2024-03-06T01:13:50-00:00 2023-06-30 822851604 SECHLER MORGAN CPAS PLLC 2418 W BARROW DRIVE CHANDLER AZ 85224 990EZ 2022-07-01 743158062 STORMWATER OUTREACH FOR REGIONAL MUNICIPALITIES (STORM) % LAURA NORDAN STOR 9289613850 PO BOX 403 GLOBE AZ 85502 LAURA NORDAN TREASURER 9289613850 2024-03-01 true LAURA NORDAN 999009999 KRISTINA MORGAN CPA P01370742 6022302700 2024-03-01 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z X AZSTORM.ORG X X 73500 X 73500 73500 5775 96 63238 69109 4391 22203 26594 22203 26594 22203 26594 22203 26594 X PROMOTE STORMWATER EDUCATION STORM PROVIDES A PLATFORM FOR COLLABORATIVE EFFORT BY MUNICIPAL PARTNERS TO PERFORM EDUCATIONAL OUTREACH TO THEIR RESIDENTS WITH THE MESSAGE OF POLLUTION PREVENTION TO HELP KEEP OUR WATERS CLEAN. 2500 55846 DURING FY23, STORM MEMBERS COMPLETED OUTREACH VIA WEB, PRINT, DIGITAL, AND SOCIAL MEDIA. THE COORDINATION AMONG THE MEMBER CITIES, TOWNS, AND NONTRADITIONAL MUNICIPAL SEPARATE STORM SEWER SYSTEM OWNERS OR AFFILIATES SEE SCHEDULE O FOR HIGHLIGHTS 55846 DEREK CASTENADA CHAIR 004.00 0 AUTUMN MARTINEZ VICE CHAIR 001.00 0 KENYA LUGO-WAITE SECRETARY 001.00 0 LAURA NORDAN TREASURER 002.00 0 LONNIE FROST MEMBER-AT-LARGE 001.00 0 false false false false false false false 0 0 0 false false LAURA NORDAN PO BOX 403 GLOBE AZ 85502 9289613850 false false false false false false false false false false false NONE NONE true X 82000 70500 57250 70000 73500 353250 82000 70500 57250 70000 73500 353250 353250 353250 1.00000 1.00000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Form 990-EZ, Part I, Line 16, Other Expenses Conferences, conventions, and meetings 1,333 Form 990-EZ, Part I, Line 16, Other Expenses Public Service Announcements 30,666 Form 990-EZ, Part I, Line 16, Other Expenses Promotional Items 26,751 Form 990-EZ, Part I, Line 16, Other Expenses Dues/Sponsorships 3,000 Form 990-EZ, Part I, Line 16, Other Expenses Admin/Office Expenses 1,363 Form 990-EZ, Part I, Line 16, Other Expenses Advertising 125 Form 990-EZ, Part III, Line 30a THIS YEAR, STORM FOCUSED ON LOCAL OUTREACH AND MAINTAINING STORMS DIGITAL AND SOCIAL MEDIA PRESENCE. IN ADDITION TO STORMS DIGITAL AND SOCIAL MEDIA PAGES, STORM PARTNERED WITH ABC15 TO INCREASE OPPORTUNITIES TO SHARE KNOWLEDGE THROUGH VARIOUS PLATFORMS THROUGHOUT THE YEAR. MEDIA CAMPAIGNS RUN BY ABC15 PROMOTED IMPORTANT STORMWATER MESSAGES, RESULTING IN APPROXIMATELY 7.7 MILLION IMPRESSIONS ACROSS TWO MEDIA CAMPAIGNS. Form 990-EZ, Part III, Line 30b JANUARYS STORMWATER AWARENESS CAMPAIGN SHOWED AN 11 INCREASE IN CORRECT RESPONSES TO THE STORMWATER QUIZ FROM THE YEAR PRIOR. THE MONSOON CAMPAIGN BEGINNING IN MAY INCLUDED A FACEBOOK POST MADE BY ABC15 ON BEHALF OF STORM LEADING TO MORE THAN 1,600 PEOPLE VISITING THE STORM WEBSITE. DURING FY23, STORMS WEBSITE AZSTORM.ORG RECEIVED A TOTAL OF 13,685 WEBPAGE VIEWS BY 9,032 USERS DURING 10,275 SESSIONS A SESSION IS A PERIOD OF TIME A USER IS ENGAGED WITH THE WEBSITE. Form 990-EZ, Part III, Line 30c THE FIVE-YEAR OUTREACH PLAN WAS APPROVED BY STORM MEMBERS FOR FY23. FOR BUSINESS OUTREACH, THE DECISION WAS MADE TO CONDUCT TARGETED OUTREACH WITH INFORMATION INCLUDING MANAGEMENT PRACTICES, POLLUTION PREVENTION PLANS, AND FACILITY MAINTENANCE PROCEDURES. FOR GENERAL OUTREACH, THE DECISION WAS MADE TO FOCUS ON OUTREACH TO RESIDENTIAL COMMUNITIES BY PROVIDING INFORMATION ON ILLICIT DISCHARGES AND ILLEGAL DUMPING, PROPER MANAGEMENT OF NON-STORMWATER DISCHARGES, AND INFORMATION ON REPORTING SPILLS, DUMPING, AND ILLICIT DISCHARGES. THIS ENSURES MESSAGING CREATED BY STORM AND ITS PARTNERS REMAINS CONSISTENT WITH MEMBERS MUNICIPAL SEPARATE STORM SEWER SYSTEM MS4 PERMIT REQUIREMENTS. STORM MEMBERS WILL OFTEN HAVE DIFFERENT RESPONSIBILITIES THAT ARE SPECIFIC TO THEIR MS4 PERMIT, SO COORDINATION AMONG AGENCIES ALLOWS ALL MEMBERS TO RECEIVE THE MAXIMUM BENEFIT FROM MATERIALS OBTAINED THROUGH STORM. Form 990-EZ, Part III, Line 30d AFTER SEVERAL MONTHS OF SEARCHING FOR THE RIGHT MEDIA MANAGEMENT FIRM,THE MEMBERSHIP OF STORM VOTED TO PARTNER WITH PETRAKOS COMMUNICATIONS, INC., TO MANAGE MESSAGING AND DATA VIA THE WEBSITE AND ITS DOCUMENT MANAGEMENT PLATFORM. AS PETRAKOS COMMUNICATIONS GROWS ITS PARTNERSHIP WITH STORM, ADDITIONAL MARKETING OPPORTUNITIES MAY BE UTILIZED TO GIVE STORM A LARGER STRONGHOLD IN THE DIGITAL MEDIA REALM TO FURTHER INCREASE WATER QUALITY EDUCATION AWARENESS.