2024-11-12T17:45:40-06:00 2023-12-31 410746749 CLIFTONLARSONALLEN LLP 200 EAST WASHINGTON STREET APPLETON WI 549115481 990 2023-01-01 391727622 APPLETON DOWNTOWN INC APPL 9209549112 333 W COLLEGE AVE STE 100 APPLETON WI 54911 JENNIFER STEPHANY EXECUTIVE DIRECTOR 9209549112 2024-11-12 1 0 MICHAEL VANDENHOGEN P00499282 9207318111 2024-11-12 2023 2024-10-15 13:58:12Z JENNIFER STEPHANY 333 W COLLEGE AVE STE 100 APPLETON WI 54911 1015456 0 X WWW.APPLETONDOWNTOWN.ORG X 1991 WI TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE. 15 15 9 63 0 0 506579 558928 405796 407049 4 6708 19958 18431 932337 991116 0 0 69246 57747 293615 320959 0 0 0 508291 555071 871152 933777 61185 57339 879739 842172 456906 377331 422833 464841 X OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE. 0 0 DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 86 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 14 FREE LIVE SHOWS. WE HOSTED A NEW EVENT CALLED NIGHT MARKET AND IT WAS ALSO FREE TO ATTEND FEATURING CULUTRAL PERFORMANCES, ARTISTIC EXPERIENCES, LIVE MUSIC, VENDORS AND FOOD. OUR EVENTS INCLUDED A VARIETY OF WALKING CULINARY EVENTS INCLUDING DEATH BY CHOCOLATE, SOUP WALK, CULTURAL CUISINE WALK, CRAFT BEER WALK, WINE WALK, AND CAFE WALK. THESE EVENTS ARE DESIGNED TO GET PEOPLE MOVING AROUND THE DISTRICT AND VISIT VENUES. OUR EFFORTS IN DISTRICT MARKETING ARE FOCUSED ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 183,287 VISITS, FACEBOOK WITH 24,000 LIKES, GROWING ENGAGEMENT OF 230,921 AND INSTAGRAM WITH 8,200 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 12,000 OF THEM TO VISITORS AND LOCAL RESIDENCE, EXPENSE OF $7475. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT. $75,965 OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING. A STORYOLOGY PROCESS WAS COMPLETED WITH A2Z DESIGN AGENCY $11,000. A TOTAL OF $110,903 WAS INVESTED IN MARKETING AND PRINTING. THE DOWNTOWN GUIDE AND SMALL BUSINESS SATURDAY ATTRACT COOPERATIVE INVESTMENT OF $28,625 FROM DOWNTOWN BUSINESSES AND SPONSORS. WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2023 THE BID DISTRIBUTED $31,248 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $7900 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. THE BID MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $6490 WAS DISTRIBUTED FOR MARKETING SUPPORT, ALSO BID FUNDED. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO SUPPORTED A NEW RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE CITY'S COMPREHENSIVE PLAN. OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2023, THE PROGRAM PROVIDED 612 HOURS OF SIDEWALK CLEANING SERVICE, WITH 131 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 246 HOURS OF ADDITIONAL CLEANING SERVICES INCLUDING GRAFFITI REMOVAL. WE ALSO PROVIDE THE FLOWERS FOR THE SIDEWALK PLANTERS, EDISON LIGHTS AT THE INTERSECTIONS, AND LIGHTS IN HOUDINI PLAZA. THE PROGRAM IS BID SUPPORTED.WE PROVIDE A GIFT CERTIFICATE PROGRAM FOR THE DOWNTOWN. 2295 CERTIFICATES WERE SOLD WITH A TOTAL VALUE OF $67,369.IN PARTNERSHIP WITH VALLEY TRANSIT WE SUPPORT THE DOWNTOWN TROLLEY IN DOWNTOWN AND THE RIVERFRONT. IN 2023 WE WERE AWARDED A GRANT FROM THE CONVENTION AND VISITORS BUREAU TO FUND OUR PORTION OF THE TROLLEY. ADDITIONAL EXPENDITURE WAS FOR THE PUBLIC BROCHURE. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 23 0 9 1 0 0 0 0 1 1 0 0 0 X 15 15 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 0 X JENNIFER STEPHANY 9209549112 333 W COLLEGE AVE STE 100 APPLETON WI 54911 MADERA ALLEN DIRECTOR 0.50 0.50 X 0 0 0 LYSSA KING PRESIDENT 2.00 1.00 X X 0 0 0 NATALIE KLIKA DIRECTOR 1.00 1.00 X 0 0 0 TOM KLISTER TREASURER 1.50 0.50 X X 0 0 0 KOLBY KNUTH SECRETARY 1.50 0.50 X X 0 0 0 STEVE LONSWAY VICE PRESIDENT 1.50 0.50 X X 0 0 0 KARA MANUEL DIRECTOR 1.50 0.50 X 0 0 0 LAURA VARGOSKO PAST PRESIDENT 2.50 1.00 X X 0 0 0 KEVIN WIRTH DIRECTOR 0.50 0.50 X 0 0 0 TODD HEID DIRECTOR 1.50 1.00 X 0 0 0 JEFF GEIGER DIRECTOR 1.50 0.50 X 0 0 0 KYLE FRITZ DIRECTOR 1.00 0.50 X 0 0 0 AMANDA FURMAN DIRECTOR 0.50 0.50 X 0 0 0 BRI KAPHEIM DIRECTOR 0.50 0.50 X 0 0 0 MATT REHBEIN DIRECTOR 2.00 0.50 X 0 0 0 JENNIFER STEPHANY EXECUTIVE DIRECTOR 35.00 10.00 X 92728 0 2840 92728 0 2840 0 0 0 0 0 27600 244885 286443 558928 CONCERTS IN THE PARK 711300 213123 213123 FARMERS MARKET 711300 51858 51858 OCTOBERFEST 711300 30404 30404 NIGHT MARKET 711300 27700 27700 MEMBERSHIPS 711300 11775 11775 72189 72189 407049 6708 6708 28846 27600 24340 4506 4506 UNREDEEMED GIFT CERTIF 711300 13925 13925 13925 991116 420974 0 11214 57747 89568 202496 4014 38 24843 28598 55745 111340 18936 56498 2262 4343 4039 8397 EVENT SUPPLIES 253671 DUES & SUBSCRIPTIONS 7011 PARKING 3656 BAD DEBTS 575 933777 481233 198890 77426 384134 124988 126575 58723 17100 9418 34349 26753 10559 7596 126810 98459 879739 842172 45533 31509 40875 675 150000 150000 220498 195147 456906 377331 X 350194 407533 72639 57308 422833 464841 879739 842172 57339 -15331 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 34349 26753 7596 7596 RIGHT-OF-USE ASSETS 98459 98459 UNREDEEMED GIFT CERTIFICATES 98826 LEASE LIABILITY 96321 195147 GOLF OUTING 28356 11550 16806 7596 2313 1022 ANNUAL AWARDS 28090 16050 12040 600 8145 2550 2114 56446 27600 28846 8196 10458 2550 3136 24340 4506 FORM 990, PART VI, SECTION A, LINE 6 ANY BUSINESS OR INDIVIDUAL DESIRING TO PROMOTE THE ORGANIZATION IS ELIGIBLE FOR MEMBERSHIP AND SHALL PAY MEMBERSHIP DUES. EACH MEMBER IS ENTITLED TO ONE VOTE AT ANY REGULAR OR SPECIAL MEETING OF THE ORGANIZATION. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. MEMBERS DO NOT SHARE IN THE INCOME OF THE ORGANIZATION OR THE NET ASSETS UPON THE ORGANIZATION'S DISSOLUTION. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS SHALL BE ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. ALL MEMBERS OF THE BOARD SHALL BE MEMBERS IN GOOD STANDING OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7B BYLAWS MAY BE ADOPTED EITHER BY THE MEMBERS OR THE BOARD OF DIRECTORS, BUT NO BYLAWS ADOPTED BY THE MEMBERS SHALL BE AMENDED OR REPEALED BY THE DIRECTORS, UNLESS THE BYLAWS ADOPTED BY THE MEMBERS SHALL HAVE CONFERRED SUCH AUTHORITY BE SUBJECT TO AMENDMENT OR REPEAL BY THE MEMBERS AS WELL AS BY THE DIRECTORS. FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT, TREASURER AND EXECUTIVE DIRECTOR REVIEW A DRAFT OF THE 990 AFTER IT IS PREPARED BY A CPA FIRM. AFTER THE DRAFT IS APPROVED BY THE DIRECTOR AND TREASURER, THIS DRAFT COPY IS PROVIDED TO EACH BOARD MEMBER FOR FURTHER COMMENTS. WHEN ALL COMMENTS HAVE BEEN ADDRESSED IT IS THEN OFFICIALLY FILED. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: A. HAS RECEIVED A COPY OF THE CONFLICTS OF INTEREST POLICY, B. HAS READ AND UNDERSTANDS THE POLICY, C. HAS AGREED TO COMPLY WITH THE POLICY, AND D. UNDERSTANDS APPLETON DOWNTOWN INC IS NONPROFIT AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMLPISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSES. FORM 990, PART VI, SECTION B, LINE 15A APPLETON DOWNTOWN INC. EXECUTIVE DIRECTOR COMPENSATION IS DETERMINED ANNUALLY WITH THE FOLLOWING PROCESS: A PERFORMANCE REVIEW IS CONDUCTED BY THE PRESIDENT OF THE BOARD WITH INCLUSION OF EXECUTIVE COMMITTEE MEMBERS, BASED ON MEASUREMENTS OF SUCCESS ESTABLISHED ANNUALLY FOR THE ORGANIZATIONS ADOPTED GOALS AND OBJECTIVES. COMPENSATION DATA IS CONSULTED IF NEEDED USING THE FOX CITIES CHAMBER OF COMMERCE ANNUAL WAGE SURVEY. THE EXECUTIVE DIRECTOR IS INCLUDED IN THE REVIEW DISCUSSION AT THE OCTOBER EXECUTIVE COMMITTEE MEETING AND MINUTES ARE RECORDED. THE ORGANIZATION DOES NOT COMPENSATE ANY OTHER OFFICERS OR KEY EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. CREATIVE DOWNTOWN APPLETON INC 333 W COLLEGE AVE STE 100 APPLETON WI 54911 471568601 ENHANCE CULTURAL ENVIRONMENT OF DOWNTOWN APPLETON WI 501(C)(3) LINE 7 APPLETON DOWNTOWN INC 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 1 0 0