2024-10-17T11:25:49-07:00 2024-06-30 860969600 Camala C Bailey CPA PC 2043 E SOUTHERN AVE A Tempe AZ 85282 990 2023-07-01 860613381 TEMPE CONVENTION AND VISITORS BUREAU IN TEMP 4808948158 140 S ASH AVE TEMPE AZ 85281 Michael Martin President & CEO 2024-10-17 true true Camala C Bailey CPA P00064859 8003598175 2023 2024-10-15 13:58:12Z 140 S ASH AVE TEMPE AZ 85281 3994392 false X TEMPETOURISM.COM X 1988 AZ DIRECT PROMOTION OF TOURISM THROUGH MARKETING PROGRAM DESIGNED TO ATTRACT AN INCREASING NUMBER OF VISITORS AND CONVENTION DELEGATES TO TEMPE WHICH WILL CONTRIBUTE TO THE OVERALL GROWTH OF THE COMMUNITY. 18 18 12 0 4032078 3907387 83627 83211 385 -17873 27 3024 4116117 3975749 0 0 1133531 1250169 0 68529 3329673 2657218 4463204 3907387 -347087 68362 947920 1016282 0 947920 1016282 DIRECT PROMOTION OF TOURISM THROUGH MARKETING PROGRAM DESIGNED TO ATTRACT AN INCREASING NUMBER OF VISITORS AND CONVENTION DELEGATES TO TEMPE WHICH WILL CONTRIBUTE TO THE OVERALL GROWTH OF THE COMMUNITY. false false WE PLACED ADVERTISEMENTS IN OUR PRIMARY TARGET MARKETS INCLUDING ARIZONA, LOS ANGELES, LAS VEGAS, SAN FRANCISCO BAY AREA, UTAH, COLORADO AND NEW MEXICO. THE ADS WERE A MIXTURE OF PRINT, RADIO, OUTDOOR, DIGITAL AND ONLINE BANNERS. THE MEDIA OUTLETS SELECTED HAD A COMBINED TOTAL OF CIRCULATION AND IMPRESSIONS OF 60,814,644. THE GOAL OF OUR ADVERTISING IS TO CREATE BRAND AWARENESS, EXPOSE TEMPE TO WOULD-BE TRAVELERS, PROVIDE A CALL-TO-ACTION FOR MORE INFORMATION AND INSPIRE CONSUMERS TO VISIT TEMPE AND STAY IN TEMPE. WE RECORDED A TOTAL OF 2,132 REQUESTS FOR INFORMATION, ALL OF WHICH RECEIVED OUR TEMPE VISITOR'S GUIDE. BASED ON OUR CONVERSION FORMULA OF TRAVELERS RESPONDING TO OUR ADVERTISING, WE ESTIMATE THAT OUR ADVERTISING RESULTED IN A TOTAL ECONOMIC IMPACT OF $853,667 IN FY23/24. OUR SPORTS MARKETING EFFORTS INCLUDE MARKETING TEMPE TO NEW SPORTS RIGHTS HOLDERS AND WORKING WITH OUR EXISTING EVENTS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM BOTH SPORTS PARTICIPANTS AND THEIR FAN BASE. THIS IS AN IMPORTANT MARKET BECAUSE INDIVIDUAL ATHLETES AND TEAM SPORTS ATTENDEES USE MULTIPLE HOTELS OVER THE WEEKENDS, TRAVEL TO TEMPE DURING NEEDPERIODS AND TEND TO BE RECESSION PROOF. THEY ALSO TEND TO BE ANNUAL EVENTS WHICH HELPS OUR HOTEL PARTNERS PREDICT THEIR AVAILABLE ROOM INVENTORY IN ADVANCE. IN FY 23/24 WE RECORDED 33 SPORTS BOOKINGS, 8,336 ROOM NIGHTS BOOKED AND 39,514 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE SPORTS MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $26,051,997. OUR GROUP MARKETING EFFORTS INCLUDE MARKETING TEMPE TO MEETING AND EVENT PLANNERS AND WORKING WITH OUR BOOKED PROGRAMS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM CORPORATE, ASSOCIATION, SOCIAL, MILITARY, EDUCATIONAL, RELIGIOUS AND FRATERNAL MEETINGS AND EVENTS. THIS IS AN IMPORTANT MARKET BECAUSE MANY OF OUR HOTELS RELY ON GROUP BUSINESS FOR INCREASED ROOM NIGHTS AND FOOD AND BEVERAGE SALES.HOTELS ALSO FIND THIS VALUABLE AS THEY CAN BETTER PLAN FOR THE YEAR AHEAD KNOWING WHEN LARGE GROUPS WILL BE IN-HOUSE AT THEIR PROPERTY GIVING THEM THE ABILITY TO FOCUS ATTENTION ON SELLING NON-BOOKED ROOM NIGHTS IN ADVANCE. IN FY 23/24 WE RECORDED 128 GROUP BOOKINGS, 30,304 ROOM NIGHTS BOOKED AND 12,079 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE GROUP MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $26,434,198. OUR DIGITAL MARKETING STRATEGY INCLUDES CONTENT DEVELOPMENT, SEARCH ENGINE OPTIMIZATION, PAY-PER-CLICK ADVERTISING, SOCIAL MEDIA, BOOSTED AD PLACEMENTS AND A DIRECT LINK THROUGH OUR ADVERTISING EFFORTS. THE GOAL OF OUR ONLINE MARKETING STRATEGY IS TO PROVIDE RELEVANT INFORMATION IN AN INSTANT TO ANYONE SEARCHING FOR TRAVEL TO TEMPE. THE INFORMATION PROVIDED IS INTENDED TO INSPIRE TRAVELERS THROUGH WRITTEN CONTENT AND VISUAL CONTENT SUCH AS PHOTOS AND VIDEOS. THE WEBSITE IS OUR PRIMARY CONNECTION TO THE PUBLIC AND IT IS CRITICAL THAT WE CONSTANTLY ENSURE THAT THE SITE IS OPTIMIZED, CONTAINS UP-TO-DATE INFORMATION AND PROVIDES THE END USER WITH INFORMATION RELEVANT TO THEIR NEEDS. IN FY 23/24 WE RECEIVED A TOTAL OF 1,400,000 VISITS TO OUR WEBSITE: WWW.TEMPETOURISM.COM. WE ALSO RECORDED A TOTAL OF 11,709,339 SOCIAL MEDIA ENGAGMENTS AND VIDEO VIEWS. BASED ON OUR WEBSITE CONVERSION FORMULA, WE ESTIMATE THAT THROUGH OUR DIGITAL EFFORTS WE GENERATED AN ECONOMIC IMPACT OF $23,550,436 false false false false false false false false false true false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false true 0 0 false 12 true false false false false false false false false X 18 18 false false true false false true false true true false false true true true true true true true false false AZ X CAMALA C BAILEY CPA PC 4808206996 2043 E SOUTHERN AVENUE STE A TEMPE AZ 85282 X X MICHAEL MARTIN PRESIDENT & CEO 40.00 0.00 186000 0 10440 MATTHEW CONNELLY DIRECTOR OF SALES 40.00 0.00 117051 0 5513 ERIC SATHER Director 0.00 0.00 X 0 0 0 MUNIRA SMITH Chairman 0.00 0.00 X 0 0 0 DANA TERRAZAS Director 0.00 0.00 X 0 0 0 ALEXANDRIA LEXIE VAN HAREN Secretary 0.00 0.00 X 0 0 0 COLIN DIAZ Director 0.00 0.00 X 0 0 0 ZACHARY POWELL Director 0.00 0.00 X 0 0 0 CRAIG HAYTON Director 0.00 0.00 X 0 0 0 THOMAS BARR Director 0.00 0.00 X 0 0 0 KELLEY BOLENDER Director 0.00 0.00 X 0 0 0 TIM GOMEZ Treasurer 0.00 0.00 X 0 0 0 THERESA DICKERSON Director 0.00 0.00 X 0 0 0 GABE HAGEN Director 0.00 0.00 X 0 0 0 TED TREMBATH Director 0.00 0.00 X 0 0 0 CHARLENE T VASQUEZ Director 0.00 0.00 X 0 0 0 JOHNATHAN YEE Director 0.00 0.00 X 0 0 0 MARY BERTRAND Director 0.00 0.00 X 0 0 0 JENNIFER ADAMS Director 0.00 0.00 X 0 0 0 LORI FOSTER Director 0.00 0.00 X 0 0 0 303051 15953 2 false true false 0 3891145 16242 16242 3907387 ADVERTISING INCOME 541800 70745 70745 ANNUAL MEETING 541800 6724 6724 EVENT HOSTING 541800 5742 5742 83211 770 770 0 0 0 18643 -18643 -18643 -18643 0 0 0 OTHER INCOME 900099 3024 3024 3024 3975749 68362 0 0 0 0 303051 212136 75763 15152 0 757046 529932 189262 37852 0 112656 78859 28164 5633 77416 54191 19354 3871 0 0 49024 49024 0 0 0 0 0 48305 43789 3623 893 0 0 159190 144306 11939 2945 0 20524 6954 13570 0 0 0 14369 13025 1078 266 14171 9920 3542 709 PROMOTION OF TEMPE 1655984 1655984 SPONSORSHIPS 277857 277857 RESEARCH & DEVELOPMENT 112294 112294 DUES & SUBSCRIPTIONS 90081 90081 215419 209315 4896 1208 3907387 3438643 400215 68529 318466 462524 401196 452956 179071 0 0 0 0 0 0 0 108397 51772 36463 56625 0 0 0 0 12724 44177 947920 1016282 0 0 X 947920 1016282 947920 1016282 947920 1016282 68362 X true X true X true false 19428 647 18781 67514 44054 23460 21455 7071 14384 56625 X true true X X false false false MICHAEL MARTIN PRESIDENT & CEO 186000 9240 1200 196440 Part I, Line 1a: Relevant information in regards to selections on 1a. TAX GROSS-UPS ARE PROVIDED FOR FICA AND MEDICARE TAX ON QTRLY INCENTIVE PYMTS. Form 990, Part VI, Section A, Line 4 IN FY 23/24, THE EXECUTIVE COMMITTEE AND BOARD OF DIRECTORS APPROVED A NEW OPERATING RESERVE (LIQUIDITY) POLICY THAT GIVES THE ORGANIZATION THE ABILITY TO KEEP THREE (3) MONTHS OF OPERATING EXPENSE ON HAND IN THE ORGANIZATIONS PUBLIC BANK ACCOUNT. Form 990, Part VI, Section B, Line 11b Form 990 was reviewed by the governing body prior to filing. Form 990, Part VI, Section B, Line 12c All new members receive the conflict of interest policy agreement and must sign it after reading. They are asked annually if new circumstances or transactions could give rise to conflicts. Form 990, Part VI, Section B, Line 15a Compensation is reviewed by the Board's Executive Committee and approved by the board. Form 990, Part VI, Section C, Line 19 Available upon request