2024-05-09T09:53:18-05:00 2023-06-30 882730877 CHERRY BEKAERT ADVISORY LLC 3800 GLENWOOD AVE SUITE 200 RALEIGH NC 27612 990 2022-07-01 562024982 FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU INC FAYE 9105385133 245 PERSON STREET FAYETTEVILLE NC 283015733 DEVIN HEATH PRESIDENT AND CEO 9105385133 2024-05-03 1 DEVIN HEATH 999009999 1 BREE-ANN WEIDNER P01319397 9197821040 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z DISTINCTLY FAYETTEVILLE DEVIN HEATH 245 PERSON STREET FAYETTEVILLE NC 283015733 3486693 0 X WWW.DISTINCTLYFAYETTEVILLENC.COM X 1997 NC POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 10 10 19 18 0 0 0 0 3714820 3200000 -5135 1990 -205 -10582 3709480 3191408 0 0 0 0 803680 854642 0 0 0 1945920 2497609 2749600 3352251 959880 -160843 2784832 2880055 129720 385786 2655112 2494269 X TO POSITION CUMBERLAND COUNTY AS A DESTINATION FOR CONVENTIONS, TOURNAMENTS AND INDIVIDUAL TRAVEL. 0 0 IN 2022, THE FACVB LAUNCHED A STAKEHOLDER RESEARCH STUDY. THIS RESEARCH INITIATIVE WAS INTENDED TO HELP SHAPE FAYETTEVILLE/CUMBERLAND COUNTY'S IMAGE AMONG REGIONAL AND NATIONAL TRAVELERS. THE HOPE WAS TO USE THE INFORMATION GATHERED TO HELP OPTIMIZE THE COMMUNITY ASSETS AND THE FAYETTEVILLE/CUMBERLAND COUNTY TOURISM BRAND. AFTER COPIOUS AMOUNTS OF RESEARCH, STAKEHOLDER RESEARCH STUDY, AND THE RECOMMENDATIONS FROM THESE AGENCIES, THE FACVB BEGAN ITS REBRANDING PROCESS. THE REBRAND WAS LAUNCHED IN NOVEMBER 2023 AND FACVB IS NOW DOING BUSINESS AS DISTINCTLY FAYETTEVILLE. AFTER THE REBRAND THE LOCATION ON 245 PERSON STREET AND THE WEBSITE WAS UPDATED WITH THE NEW BRAND. IN ADDITION, BASED UPON MARKET RESEARCH OF SURROUNDING SUCCESSFUL DMOS AND ENCOURAGEMENT FROM THE TDA, DISTINCTLY FAYETTEVILLE CREATED A $200,000 INCENTIVE PROGRAM TO ATTRACT AND RETAIN EVENTS IN CUMBERLAND COUNTY. ALL INTERESTED ORGANIZATIONS WITH AN EVENT OR TOURNAMENT CAN FILL OUT OUR INCENTIVE PROGRAM APPLICATION AND BE POTENTIALLY ELIGIBLE FOR FUNDING ASSISTANCE. THE APPLICATION PROCESS ALLOWS OUR ORGANIZATION TO EXAMINE THEIR POTENTIAL ECONOMIC IMPACT ON THE COMMUNITY AND WEIGH REQUESTED FUNDING AGAINST THE RETURN ON INVESTMENT TO THE COUNTY. BASED UPON PREDETERMINED METRICS, SUCH AS HOTEL ROOM PRODUCTION, THE ORGANIZATION WILL THEN QUALIFY FOR SOME OR ALL REQUESTED FUNDING. THIS IS VITAL TO HELP NOT ONLY OUR COMMUNITY BUT ALSO THE GROWING SMALL AND MID-SIZED EVENT MARKET THAT MAY NOT OTHERWISE HAVE THE BUDGET TO HOST A SUCCESSFUL FUNCTION. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 10 0 1 19 1 0 0 0 0 0 0 0 0 X 10 10 0 0 0 0 0 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 NC X KIMBERLY GRIFFITH DIXON 9104835311 245 PERSON STREET FAYETTEVILLE NC 28301 SETH BENALT CHAIRMAN 1.00 1.00 X X 0 0 0 SHEBA MCNEIL VICE-CHAIR 1.00 1.00 X X 0 0 0 MANISH MEHTA TREASURER 1.00 1.00 X X 0 0 0 JIMMY KEEFE SECRETARY 1.00 1.00 X X 0 0 0 AMY CANNON DIRECTOR (THRU 5/2023) 1.00 1.00 X 0 0 0 ADAM COLLIER DIRECTOR (THRU 2/2023) 1.00 1.00 X 0 0 0 DOUG HEWETT DIRECTOR (THRU 2/2023) 1.00 1.00 X 0 0 0 TONY KOTSOPOULOS DIRECTOR 1.00 1.00 X 0 0 0 BYRON MCNEILL DIRECTOR 1.00 1.00 X 0 0 0 JODI PHELPS DIRECTOR (FROM 2/2023) 1.00 1.00 X 0 0 0 LILY SCHMIDT DIRECTOR 1.00 1.00 X 0 0 0 SALLY SHUTT DIRECTOR (FROM 2/2023) 1.00 1.00 X 0 0 0 MICHELLE SKINNER DIRECTOR (FROM 3/2023) 1.00 1.00 X 0 0 0 RANDALL FIVEASH PRESIDENT/CEO 50.00 10.00 X 105238 0 6958 KIMBERLY GRIFFITH DIXON DIRECTOR OF FINANCE (FROM 8/22) 40.00 2.00 X 14979 0 449 KELLY BRILL DIRECTOR OF FINANCE (THRU 8/22) 40.00 2.00 X 49732 0 10045 169949 0 17452 0 0 0 0 ADAMS & KNIGHT INC 80 AVON MEADOW LANE AVON CT 06001 BRANDING, DESIGN PR 825152 MYTHIC 6201 FAIRVIEW RD SUITE 200 CHARLOTTE NC 28210 SOCIAL MEDIA CAMPAIGN - WEBSITE 520976 2 OCCUPANCY TAX 900099 3200000 3200000 3200000 1990 1990 282841 282841 0 0 871 12444 -11573 -11573 MISCELLANEOUS INCOME 900099 991 991 991 3191408 3189418 0 1990 178781 549763 28667 43241 54190 17763 27203 221806 1551582 127534 39082 37727 172775 22817 91396 37077 REPAIRS AND MAINTENANCE 136856 EVENT HOSTING 7989 6002 3352251 1319777 1262750 782757 784836 333309 269051 12183 0 13395 0 427962 210942 232160 217020 91251 346398 2784832 2880055 39063 30806 90657 354980 129720 385786 X 2655112 2494269 2655112 2494269 2784832 2880055 -160843 0 X 0 1 X 1 0 172440 62152 110288 183960 121332 62628 71562 27458 44104 217020 RIGHT TO USE LEASED ASSET, NET 346398 346398 LEASE LIABILITY 354980 354980 3200000 0 3200000 -8592 -8592 3191408 3360843 8592 8592 3352251 0 3352251 PART XI, LINE 4B - OTHER ADJUSTMENTS: OTHER OPERATING INCOME -10,582. INTEREST INCOME 1,990. PART XII, LINE 2D - OTHER ADJUSTMENTS: OTHER OPERATING INCOME 10,582. INTEREST INCOME -1,990. FORM 990, PART VI, SECTION A, LINE 7A THERE ARE 11 VOTING MEMBERS ON THE BOARD OF DIRECTORS. BASED ON THE ORGANIZATION'S BY-LAWS, WHEN A VOTING MEMBER TRANSITIONS OFF, THE BOARD MAY ELECT ANOTHER VOTING MEMBER TO TAKE THAT SEAT. FORM 990, PART VI, SECTION A, LINE 7B BASED ON THE ORGANIZATIONS BY-LAWS, THE COUNTY COMMISSIONERS MAY APPOINT CERTAIN VOTING MEMBERS TO THE BOARD OF DIRECTORS WHEN THE SEAT IS OPEN. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT/CEO AND THE DIRECTOR OF FINANCE WILL REVIEW THE 990 PRIOR TO FILING. A COPY OF THE 990 WILL BE EMAILED TO THE BOARD MEMBERS PRIOR TO FILING FORM 990, PART VI, SECTION B, LINE 12C UPON OR BEFORE THE ELECTION, HIRING, OR APPOINTMENT, THE BOARD MEMBER MAKES A FULL, WRITTEN DISCLOSURE OF INTEREST, RELATIONSHIPS, AND HOLDINGS THAT COULD POTENTIALLY RESULT IN A CONFLICT OF INTEREST. THE WRITTEN DISCLOSURE IS KEPT ON FILE AND UPDATED AS APPROPRIATE. THE ORGANIZATION CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT-OF-INTEREST POLICY AS PART OF THE MANAGEMENT DUTIES. IN THE EVENT OF A CONFLICT, THE BOARD OF DIRECTORS WOULD GET INVOLVED, AND THE PERSON WITH THE POTENTIAL CONFLICT WOULD RECUSE HIM OR HERSELF FROM ANY DELIBERATIONS OR VOTE. FORM 990, PART VI, SECTION B, LINE 15 THE CEO'S SALARY IS A CONTRACTED AMOUNT VOTED ON BY THE BOARD OF DIRECTORS. THE AMOUNT IS DETERMINED BY LIKE POSITIONS WITH SIMILAR YEARS OF EXPERIENCE. A RECRUITMENT AGENCY WAS ALSO HIRED IN THE SEARCH FOR A POTENTIAL CEO BASED ON CREDENTIALS, QUALIFICATIONS, AND YEARS OF EXPERIENCE FOR INDIVIDUAL APPLICANTS GLOBALLY. FOR OTHER OFFICERS, THE 3RD PARTY HR CONSULTANT RAN A PAY ANALYSIS FOR EACH INDIVIDUAL BASED ON JOB DESCRIPTION, QUALIFICATIONS, ORGANIZATION SIZE AND LOCATION. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC TO THE EXTENT DICTATED BY LAW. COUNTY OF CUMBERLAND NORTH CAROLINA 117 DICK STREET FAYETTEVILLE NC 28301 566000291 GOVERNMENT NC 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0