOARD OF DIRECTORS ASSUMES RESPONSIBILITY FOR THE AUDIT OF THE FINANCIAL STATEMENTS AND THE SELECTION OF AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTANT.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>