2024-02-08T19:03:59-06:00 2023-06-30 680037990 GILBERT CPAS 2880 GATEWAY OAKS DR STE 100 SACRAMENTO CA 95833 990 2022-07-01 820908936 VELOZ VELO 9167528510 400 CAPITOL MALL 900 SACRAMENTO CA 95814 JOSH BOONE EXECUTIVE DIRECTOR 9167528510 2024-02-05 1 JOSH BOONE 999009999 0 KEITH R GLEN P01317613 9166466464 2024-02-05 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z JOSH D BOONE 400 CAPITOL MALL 900 SACRAMENTO CA 95814 4230811 0 X WWW.VELOZ.ORG X 2017 CA VELOZ IS A NONPROFIT ORGANIZATION THAT MAKES ELECTRIC VEHICLES FOR ALL A REALITY THROUGH ITS PROGRAMS TO INCREASE PUBLIC EDUCATION OF THE BENEFITS. 18 18 5 0 0 0 2590100 2817697 1371665 1410833 437 2192 955 89 3963157 4230811 0 0 0 0 637267 686759 0 0 0 1749290 3708143 2386557 4394902 1576600 -164091 3838005 3540530 368073 234689 3469932 3305841 X VELOZ IS A UNIQUE PUBLIC-PRIVATE NONPROFIT DRIVING TOWARD 100% ZERO-EMISSION VEHICLES THROUGH STRATEGIC COMMUNICATIONS, UNPRECEDENTED COLLABORATIONS AND PURPOSEFUL CONVENING. 0 0 3503477 1410922 FOR THIS FISCAL YEAR, VELOZ LAUNCHED AND IMPLEMENTED OUR NEXT PUBLIC ELECTRIC VEHICLE EDUCATION PROGRAM CALLED ELECTRIC FOR ALL 'MYTHS BUSTING MYTHS'. THIS CAMPAIGNED WAS DEVELOPED AT THE INTERSECTION OF HOLLYWOOD-STYLE ENTERTAINMENT AND BEST-IN-CLASS INFORMATION TO RAISE AWARENESS, BUST MYTHS AND PROVIDE DIRECT ACCESS TO COMPLIMENTARY TOOLS THAT WILL HELP THE PUBLIC MAKE THEIR NEXT EV PURCHASE AN EASY ONE. THE 2022-2023 MYTHS BUSTING MYTHS CAMPAIGN FOLLOWED IN THE FOOTSTEPS OF PAST CAMPAIGNS, WITH AN EVEN GREATER COMMITMENT TO REACHING PRIORITY COMMUNITIES (MINIMUM OF A 50% MEDIA BUY IN PRIORITY COMMUNITIES BASED ON CALEPA ENVIROSCREEN TOOL), A RENEWED FOCUS ON CONSUMER EDUCATION AND CREATIVE CONCEPTS DEVELOPED BASED ON YEARS OF CONSUMER RESEARCH. LAUNCHING A CAMPAIGN OF THIS MAGNITUDE TAKES SIGNIFICANT BEHIND-THE-SCENES WORK. THIS INCLUDED DEVELOPING THE CAMPAIGN CREATIVE AND MEDIA STRATEGY, MANAGING EIGHT COMMUNITY PARTNERS AS OUR COMMUNITY MESSENGERS, MANAGING TWO DIVERSITY, EQUITY AND INCLUSION ADVISORS INTO THE CREATIVE PROCESS, WORKING WITH OUR CREATIVE AGENCY TO EXECUTE THE CAMPAIGN, FINETUNED VELOZ.ORG AND ELECTRICFORALL.ORG TO PREPARE FOR INCREASED USE, HIRED A RESEARCH PARTNER TO HELP US TRACK THE CAMPAIGN'S IMPACT, SECURED IN-KIND ASSETS FOR PRODUCTION IN LOS ANGELES, WORKING TO IDENTIFY A TOP-TIER MEDIA COMPANY TO ENSURE OUR DIGITALLY FOCUSED CREATIVE ASSETS ARE PLACED ON THE APPROPRIATE PAID MEDIA CHANNELS, DATA IS RECORDED, CAMPAIGN IS OPTIMIZED OVER TIME AND THAT VELOZ OBTAINS THE MOST IMPACT AS POSSIBLE. THE CAMPAIGN RUNS SEPTEMBER 2022 - DECEMBER 2023. VELOZ'S PUBLIC SUMMIT SERIES MEETINGS: THEY ARE A GATHERING POINT FOR ELECTRIC CAR STAKEHOLDERS AND VELOZ MEMBERS. VELOZ SUMMIT ATTENDEES INCLUDE REPRESENTATIONS FROM CALIFORNIA UTILITIES, TRANSPORTATION NETWORK COMPANIES, CHARGING INFRASTRUCTURE, AUTOMAKERS, VENTURE CAPITAL INVESTORS, NONPROFITS, GOVERNMENT, START-UPS, NEWS MEDIA, INTERNATIONAL EXPERTS AND MANY MORE. VELOZ HELD SUMMITS IN JULY 2022, MARCH 2023 AND JUNE 2023. THE GOAL IS TO ADDRESS EV BARRIERS AND IDENTIFY SOLUTIONS TO ADVANCE THE ELECTRIC FOR ALL EV MOVEMENT. A TYPICAL VELOZ SUMMIT HAS 250-300 ATTENDEES. VELOZ DIGITAL DIALOGUES/WEBINARS: VELOZ WEBINARS WERE STANDOUTS IN THE CROWDED ONLINE ENGAGEMENT CATEGORY. BETWEEN JULY 2022 - JUNE 2023, VELOZ HELD 4 WEBINARS THAT TYPICALLY HAVE 150-200 ATTENDEES. VELOZ NOW PUBLISHES A REGULAR THOUGHT-LEADERSHIP BLOG CALLED 'THE RIDE TO ZERO', PRODUCES A QUARTERLY EV MARKET REPORT, HOSTS THREE BOARD MEETINGS ANNUALLY AND MORE. TO LEARN MORE, VISIT WWW.VELOZ.ORG. VELOZ'S 2022-2023 ANNUAL REPORT WILL BE PUBLISHED AT THE FOLLOWING LINK IN DECEMBER 2022: HTTPS://WWW.VELOZ.ORG/VELOZ-RESOURCES/ 3503477 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 5 1 0 0 0 0 0 0 0 0 0 0 0 0 X 18 18 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 1 0 0 CA X JOSH D BOONE 9167528510 400 CAPITOL MALL SUITE 900 SACRAMENTO CA 95814 CAROLINE CHOI CHAIR -- DIRECTOR 1.00 X X 0 0 0 GIOVANNI PALAZZO THRU 032323 VICE CHAIR -- DIRECTOR 1.00 X X 0 0 0 ARNIE SOWELL TREASURER-SECRETARY --DIRECTOR 1.00 X X 0 0 0 ANAND GOPAL VICE CHAIR -- DIRECTOR 1.00 X 0 0 0 AARON AUGUST DIRECTOR 1.00 X 0 0 0 ADAM GROMIS DIRECTOR 1.00 X 0 0 0 DAN LASHOF DIRECTOR 1.00 X 0 0 0 DAVID STRICKLAND DIRECTOR 1.00 X 0 0 0 CAROLINE WINN DIRECTOR 1.00 X 0 0 0 CYNTHIA WILLIAMS DIRECTOR 1.00 X 0 0 0 ORSON AGUILAR THRU 032323 DIRECTOR 1.00 X 0 0 0 TERRY TRAVIS DIRECTOR 1.00 X 0 0 0 MARY NICHOLS DIRECTOR 1.00 X 0 0 0 NANCY SUTLEY DIRECTOR 1.00 X 0 0 0 LINDA WHITE DIRECTOR 1.00 X 0 0 0 SAM ARONS DIRECTOR 1.00 X 0 0 0 JONATHAN LEVY DIRECTOR 1.00 X 0 0 0 ROBERT BAROSSA DIRECTOR 1.00 X 0 0 0 MIGUEL ROMERO DIRECTOR 1.00 X 0 0 0 SPENCER REEDER DIRECTOR 1.00 X 0 0 0 JOSH D BOONE PRESIDENT/EXECUTIVE DIRECTOR 40.00 X 185759 0 25886 LAKSHMI MRINALINI KRISHNA STRATEGIC PARTNERSHIPS DIRECTOR 40.00 X 162565 0 4857 JENNIFER NEWMAN COMMUNICATIONS DIRECTOR 40.00 X 122967 0 8310 471291 0 39053 3 0 1 0 SUPERCONDUCTOR LLC 447 S HEWITT STREET LOS ANGELS CA 90013 MARKETING SERVICES 2585000 1 2817697 2817697 MEMBERSHIP DUES 900099 1410833 1410833 1410833 2192 2192 OTHER INCOME 900099 89 89 89 4230811 1410922 0 2192 217881 217881 401576 401576 10651 10651 12719 12719 43932 43932 20499 20499 34835 34835 48015 48015 55445 51880 3565 97269 90214 7055 35418 35418 34501 34501 73295 73295 5039 5039 ELECTRICFORALL.COM EXP 2453412 2453412 CONSUMER AWARENESS EXPE 734676 734676 STRATEGIC PLANNING EXPE 75000 75000 DEVELOPMENT AND GRANT W 25000 25000 15739 15739 4394902 3503477 891425 0 2615399 2135870 1033556 1033943 185000 366667 4050 4050 3838005 3540530 67150 4820 280000 209167 20923 20702 368073 234689 X 2289854 3280841 1180078 25000 3469932 3305841 3838005 3540530 -164091 0 X 0 1 X 0 0 X 2141880 3059554 3962720 4228619 13392773 2141880 3059554 3962720 4228619 13392773 257064 13135709 880 520 437 2192 4029 13396802 0.98050 0.99980 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 ACCRUED VACATION 20702 20702 5385889 3526080 3526080 1859809 2371002 2371002 4230811 0 0 0 0 0 PART XI, LINE 2D - OTHER ADJUSTMENTS: NET ASSETS RELEASED FROM RESTRICTION 3,526,080. PART XI, LINE 4B - OTHER ADJUSTMENTS: CONTRIBUTIONS 2,371,002. 0 0 0 0 0 0 0 0 0 JOSH D BOONE PRESIDENT/EXECUTIVE DIRECTOR 185759 0 0 0 0 0 5287 0 20599 0 211645 0 0 0 LAKSHMI MRINALINI KRISHNA STRATEGIC PARTNERSHIPS DIRECTOR 162565 0 0 0 0 0 4787 0 70 0 167422 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE BOARD SECRETARY AND TREASURER PRIOR TO BEING SIGNED AND FILED. FORM 990, PART VI, SECTION B, LINE 12C ON AN ANNUAL BASIS, VELOZ REQUIRES ITS BOARD DIRECTORS, OFFICERS, AND STAFF TO COMPLETE A CONFLICT OF INTEREST FORM. FORM 990, PART VI, SECTION B, LINE 15A BOARD CHAIR REVIEW AND BOARD REVIEW THE EXECUTIVE DIRECTOR'S COMPENSATION AND THIS PROCESS LAST OCCURRED IN 2022. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS AVAILABLE ON ORGANIZATION'S WEBSITE.