2024-05-28T16:26:02-05:00 2023-12-31 431126847 WILLIAMS-KEEPERS LLC 3220 WEST EDGEWOOD SUITE E JEFFERSON CITY MO 65109 990 2023-01-01 431138252 VITAE FOUNDATION VITA 5736344316 PO BOX 791 JEFFERSON CITY MO 65102 BRANDY MEEKS PRESIDENT 5736344316 2024-05-22 1 BRANDY MEEKS 999009999 0 KATHLEEN A GRAESSLE P00048898 5736356196 2 AAL1 IAL1 2023 2023-04-26 12:10:37Z BRANDY MEEKS PO BOX 791 JEFFERSON CITY MO 65102 4721476 0 X WWW.VITAEFOUNDATION.ORG X 1974 MO WE ENCOURAGE A CULTURE OF LIFE THROUGH RESEARCH BASED MESSAGING AND MASS MEDIA. 8 8 31 114 0 0 3667526 4240506 0 0 26477 30834 -295463 -273194 3398540 3998146 31427 68331 0 0 1861000 1936097 0 0 238484 1555181 1305232 3447608 3309660 -49068 688486 2119823 2846669 368076 261432 1751747 2585237 WE ENCOURAGE A CULTURE OF LIFE THROUGH RESEARCH BASED MESSAGING AND MASS MEDIA. 0 0 1437853 67963 VITAE BUILDS A CULTURE OF LIFE THROUGH ITS COOPERATIVE EFFORTS WITH OTHER PRO-LIFE ORGANIZATIONS AND STAFF INTERACTION WITH INDIVIDUALS, COMPANIES, AND INSTITUTIONS. COOPERATIVE EFFORTS INCLUDE SHARING RESEARCH FINDINGS WITH PRO-LIFE PEERS AND SUBSIDIZING DIGITAL OUTREACH AND PROGRAM MATERIALS FOR PREGNANCY HELP CENTERS. ADDITIONAL EFFORTS TAKE PLACE THROUGH NATIONAL TRAINING INITIATIVES AND ONLINE COLLECTION OF RESOURCES. VITAE'S EDUCATIONAL PROGRAM ACTIVITIES REACH A BROAD SPECTRUM AS THEY TOUCH PREGNANCY CENTER STAFF; WOMEN AND COMMUNITIES SERVED BY THE CENTERS; AND THE PRO-LIFE PEER GROUPS IMPACTED BY VITAE'S RESEARCH. THESE EFFORTS HELP EXPAND THE PRO-LIFE KNOWLEDGE BASE OF A WORLDWIDE POPULATION. 924195 THE VITAE FOUNDATION CONDUCTS RESEARCH INTO THE EMOTIONAL DYNAMICS SURROUNDING WOMEN FACING AN ABORTION DECISION, THEN PRODUCES AND DELIVERS LIFE-AFFIRMING MESSAGES TO MOTIVATE THOSE WOMEN TO CHOOSE LIFE FOR THEIR UNBORN CHILDREN. WORKING WITH A SELECT GROUP OF 29 PREGNANCY HELP CENTERS WITH 33 LOCATIONS ACROSS THE U.S., VITAE USES ITS RESEARCH TO CREATE AND MAINTAIN THEIR CUSTOMIZED MARKETING PROJECTS. SUCCESS IS MEASURED BY A CAMPAIGN'S EFFECTIVENESS IN CONNECTING WOMEN WITH LOCAL PREGNANCY HELP CENTERS FOR INFORMATION AND ASSISTANCE. IN ADDITION, VITAE SHARES RESEARCH FINDINGS AND SUCCESSFUL MESSAGING STRATEGIES TO PRO-LIFE PEERS THROUGH ITS NATIONAL TRAINING INITIATIVE. 322548 368 VITAE USES COMMUNITY EDUCATIONAL EVENTS TO INTRODUCE ATTENDEES TO ITS MISSION; SHARE INFORMATION ABOUT ITS PROGRAMS AND SUCCESSES; AND MOTIVATE THEM TO GET INVOLVED. DRAWING ON THE EXPERTISE OF WELL-KNOWN PRO-LIFE SPEAKERS AND PERSONAL TESTIMONIES, THESE EVENTS ENCOURAGE SUPPORT THROUGH TIME, TALENT, AND FINANCIAL RESOURCES, AS WELL AS TO ADVOCATE FOR VITAE WITHIN THE COMMUNITY. AS A 501(C)(3), VITAE RELIES ON DONATIONS TO PROVIDE THE NECESSARY FUNDING FOR ITS WORK. IN MODERN COMMUNICATION, DOMINATED BY THE INTERNET, EFFECTIVE MESSAGES MUST BE RESEARCH BASED, PROFESSIONALLY DESIGNED, AND CONNECT THE SPECIFIC MEDIUM WITH THE INTENDED AUDIENCE. 2684596 1 1 0 1 0 0 0 0 0 1 1 1 0 0 1 0 1 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 1 23 0 1 31 1 0 0 0 0 0 1 1 0 0 0 0 0 0 X 8 8 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AL AK AZ AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NV NH NJ NM NY NC ND OH OK OR PA RI SC TN TX UT VA WA WV WI DC X X KYLE MENGES 5736344316 1731 SOUTHRIDGE DR SUITE D JEFFERSON CITY MO 65109 CRAIG HUSTING DIRECTOR 0.50 X 0 0 0 LARRY ROHRBACH VICE CHAIRMAN 0.50 X X 0 0 0 JASON IMLAY SECRETARY 0.50 X X 0 0 0 KYLE MENGES TREASURER 0.50 X X 0 0 0 DR JOHN BRUCHALSKI DIRECTOR 0.50 X 0 0 0 MELISSA OHDEN DIRECTOR 0.50 X 0 0 0 JOHN SINCLAIR DIRECTOR 0.50 X 0 0 0 DOUG BAX CHARIMAN 0.50 X 0 0 0 DEBORAH STOKES SR STRATEGIC ADVISOR 32.00 X 72273 0 1289 BRANDY MEEKS PRESIDENT 51.50 X 89473 0 8031 161746 0 9320 0 0 0 0 GOOGLE ADWORDS 101 HUNTINGTON AVE STE 7000 BOSTON MA 02199 ADWORD CAMPAIGNS 397541 1 1644941 2595565 324809 4240506 36653 36653 312931 309287 9463 3644 -9463 -5819 -5819 127924 1644941 404580 -276656 -276656 MISCELLANEOUS 900099 3462 3462 3462 3998146 0 0 -242360 67963 67963 368 368 171065 141771 19522 9772 1765032 1304580 256595 203857 9570 7082 1340 1148 35892 26560 5025 4307 4762 4762 2710 2593 64 53 107221 84293 12354 10574 126990 95651 16876 14463 71073 51950 10459 8664 122565 113340 5000 4225 377842 317940 36565 23337 17581 12826 3843 912 11862 8188 2322 1352 DIGITAL MARKETING 378691 378691 MEDIA EXPENSE 212223 211967 138 118 RESEARCH AND POLLING 170236 170236 DONATED GOODS AND SERVI 58242 58242 -402228 -369645 11715 -44298 3309660 2684596 386580 238484 X 2274402 1594688 287514 392200 480912 1407667 413594 185221 20490 6797 312172 291091 34966 21081 986874 1116507 182987 109396 2119823 2846669 268704 192412 99372 69020 368076 261432 X 951826 1770389 799921 814848 1751747 2585237 2119823 2846669 X 688486 104797 40207 X X 0 1 X 1 0 X 2883384 3766952 3606797 3669709 4240506 18167348 2883384 3766952 3606797 3669709 4240506 18167348 936589 17230759 755 1449 9608 22519 30834 65165 6939 26644 1367 6292 3462 44704 18277217 654494 0.94270 0.95150 X SCHEDULE A, SECTION B, LINE 10 THE OTHER INCOME AMOUNT IS MADE UP OF MISCELLANEOUS INCOME. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 284381 313299 347532 945212 1417818 71095 78325 86883 236303 354455 275475 42017 317492 319169 -43694 275475 302401 16768 319169 241959 60000 442 302401 132267 109000 692 241959 1.00000 0 0 265718 264411 1307 46454 26680 19774 21081 INVESTMENTS 1116507 F 1116507 OPERATING LEASE - LONG TERM 69020 69020 4566230 104797 63469 404580 572846 3993384 4762 4762 3998146 3732740 63469 364373 427842 3304898 4762 4762 3309660 PART V, LINE 4: THE ORGANIZATION'S ENDOWMENT FUNDS ARE INTENDED TO BE USED AS A LONG TERM INVESTMENT FUND. PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSE OF SPECIAL EVENT 404,580. PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSE OF SPECIAL EVENT 404,580. PLEDGE WRITE-OFFS -40,207. BANQUET 647126 622562 24564 541 490 29148 11659 BANQUET 198790 187890 10900 185 10917 25414 30192 18 926949 834489 92460 6461 60338 75491 153744 1772865 1644941 127924 7187 71745 130053 195595 404580 -276656 1 LIFE ON BELAY INC 2977 HWY K 133 OFALLON MO 63368 851650345 501(C)(3) 10000 0 PROLIFE COMMUNICATIONS 1 PART I, LINE 2: RESTRICTED GRANTS ARE MONITORED BY VITAE FOUNDATION, REPORTS ARE REQUIRED FOR USE OF THE GRANTS AT THE COMPLETION OF THE PROJECTS. MICHAEL LANDWEHR SON OF CARL LANDWEHR, EMPLOYEE OF VITAE. MICHAEL WORKS FOR WELLS FARGO, WHICH ASSISTED IN STOCK DONATIONS. 0 MATTHEW LANDWEHR SON OF CARL LANDWEHR, EMPLOYEE OF VITAE. MATTHEW WORKS FOR THOMPSON-COBURN, WHICH THE FIRM AND OTHER ATTORNEYS ASSISTED WITH LEGAL ADVICE. 0 JOHN LANDWEHR BROTHER OF CARL LANDWEHR, EMPLOYEE OF VITAE JOHN IS A MEMBER OF COOK, VETTER, DOERHOFF & LANDWEHR PC WHICH PROVIDED LEGAL COUNSEL TO VITAE FOUNDATION ON A FEE BASIS. 0 LORI STOKES LORI, SISTER-IN-LAW OF DEBBIE STOKES, PRESIDENT OF VITAE UNTIL SEPT 2022. LORI WAS A CO-OWNER OF ACCUDATA, WHICH PROVIDED VITAE WITH BACKGROUND AND CREDIT INFORMATION FOR NEW EMPLOYEES. 0 DOUG BAX CURRENTLY ONE OF THE VITAE FOUNDATION BOARD OF DIRECTORS AS OF NOVEMBER2023 DOUG IS AN EMPLOYEE AT LEARFIELD COMMUNICATIONS, WHICH PROVIDES RADIO ADVERTISING WITH THE MIZZOU SPORTS FOR VITAE FOUNDATION 0 MATTHEW MEEKS HUSBAND TO BRANDY MEEKS, CURRENT PRESIDENT MATTHEW IS THE OWNER OF CORNERSTONE MARKETING STRATEGIES, WHICH PROVIDES VITAE WITH WEB HOSTING, AND WEBSITE DESIGN FOR CORPORATE WEBSITES AND PREGNANCY HELP CENTERS. 0 X 12 310649 STOCK VALUE 0 1 1 PART I, LINE 32B: A THIRD PARTY STOCK BROKER IS USED TO SELL DONATED STOCK. FORM 990, PART VI, SECTION A, LINE 7A BOARD MEMBERS ELECT OTHER BOARD MEMBERS. FORM 990, PART VI, SECTION B, LINE 11B AN ELECTRONIC DRAFT OF THE FORM 990 IS SENT TO THE BOARD MEMBERS. THE TREASURER REVIEWS WITH THE STAFF. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS ARE PROVIDED QUESTIONNAIRES / STATEMENTS TO COMPLETE ANNUALLY. AS PART OF THE ANNUAL STATE REGISTRATION PROCESS, OFFICERS AND STAFF MEMBERS ARE REVIEWED. FORM 990, PART VI, SECTION B, LINE 15 AFTER REVIEW FROM THE EXECUTIVE COMMITTEE IN 2012 TERMS FOR THE PRESIDENT POSITION AND COMPENSATION WERE RENEWED BY RESOLUTION. ALL OTHER OFFICERS AND KEY EMPLOYEES COMPENSATION IS DETERMINED BY COMPARING TO TRADE SOURCES, ANNUALLY, FOR INTERNAL REVIEW. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC BY A REQUEST IN WRITING. FORM 990, PART XI, LINE 9: PLEDGE WRITE-OFF 40,207. FORM 990, PART XI, LINE 2C THE FINANCE COMMITTEE ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF THE INDEPENDENT ACCOUNTANT.