2024-11-01T12:06:25-05:00 2024-06-30 460799858 BARRETT & SCIBELLI LLC 8 WINCHESTER PLACE 301 WINCHESTER MA 01890 990 2023-07-01 043242219 CAMBRIDGE OFFICE FOR TOURISM INC CAMB 6174412884 17 DUNSTER STREET 203 CAMBRIDGE MA 02138 ROBYN CULBERTSON TREASURER 6174412884 2024-10-31 1 1 FILOMENA SCIBELLI CPA P00844217 7815702273 2024-10-31 2023 2024-10-15 13:58:12Z ROBYN CULBERTSON 17 DUNSTER STREET SUITE 203 CAMBRIDGE MA 02138 1852747 0 X WWW.CAMBRIDGEUSA.ORG X 2003 MA ALL DESTINATION MARKETING, PUBLIC RELATIONS, AND VISITOR SERVICES FOR THE CITY OF CAMBRIDGE, MASSACHUSETTS. 17 17 5 23 0 0 1605578 1851634 0 0 3362 1113 0 0 1608940 1852747 0 0 0 0 437546 487102 0 0 0 792953 1138133 1230499 1625235 378441 227512 1410004 1480080 309693 152257 1100311 1327823 X ALL DESTINATION MARKETING, PUBLIC RELATIONS, AND VISITOR SERVICES FOR THE CITY OF CAMBRIDGE, MASSACHUSETTS. 0 0 1506132 HIRED A MARKETING COMMUNICATIONS DIRECTOR TO OVERSEE TDMD PROJECTS WITH THIS POSITION IN PLACE, COT CONTINUED WITH THE REBRANDING PROCESS THAT WAS SET IN MOTION AT THE END OF FY23 WHEN THE CAMBRIDGE TOURISM BOARD'S BRANDING COMMITTEE SELECTED CTP BOSTON TO REFRESH THE OFFICE IDENTITY WITH A NEW LOOK AND FEEL USING NEW COLORS, LOGO, TAGLINE, WEBSITE, AND ADVERTISING CAMPAIGN. THE NEW BRAND WAS ANNOUNCED AT A THEMED BRAND LAUNCH PARTY ON JULY 11, 2024, AND THE DIGITAL AD CAMPAIGN ON SOCIAL MEDIA AND IN BUSINESS PUBLICATIONS WENT LIVE IMMEDIATELY AFTERWARDS. ALSO, THE CURRENT WEBSITE WAS UPDATED WITH THE NEW BRANDING AND OTHER FEATURES UNTIL THE TOTAL REDESIGN OF THE NEW WEBSITE LAUNCHES LATER IN 2024. RESTRUCTURED THE OFFICE STAFF & UPDATED THE EMPLOYEE HANDBOOKWITH THE NEW POSITION OF MCD ONBOARD, WE HAD SOME RESTRUCTURING IN THE OFFICE WHICH RESULTED IN GREATER RESPONSIBILITY GOING TO OUR LEISURE DESTINATION SERVICES MANAGER. WE HIRED A NEW INTERN TO ASSIST HER IN HER MARKETING EFFORTS. THE RESTRUCTURING ALSO MANDATED REVISITING OUR EMPLOYEE HANDBOOK AND WE HIRED AN EMPLOYMENT ATTORNEY TO MAKE THE NECESSARY REVISIONS TO ENSURE COMPLIANCE AS THE COMPANY CONTINUES TO GROW. REESTABLISHED COT'S PARTNERSHIP WITH THE MASSACHUSETTS CONVENTION CENTER AUTHORITY (MCCA) IN FY24 AS TOURISM REBOUNDED AFTER THE COVID-19 PANDEMIC, THE GRANT AMOUNT FROM MCCA WAS INCREASED FROM $50,000 TO $150,000 FOR FY24. THAT FUNDING WAS DESIGNATED IN FY24 FOR BUILDING A NEW WEBSITE, CREATING MARKETING COLLATERAL WITH THE UPDATED BRANDING FOR DISTRIBUTION AT TRADE SHOWS, AND ENGAGING A DEMOGRAPHIC AND GEOGRAPHIC TRACING PROGRAM TO PROVIDE IMPORTANT INFORMATION ABOUT WHO IS COMING TO CAMBRIDGE AND WHERE THEY ARE VISITING. THE MCCA, MEET BOSTON, AND CAMBRIDGE OFFICE FOR TOURISM CONTINUED TO PARTNER ON BRINGING CORPORATE MEETINGS AND ASSOCIATION BUSINESS TO THE REGION. TDMD FUNDING ALSO ALLOWED COT TO EXPAND OVERSEAS MARKETING EFFORTS WITH MEET BOSTON. THE OFFICE SENT STAFF TO MORE OF THE MAJOR INTERNATIONAL TRADE SHOWS AND WILL ALSO ATTEND THE DESTINATION NEW ENGLAND TOURISM SUMMIT, WHICH ATTRACTS INTERNATIONAL LEISURE TRAVELERS AND PLANNERS TO NEW ENGLAND. EXTENDED DIGITAL ADVERTISING CAMPAIGN WITH EXPEDIA FOR AN ADDITIONAL SIX MONTHS, THROUGH JUNE, 2024, AND INCLUDED EXPEDIA'S SISTER SITE HOTELS.COM. THE FY24 CAMPAIGN WAS QUITE SUCCESSFUL FOR CAMBRIDGE HOTELS. COT'S $148,300 INVESTMENT RESULTED IN $4,700,000 IN GROSS BOOKINGS AND 14,300 ROOM NIGHTS. EXPANDED SPONSORSHIP PROGRAMTDMD FUNDING HAS ALLOWED COT TO EXPAND ITS SPONSPORSHIP PROGRAM FOR LARGER EVENTS THAT DRAW VISITORS TO THE CITY FOR OVERNIGHT STAYS, DINING, AND SHOPPING. COT SPONSORED THE HEAD OF THE CHARLES REGATTA WITH A "SPECIFIC USE" SPONSORSHIP THAT RESULTED IN THE HYATT REGENCY CAMBRIDGE BEING AWARDED THE OFFICIAL HOST HOTEL STATUS FOR THE TWO-DAY ROWING EVENT. THE SPONSORSHIP ALSO PROVIDED FOR FIVE OTHER CAMBRIDGE HOTELS TO BE SHOWCASED ON THE REGATTA WEBSITE IN ADDITION TO THE HOST HOTEL, RESULTING IN MORE HOTEL ROOM BOOKINGS IN CAMBRIDGE DURING THE EVENT. THE UKRAINIAN NATIONAL TEAM WAS ONCE AGAIN ABLE TO ATTEND AND PARTICIPATE DUE IN PART TO THE OFFICE'S SPONSORSHIP. OTHER SPONSORSHIPS THIS YEAR INCLUDE THE INNOVATION TRAIL CAMBRIDGE, DINING PASSPORT PROGRAM, AND CAMBRIDGE JAZZ FESTIVAL, AS WELL AS SOME OF THE SMALLER, COMMUNITY EVENTS SUCH AS THE SUMMER MUSIC FESTIVAL, JERKFEST, AND THE CARIBBEAN FESTIVAL. COT GRANT PROGRAM FOR CAMBRIDGE BUSINESS ASSOCIATIONS FY24 WAS THE FINAL YEAR THAT COT PROVIDED THE COVID-19 ECONOMIC RECOVERY GRANT PROGRAM FOR CAMBRIDGE BUSINESS ASSOCIATIONS. THIS PROGRAM WAS INTENDED TO OFFER FINANCIAL RELIEF TO THE BUSINESS ASSOCIATIONS AS THEY RECOVERED FROM THE ECONOMIC EFFECTS OF THE PANDEMIC. THE SUPPORT THE OFFICE PROVIDED FOR THE PAST THREE YEARS ASSISTED THE ASSOCIATIONS IN CONTINUING THEIR EVENTS AND PROGRAMS POST-PANDEMIC, AND THESE ORGANIZATIONS ARE NOW MORE ECONOMICALLY SOUND WITH FUNDS FROM MEMBERSHIP GROWTH, SPONSORSHIPS, AND OTHER GRANT PROGRAMS. PARTICIPATION IN THE TOURISM, ECONOMIC DEVELOPMENT, AND ARTS (TEA) THE TEA GROUP HAS RESUMED MEETING AFTER A HIATUS DURING THE PANDEMIC, AND WILL CONTINUE TO STRATEGIZE WAYS IN WHICH TO PARTNER AND CROSS-PROMOTE CAMBRIDGE AND ITS BUSINESSES. COT CONTINUES TO ASSIST TOURISM, HOSPITALITY, AND BUSINESS PARTNERS BY PROMOTING THEM THROUGH AN EVER-EXPANDING SOCIAL MEDIA PLATFORM PRESENCE. COT'S SOCIAL MEDIA HAS EXPERIENCED IMPRESSIVE GROWTH, WITH TWELVE-MONTH INCREASES OF 14% ON INSTAGRAM, 17% ON TWITTER AND PINTEREST, AND 37% ON LINKEDIN. CAMBRIDGE OFFICE FOR TOURISM REPRESENTED AT THE FOLLOWING INTERNAIONAL MEETING PLANNER TRADE SHOWS: IMEX AMERICA IN LAS VEGAS, IBTM WORLD IN BARCELONA, THE MEETINGS SHOW IN LONDON, IMEX IN FRANKFURT,AND DISCOVER NEW ENGLAND IN BOSTON. 1506132 0 1 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 5 1 0 0 0 0 0 0 0 0 X 17 17 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 0 0 0 0 0 X X ROBYN CULBERTSON 6174412884 17 DUNSTER STREET SUITE 203 CAMBRIDGE MA 02138 ROBYN CULBERTSON TREASURER 40.00 X X 205000 0 8661 HOLLY HESLOP DIRECTOR 1.00 X 0 0 0 KATHERINE RAFFERTY PRESIDENT 1.00 X X 0 0 0 BREANNA CAIRES CLERK 40.00 X X 12950 0 13061 RICHARD CARBONE DIRECTOR 1.00 X 0 0 0 DANIEL A BODT DIRECTOR 1.00 X 0 0 0 JOE CAPALBO DIRECTOR 1.00 X 0 0 0 PAUL LEE DIRECTOR 1.00 X 0 0 0 RUBY PIERCE-DONOHUE DIRECTOR 1.00 X 0 0 0 JAY KIELY DIRECTOR 1.00 X 0 0 0 DAVID MAHER VICE PRESIDENT 1.00 X X 0 0 0 SARAH GALLOP DIRECTOR 1.00 X 0 0 0 MATTHEW NELSON DIRECTOR 1.00 X 0 0 0 THOMAS J LUCEY DIRECTOR 1.00 X 0 0 0 BETH STEHLEY DIRECTOR 1.00 X 0 0 0 MICHAEL MONESTIME DIRECTOR 1.00 X 0 0 0 MELISSA GREEN BRIGUCCIA DIRECTOR 1.00 X 0 0 0 217950 0 21722 1 0 1 0 0 614000 1237634 1851634 1113 1113 1852747 1113 0 0 217951 217951 190487 190487 6150 6150 46961 46961 25553 25553 1385 1385 9929 9929 7223 7223 323154 323154 36936 36936 13496 13496 891 891 10191 10191 2581 2581 MARKETING 419158 419158 SPONSORSHIP 123500 123500 COMMUNITY SERVICES 84000 84000 PROJECT DISTRIBUTIONS 31779 31779 73910 37439 36471 1625235 1506132 119103 0 788721 1256858 407778 14311 82000 25310 20242 86137 46170 138337 131607 14266 6730 87792 53769 1410004 1480080 220965 97157 88728 55100 309693 152257 X 143282 117416 957029 1210407 1100311 1327823 1410004 1480080 227512 0 X 1 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 138337 131607 6730 6730 CURRENT PORTION OF LEASE LIABILITY - OPERATING 36165 LONG TERM PORTION OF LEASE LIABILITY - OPERATING 18935 55100 X PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. NO PROVISION FOR FEDERAL OR STATE INCOME TAXES HAS BEEN MADE. ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA PRESCRIBE THE THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. A LIABILITY FOR UNCERTAIN TAX POSITIONS IS RECOGNIZED AND RECORDED AS A COMPONENT OF CURRENT INCOME TAX EXPENSE FOR DIFFERENCES BETWEEN FINANCIAL AND INCOME TAX REPORTING POSITIONS WHICH DO NOT MEET THIS THRESHOLD. ANY INTEREST AND PENALTIES RELATED TO UNCERTAIN TAX POSITIONS ARE RECORDED AS A COMPONENT OF INCOME TAX EXPENSE. THE ORGANIZATION HAS REVIEWED ITS TAX POSITIONS THAT REMAIN SUBJECT TO EXAMINATION BY TAX AUTHORITIES AND HAS NOT IDENTIFIED ANY MATERIAL UNCERTAIN TAX POSITIONS AND THUS HAS NOT RECORDED ANY LIABILITY AT JUNE 30, 2024 OR 2023. THE ORGANIZATION'S FEDERAL TAX RETURN IS SUBJECT TO POSSIBLE EXAMINATION BY TAXING AUTHORITIES UNTIL THE EXPIRATION OF THE RETURN'S STATUTES. IN GENERAL, THE FEDERAL TAX RETURN HAS A THREE-YEAR STATUTE OF LIMITATION FROM THE DATE THE TAX RETURN WAS DUE OR FILED, WHICHEVER IS LATER. THE ORGANIZATION IS NO LONGER SUBJECT TO EXAMINATIONS BY TAXING AUTHORITIES FOR YEARS PRIOR TO 2020 AND HAS NO OPEN EXAMINATIONS AS OF THE DATE OF THESE FINANCIAL STATEMENTS. 0 0 0 ROBYN CULBERTSON TREASURER 180000 0 25000 0 0 0 0 0 8661 0 213661 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE TREASURER, ROBYN CULBERTSON. FORM 990, PART VI, SECTION C, LINE 18 A COPY OF THE ORGANIZATIONS DOCUMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 A COPY OF THE ORGANIZATIONS DOCUMENTS ARE AVAILABLE UPON REQUEST.