2022-09-14T16:00:40-05:00 2021-12-31 571157523 APRIO LLP 2002 SUMMIT BOULEVARD SUITE 120 ATLANTA GA 30319 990 2021-01-01 237050539 ATLANTA TIP OFF CLUB INC ATLA 4042427392 250 MARIETTA ST NW ATLANTA GA 30313 ERIC OBERMAN EXECUTIVE DIRECTOR 4042427392 2022-09-13 1 ERIC OBERMAN 999009999 ANGELA DOTSON CPA P00645864 4048929651 2022-09-13 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z ERIC OBERMAN 250 MARIETTA ST NW ATLANTA GA 30313 765528 0 X WWW.NAISMITHAWARDS.COM X 1956 GA TO PROMOTE AND EXPAND THE PASSION, TRADITION, AND HERITAGE OF AMATEUR BASKETBALL AND HONOR THOSE WHO HAVE EXCELLED AND POSITIVELY IMPACTED THE GAME BOTH LOCALLY AND NATIONALLY. 31 30 0 0 0 0 567500 553116 112400 84800 2024 107 0 55691 681924 693714 500 4654 0 0 260290 268793 0 0 233888 279674 334956 540464 608403 141460 85311 927333 949207 66652 87233 860681 861974 X THE CLUB'S MISSION IS TO PROMOTE AND EXPAND THE PASSION, TRADITION, AND HERITAGE OF AMATEUR BASKETBALL AND HONOR THOSE WHO HAVE EXCELLED AND POSITIVELY IMPACTED THE GAME BOTH LOCALLY AND NATIONALLY. 0 0 THE ATLANTA TIP OFF CLUB ADMINISTERS THE NAISMITH AWARDS AND ANNUALLY HONORS THE TOP NATIONAL PLAYERS, COACHES, OFFICIALS, AND ADMINISTRATORS FOR BASKETBALL EXCELLENCE. WINNERS ARE DETERMINED THROUGH SEPARATE VOTING ACADEMIES. PLAYER OF THE YEAR WINNERS ARE RECOGNIZED DURING THE NCAA FINAL FOUR, WHILE COACHES ARE HONORED AT THE NCAA FINAL FOUR OR ON THEIR COLLEGE CAMPUSES. 290295 4654 84800 THE 2020-21 BASKETBALL SEASON STARTED UNDER A CLOUD OF UNCERTAINTY, GIVEN THE ONGOING COVID-19 GLOBAL PANDEMIC. WHILE THE START OF PLAY WAS DELAYED SEVERAL WEEKS, NO ONE, US INCLUDED, KNEW IF WE WOULD MAKE IT TO THE FINISH LINE. WE WERE HOPEFUL THAT THERE WOULD BE ENOUGH GAMES PLAYED DURING THE SEASON TO JUSTIFY NAMING AND AWARDING OUR NATIONAL AND LOCAL HONOREES. BECAUSE OF THE UNUSUAL TIMES, WE SHIFTED OUR ACTIVATION STRATEGY TO EXCLUSIVELY DIGITAL, WITH A HEAVIER-THAN-USUAL EARLY SEASON EMPHASIS. THE THOUGHT WAS TO SINK MORE RESOURCES INTO THE DECEMBER-JANUARY TIMEFRAME THAN WE TYPICALLY HAVE DONE IN ORDER TO KEEP THE BRAND FRESH AND RELEVANT WHILE GAMES WERE ACTUALLY BEING PLAYED. DESPITE NUMEROUS TEAMS EXPERIENCING POSTPONEMENTS AND/OR CANCELLATIONS, WE MADE IT TO THE END AND WITNESSED AN AMAZING MARCH MADNESS AND FINAL FOUR. AND IN DOING SO, BECAUSE WE COULDN'T ACTIVATE AT THE FINAL FOUR, WE ANNOUNCED OUR AWARD WINNERS IN AN IMPACTFUL AND HIGHLY VISIBLE MANNER ON CBS SPORTS NETWORK AND CBS SPORTS HQ. KEY HIGHLIGHTS FROM THE YEAR: $760,000 GROSS REVENUE THE HIGHEST ONE-YEAR TOTAL IN COMPANY HISTORY $61,504 NET REVENUE ON THE GOLF TOURNAMENT THE HIGHEST IN EVENT HISTORY ALIGNMENT WITH MEDIA PARTNERS CBSSN AND CBS SPORTS HQ IN 2021 THAT WILL CARRY INTO THE 2022 AWARDS ANNOUNCEMENTS FIRST YMCA GYM RENOVATION COMPLETION WITH A COMMITMENT FROM DICK'S SPORTING GOODS FOR ANNUAL SUPPORT THREE-YEAR EXTENSION WITH JERSEY MIKE'S AS TITLE SPONSOR OF THE HIGH SCHOOL NAISMITH AWARDS CORPORATE PARTNERS SECURED A 3-YEAR PARTNERSHIP EXTENSION WITH JERSEY MIKE'S AS THE TITLE SPONSOR OF THE NAISMITH HIGH SCHOOL PLAYER OF THE YEAR AND COACH OF THE YEAR AWARDS. THIS NOW RUNS THROUGH 2024 AT WHICH POINT THE PARTNER WOULD LIKE TO MARRY UP THE AGREEMENT WITH THE COLLEGE NAISMITH TROPHY SPONSORSHIP AND EXTEND FOR SEVERAL YEARS. SECURED CITIZEN WATCH TO CONTINUE AS THE "OFFICIAL WATCH OF THE NAISMITH AWARDS" REVENUE AND VIK THROUGHOUT THE SEASON. SELLING THE NAISMITH DEFENSIVE PLAYER OF THE YEAR PROPERTY IS A 2022 PRIORITY. BOARD OF DIRECTORS THE BOARD HAS FLUCTUATED A BIT GIVEN THE NEW DIRECTION AND A GREATER EMPHASIS ON DELIVERABLES (RE-ESTABLISHED IN NOVEMBER 2020). WE ARE RIGHT-SIZED AT 26 TO END THE YEAR AND I WOULD EXPECT THE NUMBER TO SHRINK TO THE LOW-MID 20'S MOVING FORWARD. I CONTINUE TO ACTIVELY PURSUE NEW PROSPECTS, AND HAVE HAD CONVERSATIONS WITH THE CLOROX COMPANY, DELTA AIR LINES, GEORGIA POWER, GOOGLE, FANATICS, INVESCO QQQ AND KELLOGG'S. THE LOCAL, REGIONAL AND NATIONAL AWARD WINNERS FROM 2021 AS ANNOUNCED BY THE ATLANTA TIPOFF CLUB:AWARD NAME WINNER SCHOOLNAISMITH WOMEN'S COLLEGE PLAYER OF THE YEAR PAIGE BUECKERS UCONNNAISMITH MEN'S COLLEGE PLAYER OF THE YEAR LUKA GARZA IOWANAISMITH WOMEN'S COLLEGE COACH OF THE YEAR TARA VANDERVEER STANFORDNAISMITH MEN'S COLLEGE COACH OF THE YEAR MARK FEW GONZAGANAISMITH WOMEN'S DEFENSIVE PLAYER OF THE YEAR NATASHA MACK OKLAHOMA STATENAISMITH MEN'S DEFENSIVE PLAYER OF THE YEAR DAVION MITCHELL BAYLORNAISMITH GIRL'S HIGH SCHOOL PLAYER OF THE YEAR RAVEN JOHNSON WESTLAKE HIGH SCHOOL, ATLANTA, GANAISMITH BOY'S HIGH SCHOOL PLAYER OF THE YEAR CHET HOLMGREN MINNEHAHA ACADEMY, MINNEAPOLIS, MNNAISMITH GIRL'S HIGH SCHOOL COACH OF THE YEAR AL HONOR LAKE HIGHLAND PREP, ORLANDO, FLNAISMITH BOY'S HIGH SCHOOL COACH OF THE YEAR LUKE BARNWELL SUNRISE CHRISTIAN ACADEMY, BEL AIRE, KSNAISMITH OUTSTANDING CONTRIBUTION TO W BASKETBALL CAROL STIFF NAISMITH OUTSTANDING CONTRIBUTION TO M BASKETBALL TOM JERNSTEDT NAISMITH WOMEN'S COLLEGE OFFICIAL OF THE YEAR DANA SENDERS NAISMITH MEN'S COLLEGE OFFICIAL OF THE YEAR HANK NICHOLS GEORGIA WOMEN'S COLLEGE PLAYER OF THE YEAR LORELA CUBAJ GEORGIA TECHGEORGIA MEN'S COLLEGE CO-PLAYER OF THE YEAR MOSES WRIGHT GEORGIA TECHGEORGIA MEN'S COLLEGE CO-PLAYER OF THE YEAR JOSE ALVARADO GEORGIA TECHWHACK HYDER WOMEN'S COLLEGE COACH OF THE YEAR JONI TAYLOR GEORGIAWHACK HYDER MEN'S COLLEGE COACH OF THE YEAR JOSH PASTNER GEORGIA TECHMISS GEORGIA BASKETBALL RAVEN JOHNSON WESTLAKEMR. GEORGIA BASKETBALL JABARI SMITH SANDY CREEKMETRO ATLANTA GIRL'S HIGH SCHOOL PLAYER OF THE YEAR JILLIAN HOLLINGSHEAD MCEACHERNMETRO ATLANTA BOY'S HIGH SCHOOL PLAYER OF THE YEAR MATT CLEVELAND PACE ACADEMYCREMINS HIGH SCHOOL GIRLS COACH OF THE YEAR DERRICK DEWITT MARIETTACREMINS HIGH SCHOOL BOYS COACH OF THE YEAR ALLEN WHITEHART MILTON PINHOLSTER HIGH SCHOOL GIRLS COACH OF THE YEAR JAN AZAR HEBRON CHRISTIAN ACADEMYPINHOLSTER HIGH SCHOOL BOYS COACH OF THE YEAR SHARMAN WHITE PACE ACADEMYALL METRO - 1ST TEAM BOYS SCOOTA HENDERSON KELL (JR)ALL METRO - 1ST TEAM BOYS BRUCE THORNTON MILTON (JR)ALL METRO - 1ST TEAM GIRLS MALIA FISHER HEBRON CHRISTIAN ACADEMYALL METRO - 1ST TEAM GIRLS TA'NIYA LATSON WESTLAKE (JR)ALL METRO - 1ST TEAM BOYS PEYTON DANIELS TRI-CITIESALL METRO - 1ST TEAM BOYS R.J. GODFREY NORTH GWINNETT (JR)ALL METRO - 1ST TEAM BOYS IAN SCHIEFFELIN GRAYSONALL METRO - 1ST TEAM GIRLS SYDNEY BOWLES WOODWARD (JR)ALL METRO - 1ST TEAM GIRLS SANIA FEAGIN FOREST PARKALL METRO - 1ST TEAM GIRLS DE'MAURI FLOURNOY CARROLLTON 290295 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 X 31 30 1 0 0 0 0 0 0 1 1 0 0 1 0 0 0 0 0 0 GA X MARK PETERSEN 4048804814 250 MARIETTA ST NW ATLANTA GA 30313 BARRY GOHEEN CHAIRMAN 1.00 X X 0 0 0 ERIC OBERMAN EXECUTIVE DIRECTOR 1.00 40.00 X X 245607 0 0 DEBBIE ANTONELLI DIRECTOR 1.00 X 0 0 0 ANDY BERG DIRECTOR 1.00 X 0 0 0 STACY GARDELLA DIRECTOR 1.00 X 0 0 0 JON BABUL DIRECTOR 1.00 X 0 0 0 DAN BARRETT DIRECTOR 1.00 X 0 0 0 MARQUES BURNETT DIRECTOR 1.00 X 0 0 0 JW CANNON DIRECTOR 1.00 X 0 0 0 DEVRON EDWARDS DIRECTOR 1.00 X 0 0 0 JACK GIVENS DIRECTOR 1.00 X 0 0 0 DAVID GRAHAM DIRECTOR 1.00 X 0 0 0 RON HARDNOCK DIRECTOR 1.00 X 0 0 0 MIKE HARRELD DIRECTOR 1.00 X 0 0 0 BO HEINER DIRECTOR 1.00 X 0 0 0 JEFF HEMSCHOOT DIRECTOR 1.00 X 0 0 0 THOM HERING DIRECTOR 1.00 X 0 0 0 MATT HONG DIRECTOR 1.00 X 0 0 0 RICH HOPE DIRECTOR 1.00 X 0 0 0 ERIC HOROWITZ DIRECTOR 1.00 X 0 0 0 MICHAEL LEE DIRECTOR 1.00 X 0 0 0 TIM MCGHEE DIRECTOR 1.00 X 0 0 0 TRACI MESSIER DIRECTOR 1.00 X 0 0 0 RODNEY MOSES DIRECTOR 1.00 X 0 0 0 HANIA POOLE DIRECTOR 1.00 X 0 0 0 ASHLEY PREISINGER DIRECTOR 1.00 X 0 0 0 BOB RATHBUN DIRECTOR 1.00 X 0 0 0 JIM REYNOLDS DIRECTOR 1.00 X 0 0 0 OWEN SHULL DIRECTOR 1.00 X 0 0 0 JR SIMS DIRECTOR 1.00 X 0 0 0 CHRIS SPATOLA DIRECTOR 2.00 X 0 0 0 245607 0 0 1 0 1 0 0 55380 25118 472618 133518 553116 MEMBERSHIP DUES 900099 84800 84800 84800 107 107 123100 55380 71814 51286 51286 4405 0 4405 4405 693714 84800 0 55798 4654 4654 245607 73682 36841 135084 1179 354 177 648 8734 2620 1310 4804 844 253 127 464 12429 3729 1864 6836 38507 38507 27205 27205 92169 92169 4709 4002 236 471 7915 5936 792 1187 6114 1834 611 3669 3104 2328 776 SALES COMMISSIONS & APP 80725 80725 PROGRAM SERVICES IN KIN 49500 49500 PROGRAM AWARDS 13588 13588 PROGRAM DEVELOPMENT 8441 8441 2979 2979 608403 290295 84220 233888 931 2234 671702 764773 254700 166740 15460 927333 949207 40752 57633 25900 29600 66652 87233 X 860681 861974 860681 861974 927333 949207 85311 -84018 0 X X 1 X 0 1 0 X X 1 ATLANTA HALL MANAGEMENT INC 271874712 10 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 X 681510 71814 71814 609696 84018 84018 693714 680217 71814 71814 608403 0 608403 PART X, LINE 2: THE CLUB IS A NOT-FOR-PROFIT CLUB THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE, AND AS SUCH, NO PROVISION FOR INCOME TAXES HAS BEEN PROVIDED. THE CLUB APPLIES AUTHORITATIVE ACCOUNTING GUIDANCE CONCERNING UNCERTAIN TAX POSITIONS. UNDER THE GUIDANCE, TAX BENEFITS ARISING FROM UNCERTAIN TAX POSITIONS ARE ONLY RECOGNIZED IF, AND TO THE EXTENT, MANAGEMENT DETERMINES THEY ARE MORE LIKELY THAN NOT TO BE SUSTAINED IN AN AUDIT BY THE RELEVANT TAXING AUTHORITY. ADOPTION OF THE PROVISIONS DID NOT AFFECT THE CLUB'S FINANCIAL POSITION OR RESULTS OF OPERATIONS. THE CLUB IS NO LONGER SUBJECT TO TAX EXAMINATIONS FOR TAX YEARS PRIOR TO 2018. PART XI, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EXPENSES NETTED IN REVENUE 71,814. PART XI, LINE 4B - OTHER ADJUSTMENTS: IN KIND SERVICES 84,018. PART XII, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EXPENSES NETTED IN REVENUE 71,814. PART XII, LINE 4B - OTHER ADJUSTMENTS: IN KIND SERVICES X 1 STEWBOWIE 200 PLAZA DRIVE VESTAL NY 13850 SPONSORSHIP 0 305000 45750 259250 TRENCHES 1111 VININGS FALLS DRIVE SE SMYRNA GA 30080 SPONSORSHIP 0 201500 16675 184825 HUDDLE 6445 SHILOH ROAD SUITE B ALPHARETTA GA 30004 SPONSORSHIP 0 66500 13300 53200 573000 75725 497275 GOLF TOURNAMENT 178480 55380 123100 27267 44547 178480 55380 123100 27267 44547 71814 51286 4405 0 4405 4405 GA 1 0 0 0 MARK PETERSEN 250 MARIETTA STREET NW ATLANTA GA 30313 0 0 SCHEDULE G, PART I, LINE 2B, COLUMN (V) SPONSORSHIPS FROM FOR-PROFIT ENTERPRISES. 0 0 0 0 0 0 0 0 0 ERIC OBERMAN EXECUTIVE DIRECTOR 214624 0 30983 0 0 0 0 0 0 0 245607 0 0 0 X TROPHIES 8 43200 FMV X GOLF CLUB MERCHANDISE 2 25500 FMV X GIFT BAG MERCHANDISE 1 15000 FMV X WATCHES 1 9000 FMV 0 0 0 FORM 990, PART VI, SECTION A, LINE 2 BOARD DIRECTOR, BOB RATHBUN DOES PODCASTS ON BEHALF OF THE ORGANIZATION AND HIS SON, COURT RATHBUN, DOES PODCAST EDITING WORK. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 WAS PREPARED BY A PUBLIC ACCOUNTING FIRM WITH INPUT FROM THE RELATED ORGANIZATION'S ACCOUNTING STAFF. A DRAFT COPY WAS REVIEWED BY KEY ACCOUNTING STAFF AND THE CFO. EACH PERSON INDIVIDUALLY REVIEWED THE FORM AND CHANGES WERE SUBMITTED TO THE TAX PREPARER. THE FINAL RETURN WAS REVIEWED AND APPROVED BY THE CFO. A COPY OF THE FINAL 990 IS THEN SUBMITTED TO THE GOVERNING BODY PRIOR TO THE FILING OF THE RETURN. THE FINAL FILED FORM 990 IS MADE AVAILABLE TO THE PUBLIC UPON REQUEST AND IS ALSO AVAILABLE ON ANOTHER WEBSITE CALLED GUIDESTAR. FORM 990, PART VI, SECTION C, LINE 19 IF THE ORGANIZATION'S GOVERNING DOCUMENTS ARE SUBJECT TO APPLICABLE FEDERAL OR STATE PUBLIC DISCLOSURE REQUIREMENTS, THOSE DOCUMENTS WILL BE MADE AVAILABLE AS APPLICABLE LAW MAY REQUIRE. OTHERWISE, THE GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS WILL BE PROVIDED TO THE PUBLIC AT THE DISCRETION OF THE ORGANIZATION'S MANAGEMENT. PART XII, LINE 2C: THE ORGANIZATION'S PROCESS FOR OVERSEEING THE REVIEW OF THE FINANCIAL STATEMENTS AND THE SELECTION OF AN INDEPENDENT ACCOUNTANT HAS CHANGED FROM PRIOR YEARS. ATLANTA HALL MANAGEMENT INC 250 MARIETTA ST NW ATLANTA GA 30313 271874712 ENTERTAIN, EDUCATE & ENGAGE GA 501(C)(3) 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 0 0 0 ATLANTA HALL MANAGEMENT INC P 19600 ACTUAL VALUE