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      <CntrctRcvdGreaterThan100KCnt>4</CntrctRcvdGreaterThan100KCnt>
      <ProgramServiceRevenueGrp>
        <Desc>OCCUPANCY TAX INCOME</Desc>
        <BusinessCd>561499</BusinessCd>
        <TotalRevenueColumnAmt>7129626</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>7129626</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>ADVERTISING FEE INCOME</Desc>
        <BusinessCd>561499</BusinessCd>
        <TotalRevenueColumnAmt>22781</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>22781</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>7152407</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
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        <RelatedOrExemptFuncIncomeAmt>228305</RelatedOrExemptFuncIncomeAmt>
      </InvestmentIncomeGrp>
      <OtherRevenueMiscGrp>
        <Desc>MISCELLANEOUS INCOME</Desc>
        <BusinessCd>561499</BusinessCd>
        <TotalRevenueColumnAmt>7028</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>7028</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueMiscGrp>
        <Desc>ITEM FOR RESALE</Desc>
        <BusinessCd>561499</BusinessCd>
        <TotalRevenueColumnAmt>3529</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3529</RelatedOrExemptFuncIncomeAmt>
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      <OtherRevenueTotalAmt>10557</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>7391269</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>7391269</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>0</ExclusionAmt>
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      <OtherSalariesAndWagesGrp>
        <TotalAmt>1334631</TotalAmt>
        <ProgramServicesAmt>1134436</ProgramServicesAmt>
        <ManagementAndGeneralAmt>200195</ManagementAndGeneralAmt>
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      <PensionPlanContributionsGrp>
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        <ProgramServicesAmt>170791</ProgramServicesAmt>
        <ManagementAndGeneralAmt>30140</ManagementAndGeneralAmt>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>173099</TotalAmt>
        <ProgramServicesAmt>147134</ProgramServicesAmt>
        <ManagementAndGeneralAmt>25965</ManagementAndGeneralAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>99114</TotalAmt>
        <ProgramServicesAmt>84247</ProgramServicesAmt>
        <ManagementAndGeneralAmt>14867</ManagementAndGeneralAmt>
      </PayrollTaxesGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>30472</TotalAmt>
        <ProgramServicesAmt>25901</ProgramServicesAmt>
        <ManagementAndGeneralAmt>4571</ManagementAndGeneralAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>1731292</TotalAmt>
        <ProgramServicesAmt>1471598</ProgramServicesAmt>
        <ManagementAndGeneralAmt>259694</ManagementAndGeneralAmt>
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      <OfficeExpensesGrp>
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        <ProgramServicesAmt>59586</ProgramServicesAmt>
        <ManagementAndGeneralAmt>10515</ManagementAndGeneralAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>25586</TotalAmt>
        <ProgramServicesAmt>21748</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3838</ManagementAndGeneralAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
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        <ProgramServicesAmt>15013</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2649</ManagementAndGeneralAmt>
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      <InterestGrp>
        <TotalAmt>16777</TotalAmt>
        <ProgramServicesAmt>14260</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2517</ManagementAndGeneralAmt>
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      <DepreciationDepletionGrp>
        <TotalAmt>285143</TotalAmt>
        <ProgramServicesAmt>242372</ProgramServicesAmt>
        <ManagementAndGeneralAmt>42771</ManagementAndGeneralAmt>
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      <InsuranceGrp>
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        <ProgramServicesAmt>15460</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2728</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
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        <ProgramServicesAmt>837627</ProgramServicesAmt>
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      <OtherExpensesGrp>
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        <ProgramServicesAmt>547658</ProgramServicesAmt>
        <ManagementAndGeneralAmt>96644</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>COLLATERAL PRODUCTION/B</Desc>
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        <ProgramServicesAmt>374751</ProgramServicesAmt>
        <ManagementAndGeneralAmt>66133</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>ADMINISTRATION FEE</Desc>
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      <TotalFunctionalExpensesGrp>
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        <ProgramServicesAmt>5465591</ProgramServicesAmt>
        <ManagementAndGeneralAmt>964516</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
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        <EOYAmt>556027</EOYAmt>
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      <LandBldgEquipBasisNetGrp>
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      <TotalLiabilitiesGrp>
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        <EOYAmt>2111399</EOYAmt>
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      <OrgDoesNotFollowFASB117Ind>X</OrgDoesNotFollowFASB117Ind>
      <CapStkTrPrinCurrentFundsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
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        <EOYAmt>243305</EOYAmt>
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        <EOYAmt>6307835</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
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        <EOYAmt>6551140</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
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        <EOYAmt>8662539</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>961162</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <DepreciationAmt>168413</DepreciationAmt>
        <BookValueAmt>173250</BookValueAmt>
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      <EquipmentGrp>
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        <DepreciationAmt>146174</DepreciationAmt>
        <BookValueAmt>63747</BookValueAmt>
      </EquipmentGrp>
      <OtherLandBuildingsGrp>
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        <DepreciationAmt>90561</DepreciationAmt>
        <BookValueAmt>6308</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>243305</TotalBookValueLandBuildingsAmt>
      <OtherAssetsOrgGrp>
        <Desc>DEFERRED OUTFLOW OF RESOURCES</Desc>
        <BookValueAmt>451018</BookValueAmt>
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      <OtherAssetsOrgGrp>
        <Desc>RIGHT TO USE LEASES ASSETS NET OF AMORTIZATION</Desc>
        <BookValueAmt>1090023</BookValueAmt>
      </OtherAssetsOrgGrp>
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        <Desc>NET PENSION LIABILITY</Desc>
        <Amt>623895</Amt>
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      <OtherLiabilitiesOrgGrp>
        <Desc>DEFERRED INFLOWS OF RESOURCES</Desc>
        <Amt>56137</Amt>
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      <OtherLiabilitiesOrgGrp>
        <Desc>LEASE OBLIGATIONS</Desc>
        <Amt>1112755</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>1792787</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueNotReportedAmt>0</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>7391269</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>7391269</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>6430107</TotExpnsEtcAuditedFinclStmtAmt>
      <ExpensesNotReportedAmt>0</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>6430107</ExpensesSubtotalAmt>
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      <TotalExpensesPerForm990Amt>6430107</TotalExpensesPerForm990Amt>
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        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS ADOPTED ASC 740-10, EFFECTIVE FOR AUDIT YEARS ENDING AFTER DECEMBER 15, 2009, AS IT RELATES TO UNCERTAIN TAX POSITIONS FOR THE YEARS ENDED JUNE 30, 2024 AND HAS EVALUATED ITS TAX POSITIONS FOR ALL OPEN TAX YEARS. THE ORGANIZATION IS NOT CURRENTLY UNDER AUDIT NOR HAS THE ORGANIZATION BEEN CONTACTED BY THE INTERNAL REVENUE SERVICE. BASED ON THE EVALUATION OF THE ORGANIZATIONS TAX POSITIONS, MANAGEMENT BELIEVES ALL POSITIONS TAKEN WOULD BE UPHELD UNDER AN EXAMINATION. THEREFORE, NO PROVISION FOR THE EFFECTS OF UNCERTAIN TAX POSITIONS HAVE BEEN RECORDED FOR THE YEARS ENDED JUNE 30, 2024.</ExplanationTxt>
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      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DONNA CARPENTER</PersonNm>
        <TitleTxt>PRESIDENT/CEO</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
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        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>29539</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>202734</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JOHN MILLS</PersonNm>
        <TitleTxt>EX. VICE PRESIDENT FINANCE</TitleTxt>
        <BaseCompensationFilingOrgAmt>133570</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>24961</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>158531</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>MICHEAL BONOFFSKI</PersonNm>
        <TitleTxt>SR VP MARKETING</TitleTxt>
        <BaseCompensationFilingOrgAmt>126578</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>23437</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>150015</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>GREG WALTER</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; EXC VP -GENERAL MGR - CHARLOTTE MOTOR SPEEDWAY</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION HAS A MARKETING AGREEMENT AND EVENT SPONSORSHIP WITH CHARLOTTE MOTOR SPEEDWAY. THE ORGANIZATION PAID CHARLOTTE MOTOR SPEEDWAY $269,467 DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>OWEN PARKER</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; GENERAL MANAGER HILTON GARDEN INN</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID HILTON GARDEN INN $4,869 FOR SPONSORSHIP OF GROUP MEETINGS DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>STEVE STEINBACHER</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; OWNER OF CABARRUS BREWING</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID CABARRUS BREWING $102 FOR EVENTS DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>ALISON PALADINO</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; MEMBERSHIP DIRECTOR FOR CABARRUS CHAMBER OF COMMERCE</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID CABARRUS COUNTY CHAMBER OF COMMERCE $2,160 FOR MEMBERSHIP AND EVENTS DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>ANGELA BROWN</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; GENERAL MGR OF GREAT WOLF LODGE</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID GREAT WOLF LODGE $6,181 FOR SPONSORSHIP OF GROUP SPONSORSHIP AND TRAVEL WRITERS DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>VINAY PATEL</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; EXECUTIVE OF SREE HOTELS</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID SREE HOTELS $12,545 FOR SPONSORSHIP OF GROUP SITE VISITS DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>JAMES ROSS</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>MEMBER OF BOARD &amp; GENERAL MGR OF CONCORD MILL MALL</RelationshipDescriptionTxt>
        <TransactionDesc>THE ORGANIZATION PAID CONCORD MILLS MALL $20,000 FOR A MARKETING AGREEMENT DURING THE YEAR ENDED JUNE 30, 2024.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A DRAFT COPY OF THE 990 RETURN WAS PRESENTED TO THE BOARD OF DIRECTORS FOR REVIEW BEFORE FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CONFLICT OF INTEREST POLICY WAS DISTRIBUTED ANNUALLY TO THE BOARD OF DIRECTORS AND THE EMPLOYEES. WITHIN THE POLICY THERE ARE PROCEDURES FOR COMMUNICATING CONCERNS TO SUPERVISORS AND THE BOARD OF DIRECTORS.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>SALARY OF THE CEO IS DETERMINED BY THE BOARD OF DIRECTORS. THE ORGANIZATION USED COMPARABLE DATA FROM OTHER RESOURCES SUCH AS DESTINATION MARKETNG ASSOCIATION INTERNATIONAL FOR CEO COMPENSATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE UPON REQUEST. ORGANIZATIONS STAFF ARE AVAILABLE TO PROVIDE SUPERVISION AND ANSWER ANY QUESTIONS THE INQUIRING PARTY MAY HAVE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XI, LINE 2C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE AUDIT COMMITTEE ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT AND THE SELECTION OF THE INDEPENDENT AUDITOR.</ExplanationTxt>
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</Return>