2024-11-14T08:20:27-06:00 2023-12-31 541149263 YOUNT HYDE & BARBOUR PC PO BOX 2560 WINCHESTER VA 226041760 990 2023-01-01 472757127 TRUSTWORTHY ACCOUNTABILITY GROUP INC TRUS 2123804700 888 17TH ST NW 620 WASHINGTON DC 20006 ROBERT LIODICE TREASURER 2123804700 2024-11-01 1 1 OLIVIA A HUTTON CPA P00964688 5406623417 2024-11-01 2023 2024-10-15 13:58:12Z ROBERT LIODICE 888 17TH ST NW 620 WASHINGTON DC 20006 7916234 0 X WWW.TAGTODAY.NET X 2014 DC TAG IS THE LEADING GLOBAL INITIATIVE FIGHTING CRIMINAL ACTIVITY AND INCREASING TRUST IN THE DIGITAL ADVERTISING INDUSTRY. TAG ADVANCES ITS MISSION OF ELIMINATING FRAUDULENT TRAFFIC, FACILITATING THE SHARING OF THREAT INTELLIGENCE, AND PROMOTING BRAND SAFETY BY CONNECTING INDUSTRY LEADERS, ANALYZING THREATS, AND SHARING BEST PRACTICES WORLDWIDE. 3 3 14 3 0 0 0 0 5867513 5614892 18679 -13292 1619 0 5887811 5601600 0 0 0 0 3961477 4694165 0 0 0 2336750 3268623 6298227 7962788 -410416 -2361188 10041144 8342997 8072849 8314013 1968295 28984 X TAG IS THE LEADING GLOBAL INITIATIVE FIGHTING CRIMINAL ACTIVITY AND INCREASING TRUST IN THE DIGITAL ADVERTISING INDUSTRY. TAG ADVANCES ITS MISSION OF ELIMINATING FRAUDULENT TRAFFIC, FACILITATING THE SHARING OF THREAT INTELLIGENCE, AND PROMOTING BRAND SAFETY BY CONNECTING INDUSTRY LEADERS, ANALYZING THREATS, AND SHARING BEST PRACTICES WORLDWIDE. 0 0 CERTIFIED AGAINST FRAUD SEAL PROGRAM: NEW DATA DEMONSTRATED THAT AD BUYERS AROUND THE WORLD CAN PURCHASE INVENTORY FROM TAG CERTIFIED CHANNELS (TCC) WITH CONFIDENCE, AS INVALID TRAFFIC (IVT) RATES IN THE US, EUROPE AND ASIA-PACIFIC REGIONS WERE HELD UNDER 1% WHEN MULTIPLE ENTITIES INVOLVED IN THE TRANSACTION HAVE ACHIEVED THE TAG CERTIFIED AGAINST FRAUD SEAL. TAG'S ASIA-PACIFIC FRAUD SNAPSHOT FOUND A 0.37% PERCENT RATE FOR IVT IN TAG CERTIFIED CHANNELS. ITS EUROPEAN FRAUD BENCHMARK STUDY SHOWED A SIGNIFICANT 20% YEAR-OVER-YEAR DROP IN IVT IN TAG CERTIFIED CHANNELS IN MAJOR EUROPEAN MARKETS, WITH THE IVT RATE IN TAG CERTIFIED CHANNELS IN EUROPE DECLINING FROM 0.69% IN LAST YEAR'S STUDY TO JUST 0.55% THIS YEAR, WHILE MAINTAINING AN IMPRESSIVE SUB-1% IVT RATE ACROSS ALL FOUR YEARS OF THE STUDY. CERTIFIED AGAINST MALWARE SEAL PROGRAM: THE NUMBER OF COMPANIES EARNING TAG'S CERTIFIED AGAINST MALWARE SEAL INCREASED BY 22.5% IN 2023, CONTINUING AS TAG'S FASTEST GROWING PROGRAM. BRAND SAFETY CERTIFIED SEAL PROGRAM: TAG LAUNCHED "PROJECT BRAND INTEGRITY 2.0" (PBI 2.0), A SIGNIFICANT EXPANSION OF TAG'S PROVEN ANTI-PIRACY INITIATIVE TO DEFUND THE CRIMINALS WHO PROFIT FROM STOLEN CONTENT WHILE PROTECTING ADVERTISERS FROM UNINTENTIONAL EXPOSURE TO UNSAFE WEBSITES. PBI 2.0 LEVERAGES NEW PARTNERSHIPS WITH THE INDUSTRY'S MAJOR AD TECH INTERMEDIARIES TO CUT OFF FUNDING FROM PIRATE WEBSITES THROUGH A COMPREHENSIVE PRE-BID EXCLUSION LIST, THUS PREVENTING PIRATE SITES FROM MONETIZING STOLEN INTELLECTUAL PROPERTY (IP). BY INCORPORATING REAL-TIME INTELLIGENCE ON NEW PIRATE DOMAINS FROM TAG'S AD SEC THREAT EXCHANGE AND TAG MEMBER COMPANIES, PBI 2.0 PROTECTS BRANDS WHILE PREVENTING AD DOLLARS FROM REACHING THOSE ILLEGITIMATE SITES. TAG ALSO UPDATED ITS BSC STANDARDS TO REQUIRE THE IMPLEMENTATION OF A PIRACY-RELATED BLOCK LIST SUCH AS THE ONE CROWDSOURCED THROUGH THE ADSEC THREAT EXCHANGE FOR A COMPANY TO BE AWARDED THE BSC SEAL. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 10 0 1 14 1 0 0 0 0 0 0 0 0 X 3 3 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 1 1 0 0 X THE ORGANIZATION 2123804700 888 17TH ST NW WASHINGTON DC 20006 ROBERT LIODICE TREASURER 3.00 X X 0 0 0 DAVID COHEN DIRECTOR 3.00 X 0 0 0 MARLA KAPLOWITZ DIRECTOR 3.00 X 0 0 0 MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 40.00 X 749637 0 54423 RACHEL PARHAM COO 40.00 X 387808 0 55293 MICHAEL LYDEN VP OF THREAT INTELLIGENCE 40.00 X 293974 0 13958 TODD MILLER DIRECTOR OF COMPLIANCE 40.00 X 235297 0 23992 MICHAEL HAHN GENERAL COUNSEL 40.00 X 214288 0 510 BONNIE NIEDERSTRASSER DIRECTOR OF POLICY AND COMPLIANCE 40.00 X 189267 0 44379 2070271 0 192555 6 0 1 0 BRAND SAFE VENTURES 20595 HOLYOKE DR ASHBURN VA 20147 443000 888 17TH STREET CORPORATION 888 17TH ST NW WASHINGTON DC 20006 155680 RIDGEBACK COMMUNICATIONS 913 S ST NW WASHINGTON DC 20001 155592 3 MEMBERSHIP REVENUE 900099 5614892 5614892 5614892 100560 100560 2200782 2314634 -113852 -113852 -113852 5601600 5614892 0 -13292 X 803985 3147005 586722 156453 122687 53389 30397 1523999 4616 38853 610051 206084 177452 28462 38749 RESEARCH 362700 SEVERANCE UK 38301 SHARED SERVICE FEE 13351 DUES AND SUBSCRIPTIONS 12007 7525 7962788 394956 399435 1969742 1014913 3229836 3604170 78283 32641 91692 0 0 91692 3170447 2287988 1197880 912158 10041144 8342997 889133 1169564 5985836 6206795 1197880 937654 8072849 8314013 X 1968295 28984 1968295 28984 10041144 8342997 X -2361188 421460 417 X 1 X 0 0 0 0 1 0 91692 91692 91692 RIGHT-OF-USE ASSET 912158 912158 LEASE LIABILITIES 937654 937654 EUROPE (INCLUDING ICELAND & GREENLAND) 0 4 PROGRAM SERVICES MEMBER ENGAGEMENT 1439750 0 4 0 0 0 4 1439750 0 1439750 0 0 0 0 0 0 X 1 1 0 0 0 MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 383279 0 366358 0 0 0 16500 0 37923 0 804060 0 0 0 RACHEL PARHAM COO 357912 0 29896 0 0 0 16500 0 38793 0 443101 0 0 0 MICHAEL LYDEN VP OF THREAT INTELLIGENCE 267800 0 26174 0 0 0 13299 0 659 0 307932 0 0 0 TODD MILLER DIRECTOR OF COMPLIANCE 215132 0 20165 0 0 0 11258 0 12734 0 259289 0 0 0 BONNIE NIEDERSTRASSER DIRECTOR OF POLICY AND COMPLIANCE 181404 0 7863 0 0 0 9822 0 34557 0 233646 0 0 0 MICHAEL HAHN GENERAL COUNSEL 194491 0 19797 0 0 0 0 0 510 0 214798 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B NO REVIEW OF THE FORM 990 WILL BE CONDUCTED PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST STATEMENTS ANUALLY FORM 990, PART VI, SECTION B, LINE 15A PRESIDENT AND CEO - ANNUAL PERFORMANCE REVIEW BY EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. SALARY AND BONUS DETERMINED BY PERFORMANCE AGAINST OPERATING RESULTS AS COMPARED WITH GOALS AND TARGETS SET AT THE BEGINNING OF EACH YEAR. FORM 990, PART VI, SECTION C, LINE 19 TAG DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. FORM 990, PART IX, LINE 11G CONSULTING FEES 1,523,999. FORM 990, PART XI, LINE 9: FOREIGN CURRENCY TRANSLATION 417. JOINT INDUSTRY COMMITTEE FOR WEB STANDARDS LIMITED 888 17T STREET NW WASHINGTON DC 20006 DORMANT IN 2023. DIGITAL ADVERTISING TRADE ASSOCIATION UK TAG TRUSTED ADVERTISING NETWORK ADVERTISING NY 2149 TAG BRAND SAFE VENTURES INC IT SERVICES VA 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 BRAND SAFE VENTURES INC L 443000