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    <ReturnTs>2024-02-12T11:00:47-06:00</ReturnTs>
    <TaxPeriodEndDt>2023-12-31</TaxPeriodEndDt>
    <ReturnTypeCd>990EZ</ReturnTypeCd>
    <TaxPeriodBeginDt>2023-01-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>301250515</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>INSTITUTE FOR PHILOSOPHICAL AND FUTURE STUDIES IN MARKETING</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>INST</BusinessNameControlTxt>
      <PhoneNum>5756407686</PhoneNum>
      <USAddress>
        <AddressLine1Txt>5260 REDMAN ROAD</AddressLine1Txt>
        <CityNm>LAS CRUCES</CityNm>
        <StateAbbreviationCd>NM</StateAbbreviationCd>
        <ZIPCd>88011</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>STACEY HYMAN</PersonNm>
      <PersonTitleTxt>Treasurer</PersonTitleTxt>
      <PhoneNum>5756407686</PhoneNum>
      <SignatureDt>2024-02-15</SignatureDt>
    </BusinessOfficerGrp>
    <SigningOfficerGrp>
      <PersonFullName>
        <PersonFirstNm>STACEY</PersonFirstNm>
        <PersonLastNm>HYMAN</PersonLastNm>
      </PersonFullName>
      <SSN>XXX-XX-XXXX</SSN>
    </SigningOfficerGrp>
    <IRSResponsiblePrtyInfoCurrInd>1</IRSResponsiblePrtyInfoCurrInd>
    <TaxYr>2023</TaxYr>
    <BuildTS>2023-04-26 12:10:37Z</BuildTS>
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      <ScheduleBNotRequiredInd>X</ScheduleBNotRequiredInd>
      <Organization501c3Ind referenceDocumentId="IRS990ScheduleA">X</Organization501c3Ind>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <GrossReceiptsAmt>34959</GrossReceiptsAmt>
      <InfoInScheduleOPartIInd>X</InfoInScheduleOPartIInd>
      <ContributionsGiftsGrantsEtcAmt>23969</ContributionsGiftsGrantsEtcAmt>
      <InvestmentIncomeAmt>10990</InvestmentIncomeAmt>
      <TotalRevenueAmt>34959</TotalRevenueAmt>
      <GrantsAndSimilarAmountsPaidAmt>4531</GrantsAndSimilarAmountsPaidAmt>
      <FeesAndOtherPymtToIndCntrctAmt>192</FeesAndOtherPymtToIndCntrctAmt>
      <PrintingPublicationsPostageAmt>1858</PrintingPublicationsPostageAmt>
      <OtherExpensesTotalAmt>6610</OtherExpensesTotalAmt>
      <TotalExpensesAmt>13190</TotalExpensesAmt>
      <ExcessOrDeficitForYearAmt>21769</ExcessOrDeficitForYearAmt>
      <NetAssetsOrFundBalancesBOYAmt>125857</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>147626</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIInd>X</InfoInScheduleOPartIIInd>
      <CashSavingsAndInvestmentsGrp>
        <BOYAmt>150004</BOYAmt>
        <EOYAmt>149879</EOYAmt>
      </CashSavingsAndInvestmentsGrp>
      <OtherAssetsTotalDetail>
        <BOYAmt>853</BOYAmt>
        <EOYAmt>640</EOYAmt>
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      <Form990TotalAssetsGrp>
        <BOYAmt>150857</BOYAmt>
        <EOYAmt>150519</EOYAmt>
      </Form990TotalAssetsGrp>
      <SumOfTotalLiabilitiesGrp>
        <BOYAmt>25000</BOYAmt>
        <EOYAmt>2893</EOYAmt>
      </SumOfTotalLiabilitiesGrp>
      <NetAssetsOrFundBalancesGrp>
        <BOYAmt>125857</BOYAmt>
        <EOYAmt>147626</EOYAmt>
      </NetAssetsOrFundBalancesGrp>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <PrimaryExemptPurposeTxt>TO CREATE A FORUM FOR DEBATE AMONG CURRENT AND FUTURE SCHOLARS IN MARKETING TO INCLUDE CONFERENCES, SUBSIDIZING RESEARCH AND PUBLICATION OF JOURNAL ARTICLES.</PrimaryExemptPurposeTxt>
      <ProgramSrvcAccomplishmentGrp>
        <DescriptionProgramSrvcAccomTxt>UNIVERSITY OF MARYLAND</DescriptionProgramSrvcAccomTxt>
        <ProgramServiceExpensesAmt>1000</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <ProgramSrvcAccomplishmentGrp>
        <DescriptionProgramSrvcAccomTxt>ROADRUNNER FOOD BANK</DescriptionProgramSrvcAccomTxt>
        <ProgramServiceExpensesAmt>1000</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <ProgramSrvcAccomplishmentGrp>
        <DescriptionProgramSrvcAccomTxt>SOCIETY FOR MARKETING ADVANCES</DescriptionProgramSrvcAccomTxt>
        <ProgramServiceExpensesAmt>1000</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <TotalProgramServiceExpensesAmt>3000</TotalProgramServiceExpensesAmt>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>MICHAEL R HYMAN</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>30</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>STACEY A HYMAN</PersonNm>
        <TitleTxt>TREASURER</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>15</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>AARON J HYMAN</PersonNm>
        <TitleTxt>VICE PRESIDENT</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>1</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <ActivitiesNotPreviouslyRptInd>0</ActivitiesNotPreviouslyRptInd>
      <ChgMadeToOrgnzngDocNotRptInd>0</ChgMadeToOrgnzngDocNotRptInd>
      <OrganizationHadUBIInd>0</OrganizationHadUBIInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
      <OrganizationDissolvedEtcInd>0</OrganizationDissolvedEtcInd>
      <Form1120PolFiledInd>0</Form1120PolFiledInd>
      <MadeLoansToFromOfficersInd>0</MadeLoansToFromOfficersInd>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <BooksInCareOfDetail>
        <PersonNm>STACEY HYMAN</PersonNm>
        <USAddress>
          <AddressLine1Txt>5260 REDMAN ROAD</AddressLine1Txt>
          <CityNm>LAS CRUCES</CityNm>
          <StateAbbreviationCd>NM</StateAbbreviationCd>
          <ZIPCd>88011</ZIPCd>
        </USAddress>
        <PhoneNum>5756407686</PhoneNum>
      </BooksInCareOfDetail>
      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <DonorAdvisedFndsInd>0</DonorAdvisedFndsInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <TanningServicesProvidedInd>0</TanningServicesProvidedInd>
      <Form720FiledInd>0</Form720FiledInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <TransactionWithControlEntInd>0</TransactionWithControlEntInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
      <SchoolOperatingInd>0</SchoolOperatingInd>
      <TrnsfrExmptNonChrtblRltdOrgInd>0</TrnsfrExmptNonChrtblRltdOrgInd>
      <PartVIOfCompOfHghstPdEmplTxt>NONE</PartVIOfCompOfHghstPdEmplTxt>
      <PartVIHghstPdCntrctProfSrvcTxt>NONE</PartVIHghstPdCntrctProfSrvcTxt>
      <FiledScheduleAInd>1</FiledScheduleAInd>
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      <PubliclySupportedOrg509a2Ind>X</PubliclySupportedOrg509a2Ind>
      <GiftsGrantsContrisRcvd509Grp>
        <CurrentTaxYearMinus1YearAmt>126093</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>23969</CurrentTaxYearAmt>
        <TotalAmt>150062</TotalAmt>
      </GiftsGrantsContrisRcvd509Grp>
      <Total509Grp>
        <CurrentTaxYearMinus1YearAmt>126093</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>23969</CurrentTaxYearAmt>
        <TotalAmt>150062</TotalAmt>
      </Total509Grp>
      <PublicSupportTotal509Amt>150062</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus1YearAmt>1845</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>10990</CurrentTaxYearAmt>
        <TotalAmt>12835</TotalAmt>
      </GrossInvestmentIncome509Grp>
      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus1YearAmt>1845</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>10990</CurrentTaxYearAmt>
        <TotalAmt>12835</TotalAmt>
      </InvestmentIncomeAndUBTIGrp>
      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus1YearAmt>127938</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>34959</CurrentTaxYearAmt>
        <TotalAmt>162897</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <First5Years509Ind>X</First5Years509Ind>
      <PublicSupportCY509Pct>0.92120</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.99000</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.07880</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.01440</InvestmentIncomePYPct>
      <DistributableAmountGrp>
        <CYAdjNetIncomeDistributableAmt>0</CYAdjNetIncomeDistributableAmt>
        <CYPct85AdjustedNetIncomeAmt>0</CYPct85AdjustedNetIncomeAmt>
        <CYTotalMinAstDistributableAmt>0</CYTotalMinAstDistributableAmt>
        <CYGreaterAdjustedMinimumAmt>0</CYGreaterAdjustedMinimumAmt>
        <CYIncomeTaxImposedPYAmt>0</CYIncomeTaxImposedPYAmt>
        <CYDistributableAsAdjustedAmt>0</CYDistributableAsAdjustedAmt>
      </DistributableAmountGrp>
    </IRS990ScheduleA>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 10</FormAndLineReferenceDesc>
        <ExplanationTxt>1) ACTIVITY CHARITABLE GRANTEE NAME TOMBAUGH/PROJECT LINK GRANTEE ADDRESS 226 CARVER RD LAS CRUCES NM 88005 AMOUNT 672.46 RELATIONSHIP 2) ACTIVITY CHARITABLE GRANTEE NAME UNIVERISTY OF MARYLAND GRANTEE ADDRESS 3100 HORNBAKE LIBRARY COLLEGE PARK MD 20742 AMOUNT 1000 RELATIONSHIP 3) ACTIVITY CHARITABLE GRANTEE NAME ROADRUNNER FOOD BANK GRANTEE ADDRESS 2100 N. MAIN ST LAS CRUCES NM 88001 AMOUNT 1000 RELATIONSHIP 4) ACTIVITY CHARITABLE GRANTEE NAME DONORS CHOOSE GRANTEE ADDRESS 134 W. 37TH STREET 11TH FLOOR NEW YORK NY 10018 AMOUNT 343.37 RELATIONSHIP 5) ACTIVITY GRANT GRANTEE NAME SOCIETY FOR MARKETING ADV GRANTEE ADDRESS 3743 GRAPELAND CIRCLE EXMORE VA 23350 AMOUNT 1000 RELATIONSHIP 6) ACTIVITY CHARITABLE GRANTEE NAME ASOMBRO GRANTEE ADDRESS PO BOX 891 LAS CRUCES NM 88004 AMOUNT 515 RELATIONSHIP</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 16</FormAndLineReferenceDesc>
        <ExplanationTxt>1) OTHER EXPENSES TRAVEL AMOUNT 1555 2) OTHER EXPENSES PENALTIES AMOUNT 30 3) OTHER EXPENSES DEPRECIATION AMOUNT 4812 4) OTHER EXPENSES DEPRECIATION COMES FROM FORM 4562 AMOUNT 213</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>990 EZ PAGE I,LINE 20</FormAndLineReferenceDesc>
        <ExplanationTxt>NET INCOME USD 21769</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART II, LINE 24</FormAndLineReferenceDesc>
        <ExplanationTxt>1) DESCRIPTION COMPUTER BOY AMOUNT 0 EOY AMOUNT 1171.49 2) DESCRIPTION FURNITURE AND EQUIPMENT BOY AMOUNT 1066.43 EOY AMOUNT 4707.25 3) DESCRIPTION ACCUMULATED DEPRECIATION BOY AMOUNT -213.29 EOY AMOUNT -5238</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART II, LINE 26</FormAndLineReferenceDesc>
        <ExplanationTxt>1) DESCRIPTION CREDIT CARD BOY AMOUNT 0 EOY AMOUNT 893 2) DESCRIPTION DEFERRED REVENUE BOY AMOUNT 25000 EOY AMOUNT 2000</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
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